ARSD Article 61:24 — VEHICLE DEALER LICENSING

REVENUE REVENUE

Chapter 61:24:01 Definitions

ARSD 61:24:01:01 Repealed

Out-of-compliance dealer defined.** Repealed.

History

• Source: 16 SDR 111, effective January 7, 1990; 24 SDR 180, effective July 1, 1998; repealed, 35 SDR 48, effective September 8, 2008.

ARSD 61:24:01:02 Repealed

Repeated failure defined.** Repealed.

History

• Source: 16 SDR 111, effective January 7, 1990; 24 SDR 180, effective July 1, 1998; repealed, 35 SDR 48, effective September 8, 2008.

ARSD 61:24:01:03 Temporary closing defined

Temporary closing means that the principal place of business is closed more than ten continuous days for any purpose.

History

• Source: 16 SDR 111, effective January 7, 1990; 24 SDR 180, effective July 1, 1998.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-6B-60, 32-7B-21.

Chapter 61:24:02 License procedures

ARSD 61:24:02:01 Application process -- Dealer license

The department shall publish dealer license application forms online. A completed form must contain, as applicable, the following:

(1) Information required by SDCL 32-6B-6, 32-6C-3, 32-7A-4.1, and 32-7B-4;

(2) The license fee set forth in SDCL 32-6B-13, 32-6C-5, 32-7A-7, and 32-7B-8 or the renewal fee set forth in SDCL 32-6B-15, 32-6C-5, 32-7A-7, and 32-7B-8; and

(3) The bond required by SDCL 32-6B-7, 32-6C-4, 32-7A-5, and 32-7B-6.

For a license renewal application, a bond continuation certificate or other evidence of compliance with these bond requirements sent directly to the department fulfills the bonding requirement.

History

• Source: 16 SDR 111, effective January 7, 1990; 24 SDR 180, effective July 1, 1998; 50 SDR 157, effective July 1, 2024.
• General Authority: SDCL 32-6B-60, 32-6C-17, 32-7A-14.1, 32-7B-20.
• Law Implemented: SDCL 32-6B-6, 32-6B-7, 32-6B-12 to 32-6B-15, inclusive, 32-6C-3 to 32-6C-5, inclusive, 32-7A-4.1, 32-7A-5, 32-7A-7, 32-7B-4, 32-7B-6, 32-7B-8.

ARSD 61:24:02:02 Repealed

Inspection process -- Dealer license.** Repealed.

History

• Source: 16 SDR 111, effective January 7, 1990; 24 SDR 180, effective July 1, 1998; repealed, 35 SDR 48, effective September 8, 2008.

ARSD 61:24:02:03 Dealer license renewal

Each year after an initial license is issued and at least three months before the license renewal deadline described below, the department shall send the licensee a renewal notice. The notice must contain the deadline for renewal and information in the department's records pertaining to the dealership. The licensee shall verify the information, update the information as necessary, sign the notice, and pay any required fees. The notice, fees, and any required documentation must be received by the department before the deadline. The notice deadline is the month before the last day of the month assigned to the licensee for renewal of a dealer license. The department's review date is the last day of the month assigned to the licensee for renewal of a dealer license. Upon completion of the renewal notice process, the department must send an updated electronic dealer license to the licensee.

History

• Source: 24 SDR 180, effective July 1, 1998; 45 SDR 83, effective December 18, 2018; 50 SDR 157, effective July 1, 2024.
• General Authority: SDCL 32-6B-14, 32-6C-17, 32-7A-14.1, 32-7B-20.
• Law Implemented: SDCL 32-6B-14, 32-7B-8.

ARSD 61:24:02:04 Initial and renewal staggered licensing of boat dealers

A boat dealer shall obtain a license and renew a license on a staggered licensing system.

In the initial period, a boat dealer must apply for a boat dealer license and pay the entire initial year fee.

After reviewing the application and documentation, the department may issue the initial license. The department will assign a renewal month at the time of application. During the initial renewal the license fees shall be prorated on a monthly basis.

History

• Source: 24 SDR 180, effective July 1, 1998; 35 SDR 48, effective September 28, 2008; 50 SDR 157, effective July 1, 2024.
• General Authority: SDCL 32-6C-17, 32-7A-14.1, 32-7B-20.
• Law Implemented: SDCL 32-7B-8.

ARSD 61:24:02:05 Initial and renewal staggered licensing of dealers

A dealer shall obtain a license and renew a license on a staggered licensing system. If the licensee has multiple dealer licenses, the dealer shall renew each license during one assigned staggered license renewal month.

History

• Source: 24 SDR 180, effective July 1, 1998; 35 SDR 48, effective September 8, 2008; 50 SDR 157, effective July 1, 2024.
• General Authority: SDCL 32-7A-14.1, 32-7B-8, 32-7B-20.
• Law Implemented: SDCL 32-6B-14, 32-7B-8.

Chapter 61:24:03 Conduct of business

ARSD 61:24:03:01 Maintenance of principal place of business

A dealer licensed by the department shall at all times maintain a principal place of business as defined in SDCL 32-6B-2, 32-7A-2, and 32-7B-21. To be considered to maintain a principal place of business, the licensed dealer must be open for business on a continuing basis with normal business hours posted in a conspicuous place in view of the public.

A telephone number in the name of the business must be listed in either the white or yellow pages. A telephone answering machine may be used to increase accessibility.

The dealer must show proof of compliance with all state and local zoning, building codes, and land use ordinances by means of photographs, letters, and affidavits.

The principal place of business must have separate office space for conducting business if more than one business occupies the structure.

A business temporarily closed must conspicuously display notification in public view at the established place of business. Written notice must be sent to the department 30 days in advance of temporary closing. An address or telephone number where the owner may be contacted must be included in the notice.

History

• Source: 16 SDR 111, effective January 7, 1990; 24 SDR 180, effective July 1, 1998; 35 SDR 48, effective September 8, 2008.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-6B-2, 32-6B-60, 32-7A-2, 32-7B-21, 32-7B-22.

ARSD 61:24:03:02 Notice of change in principal place of business

A dealer licensee desiring to move the principal place of business to a new location must notify the department in writing 30 days in advance of the proposed move. The new principal place of business shall be inspected by the department pursuant to § 61:24:02:02.

History

• Source: 16 SDR 111, effective January 7, 1990; 24 SDR 180, effective July 1, 1998.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-6B-2, 32-6B-18, 32-7B-22.

ARSD 61:24:03:03 Record keeping requirements

A licensed dealer must keep the records specified in SDCL chapters 32-6B and 32-7B in the office of the dealer's principal place of business, unless a contract is entered into between a titling service and a licensed dealer. The contract must state the terms of the agreement and must include: (1) The exact location of where the titling service will keep the records; (2) Define a reasonable time period, not to exceed 4 days, that the records will be kept at the title service; (3) Require that all title records be available to the state while the records are held at the title service; and (4) Identify the responsible party for the lost title documents between the title service and the dealer.

Any record subject to inspection, pursuant to law must be maintained by the dealer for five years.

History

• Source: 16 SDR 111, effective January 7, 1990; 24 SDR 180, effective July 1, 1998; 35 SDR 48, effective September 8, 2008.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-6B-20, 32-7B-9, 32-7B-14, 32-7B-17.

ARSD 61:24:03:04 Inspection after receipt of information questioning compliance

.** In addition to routine periodic inspections, upon receipt of information from a law enforcement officer, a person who has transacted business with the licensed dealer, or another reliable source that the dealer may be in violation of a law or rule, the department may conduct an inspection for the purpose of ascertaining if the licensed dealer is in violation. If the department determines that a dealer is in violation, the department may proceed under law.

History

• Source: 16 SDR 111, effective January 7, 1990; 24 SDR 180, effective July 1, 1998; 35 SDR 48, effective September 8, 2008
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-6B-39, 32-6B-41, 32-7B-14.

ARSD 61:24:03:05 Contents of consignment contract

Contents of consignment contract** . The contract required by SDCL chapters 32-6B and 32-7B must contain, at a minimum, the following information:

(1) The name and address of the consignor (the owner);

(2) The name and address of the consignee (the dealer or auctioneer);

(3) The title number, the year, the make, and the serial number or hull identification number of the vehicle or boat;

(4) If applicable, the completed odometer disclosure;

(5) The agreed upon price or range;

(6) The agreed-upon amount that the owner is to pay the dealer or auctioneer;

(7) The length of time the vehicle or boat will be with the dealer or auctioneer;

(8) Disclosure by the dealer or auctioneer that the sale is a consignment sale;

(9) The signature of the owner and the dealer or auctioneer; and

(10) If applicable, the lienholder's information.

History

• Source: 24 SDR 31, effective September 17, 1997; 24 SDR 180, effective July 1, 1998; 35 SDR 48, effective September 8, 2008; SL 2015, ch 157, § 22, effective July 1, 2015.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-6B-3, 32-6B-20, 32-6B-37, 32-7B-26.

ARSD 61:24:03:06 Records to be made available prior to consignment sale

Records to be made available prior to consignment sale** . Prior to a consignment sale, the following documents must be available at the dealership or auction for inspection by the department at all times after the vehicle, snowmobile, manufactured home, or boat is delivered to the consignee for sale:

(1) The South Dakota title in the name of the consignor;

(2) A completed and signed consignment sales contract containing the information required in § 61:24:03:05;

(3) If not included in the contract, the vehicle's odometer reading certified by the owner; and

(4) A seller's permit.

A Federal Trade Commission (FTC) Buyer Guide must be displayed in a vehicle being offered for sale on consignment on the dealer lot.

Note: A copy of the FTC Buyer Guide may be obtained from the Federal Trade Commission, 1961 Stout Street, Suite 1523, Denver, CO 80294.

History

• Source: 24 SDR 31, effective September 17, 1997; 24 SDR 180, effective July 1, 1998; 35 SDR 48, effective September 8, 2008; SL 2015, ch 157, § 23, effective July 1, 2015.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-6B-3.2, 32-6B-20, 32-6B-37, 32-7B-26, 32-7B-28.

ARSD 61:24:03:07 Records to be maintained for five years

Records** to be maintained for five years . A dealer or auctioneer must maintain records, documents, and contracts for consignment sales for inspection by the department for five years following the sale.

History

• Source: 24 SDR 31, effective September 17, 1997; 24 SDR 180, effective July 1, 1998.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-6B-20, 32-6B-37, 32-7B-9.

ARSD 61:24:03:08 Dealer lists, Repealed

Dealer lists. Repealed.

History

• Source: 24 SDR 31, effective September 17, 1997; 50 SDR 157, effective July 1, 2024.

ARSD 61:24:03:09 Dealer insurance requirement

Upon application for an initial dealer license, the dealer shall furnish a copy of the liability insurance policy before issuance of the license. The dealer shall certify that the insurance shall be continued and maintained for the entire license period.

Upon renewal of a dealer license, the dealer shall verify the possession of a liability insurance policy at time of renewal. The dealer shall verify on the renewal license notice that an insurance policy is in effect and that the insurance shall be continued and maintained for the entire license period.

The liability policy must be made available for inspection at the dealer's place of business at any time upon request by an inspector or enforcement officer.

History

• Source: 24 SDR 180, effective July 1, 1998.
• General Authority: SDCL 32-6B-6(16), 32-6B-62.
• Law Implemented: SDCL 32-6B-6(16), 32-6B-62.

ARSD 61:24:03:10 Dealer surety bond

Upon application for an initial dealer license, a dealer shall furnish the original surety bond before issuance of a license.

The original surety bond must be of a continuous nature unless it is revoked or canceled by the surety company, at which time the surety company shall notify the department of such cancellation by certified mail.

Upon renewal of a dealer license, the dealer shall verify possession of a surety bond on the renewal license notice that is sent out by the department. The dealer shall verify on the renewal license notice that a surety bond is in effect and that the surety bond must be maintained and continued for the entire license period.

The surety bond must be made available for inspection at the dealer's place of business at any time upon request by an inspector or enforcement officer.

History

• Source: 24 SDR 180, effective July 1, 1998.
• General Authority: SDCL 32-6B-7, 32-6C-4, 32-7A-5, 32-7B-20.
• Law Implemented: SDCL 32-6B-7, 32-6C-4, 32-7A-5, 32-7B-6

ARSD 61:24:03:11 Access fee

A dealer or lender who has on-line access to motor vehicle information for obtaining vehicle information or submitting title applications shall pay a $.25 per transaction fee to the Department of Revenue and Regulation.

History

• Source: 35 SDR 48, effective September 8, 2008.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-3-57.

ARSD 61:24:03:12 Exemption from on-line requirements, Repealed

Exemption from on-line requirements. Repealed.

History

• Source: 35 SDR 48, effective September 8, 2008; 45 SDR 83, effective December 18, 2018; 50 SDR 157, effective July 1, 2024.

ARSD 61:24:03:13 Billing requirements

A dealer or lender is billed monthly for the use of the online system if the balance due is over fifty dollars. If the balance is fifty dollars or less, the user is billed when the balance reaches fifty dollars or at the time of renewal, whichever occurs first. A dealer or lender shall pay any remaining balance due before renewal. Failure to make payment results in interest accruing at the rate of one and one-quarter percent per month or five dollars whichever is greater for the first month and one and one-quarter percent for each month thereafter.

History

• Source: 35 SDR 48, effective September 8, 2008; 50 SDR 157, effective July 1, 2024.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-3-57.

ARSD 61:24:03:14 Filing requirements

A dealer has fifteen days from the date of sale of any motor vehicle or boat to a South Dakota resident to submit the application through the on-line system, if title or MSO/MCO is available. If a title is not available within the fifteen days the dealer shall complete a report of sale on-line. Entry of the application through the on-line computer system must be made by the dealer immediately following receipt of the title. Failure to submit the application or file the report of sale within the fifteen days constitutes a dealer violation.

History

• Source: 35 SDR 48, effective September 8, 2008.
• General Authority: SDCL 32-6B-60, 32-7B-20
• Law Implemented: SDCL 32-3-57.

Chapter 61:24:04 Permits

ARSD 61:24:04:01 Design of demonstration/in-transit permit

The vehicle dealer's demonstration/in-transit permit shall be printed on blue paper durable enough to maintain its shape and the clarity of the information printed on it. The permit shall be six and one-half inches wide by eleven inches long. All printing shall be centered horizontally and evenly spaced vertically. The words "South Dakota" shall be printed in 48-point universe bold letters at the top of the permit. Underneath the words "South Dakota" shall be the words "vehicle dealer" in 36-point universe bold letters. Underneath the words "South Dakota" and "vehicle dealer" shall be the vehicle dealer number, consisting of the letter "D" followed by a dash and the specific vehicle dealer number. The vehicle dealer number shall be printed near the middle of the permit in one and one-half inch tall baskerville bold letters and numbers. Below the vehicle dealer number shall be a printed box ten inches long by one-half inch wide containing the words "valid for dealer demonstration and in-transit use only" in 24-point universe medium letters to fit 59 pica wide. Below the printed box shall be the vehicle dealer name followed underneath by the vehicle dealer city and state in 42-point baskerville letters.

It is permissible to use print substantially equivalent to that specified in this section.

History

• Source: 16 SDR 111, effective January 7, 1990; 28 SDR 178, effective July 1, 2002.
• General Authority: SDCL 32-6B-30, 32-6B-60.
• Law Implemented: SDCL 32-6B-30.

ARSD 61:24:04:02 Repealed

Design of temporary 30-day license permit.** Repealed.

History

• Source: 16 SDR 111, effective January 7, 1990; 23 SDR 117, effective January 27, 1997; 28 SDR 178, effective July 1, 2002; repealed, 35 SDR 48, effective September 8, 2008.

ARSD 61:24:04:03 Repealed

Design of motorcycle, boat, trailer, and snowmobile temporary 30-day license permit.** Repealed.

History

• Source: 16 SDR 111, effective January 7, 1990; 23 SDR 117, effective January 27, 1997; 24 SDR 180, effective July 1, 1998; 25 SDR 167, effective July 1, 1999; 28 SDR 178, effective July 1, 2002; 29 SDR 177, effective July 2, 2003; repealed, 35 SDR 48, effective September 8, 2008.

ARSD 61:24:04:04 Reserved

ARSD 61:24:04:05 Design of demonstration/in-transit permit for a boat, trailer, motorcycle, or snowmobile

Design of a demonstration/in-transit permit for a boat, trailer, motorcycle, or snowmobile.** The dealer's demonstration/in-transit permit for a boat, trailer, motorcycle, or snowmobile shall be printed on blue paper durable enough to maintain its shape and the clarity of the information printed on it. The permit shall be five inches by eight inches long, except for the motorcycle permit which shall be four inches by six and one-quarter inches long. Any printing shall be centered horizontally and evenly spaced vertically. The words "South Dakota" shall be printed in 24-point universe bold letters at the top of the permit. Underneath the words "South Dakota" shall be the words "boat dealer," "trailer dealer," "motorcycle dealer," or "snowmobile dealer," whichever applies, in 20-point universe bold letters. Underneath this information shall be the dealer number. The dealer number shall be printed near the middle of the permit in one-inch tall baskerville bold letters and numbers. Below this information shall be a printed box one-half inch wide containing the words "valid for dealer demonstration and in-transit only" in 20-point universe medium letters. Below the printed box shall be the dealer name followed underneath by the dealer, city, and state in 24-point baskerville letters.

It is permissible to use print substantially equivalent to the print specified in this section.

History

• Source: 24 SDR 180, effective July 1, 1998; 25 SDR 167, effective July 1, 1999.
• General Authority: SDCL 32-6B-25, 32-6C-9, 32-7B-20.
• Law Implemented: SDCL 32-6B-25, 32-6C-9, 32-7B-12.

ARSD 61:24:04:06 Repealed

Design of dealer's car auction agency in-transit permit.** Repealed.

History

• Source: 27 SDR 147, effective July 8, 2001; repealed, 29 SDR 177, effective July 2, 2003.

ARSD 61:24:04:07 45-day sold permit requirements

A licensed dealer shall issue a 45-day sold permit which shall comply with the following requirements: Be on white paper no larger than 8-1/2 by 11 and no smaller than 4 by 6-1/4 and indicate the (1) STATE; (2) DEALER LICENSE TYPE and EXPIRATION DATE; (3) DEALER NAME, CITY, AND STATE; (4) DEALER LICENSE NUMBER; (5) DESCRIPTION OF THE VEHICLE; (6) YEAR, MAKE, AND VEHICLE IDENTIFICATION NUMBER; (7) DATE SOLD: DAY, MONTH, AND YEAR; and the (8) NAME AND ADDRESS OF THE PERSON WHO PURCHASED THE VEHICLE. The print on the permit must be of a size of print that is clearly visible and readable at 50 feet.

History

• Source: 35 SDR 48, effective September 8, 2008; SL 2015, ch 156, § 19, effective July 1, 2015.
• General Authority: SDCL 32-6B-60, 32-7B-20.
• Law Implemented: SDCL 32-6B-60, 32-7B-20.

ARSD 61:24:04:08 Special plate order permit, Transferred

Special plate order permit. Transferred to § 64:29:03:11.

History

• Source: 35 SDR 48, effective September 8, 2008; SL 2015, ch 156, § 20, effective July 1, 2015; 50 SDR 157, effective July 1, 2024.

Chapter 61:24:05 License revocation, Repealed

ARSD 61:24:05 Repealed chapter

CHAPTER 61:24:05

LICENSE REVOCATION

(Repealed. 35 SDR 48, effective September 8, 2008)

Chapter 61:24:06 Dealer bond pool

ARSD 61:24:06:01 Certification of pool required

Certification of pool required.** No pool of assets established to satisfy a vehicle dealer's bonding requirements may operate until the pool arrangement has been certified by the department to meet the requirements of SDCL 32-6B-7.1 and this chapter.

History

• Source: 17 SDR 98, effective January 15, 1991.
• General Authority: SDCL 32-6B-7.1.
• Law Implemented: SDCL 32-6B-7.1.

ARSD 61:24:06:02 Application for operation of dealer bond pool

Application for operation of dealer bond pool.** Members of an incorporated automobile dealers' association establishing a pool of assets to satisfy the vehicle dealer bond requirements shall submit a written application to the department administrator. The application shall include the following:

(1)The name, address, and registered agent of the incorporated dealers' association;

(2)Copies of the organization's articles of incorporation, the last annual report, and a certificate of good standing from the secretary of state;

(3)The name and address of the South Dakota financial institution where the pool funds will be deposited in escrow or trust;

(4)An executed copy of the escrow or trust agreement and related documents; and

(5)The name and license number or numbers of all participating vehicle dealers.

History

• Source: 17 SDR 98, effective January 15, 1991.
• General Authority: SDCL 32-6B-7.1.
• Law Implemented: SDCL 32-6B-7.1.

ARSD 61:24:06:03 Escrow or trust agreement contents

Escrow or trust agreement contents.** In addition to the conditions set forth in SDCL 32-6B-7.1, each escrow or trust agreement must include the following conditions in its terms:

(1)That the escrow agent or trustee pay claims within 45 days after presentation of any final judgment or execution order involving claims that arose while the vehicle dealer was a participant in the pool;

(2)That the escrow agent or trustee file with the department at least 30 days before the end of each calendar year a report listing all of the participating vehicle dealers and license numbers;

(3)That the escrow agent or trustee report quarterly to the department any vehicle dealers added or deleted from the bond pool;

(4)That the escrow agent or trustee file with the department at least 30 days before the end of each calendar year a financial report concerning the bond pool; and

(5)That all pooled assets be deposited only in a federally insured account of the financial institution or invested in the securities stated in SDCL 4-5-6.

For purposes of this section, a final judgment is a judgment rendered by a court of competent jurisdiction after all avenues of appeal have been exhausted or time to file an appeal has elapsed.

History

• Source: 17 SDR 98, effective January 15, 1991.
• General Authority: SDCL 32-6B-7.1.
• Law Implemented: SDCL 32-6B-7.1.

ARSD 61:24:06:04 Verification, certification, or denial

Verification, certification, or denial.** Upon receipt of an application, the department administrator shall verify the facts set forth. The department shall certify the bond pool if, upon verification, all requirements of SDCL 32-6B-7.1 and this chapter are met. If the application does not meet the requirements of SDCL 32-6B-7.1 and this chapter, the department shall notify the applicant in writing of the deficiencies or reasons for not certifying. The applicant in accordance with SDCL chapter 1-26 may request a hearing within 30 days after receipt of the written notice of deficiencies.

History

• Source: 17 SDR 98, effective January 15, 1991.
• General Authority: SDCL 32-6B-7.1.
• Law Implemented: SDCL 32-6B-7.1.

ARSD 61:24:06:05 Vehicle dealer's duties

Vehicle dealer's duties.** Each vehicle dealer who joins a bond pool must notify the department administrator of participation. A vehicle dealer must also notify the department administrator of termination of participation in the pool.

History

• Source: 17 SDR 98, effective January 15, 1991.
• General Authority: SDCL 32-6B-7.1.
• Law Implemented: SDCL 32-6B-7.1.

Chapter 61:24:07 Incentive advertising

ARSD 61:24:07:01 Definitions

Definitions.** Terms used in this chapter mean:

(1)"Clear and conspicuous," presentation of a statement, representation, or term in a manner that is readily apparent and understood by the person to whom it is being addressed, considering such factors as size, color, contrast, length, and time needed to read the advertisement;

(2)"Rebate," the payment of money by the manufacturer or dealer to a consumer or to a third party on behalf of a consumer on the condition that the consumer purchase or lease a motor vehicle;

(3)"Warranty advertisement," any advertisement in which a warranty or guaranty of a motor vehicle or any of its parts is offered in connection with the sale of the motor vehicle;

(4)"Supplemental sticker," a label other than the Monroney sticker affixed to a new motor vehicle displaying the offering price of the motor vehicle;

(5)"Monroney sticker," the label required by §3 of the Automobile Information Disclosure Act, 15 U.S.C.S. §1232 (1982);

(6)"Offering price," the full price at which a dealer will sell a motor vehicle, including any rebates but not including taxes, license fees, documentary fees, and registration costs;

(7)"Taxes, license fees, and registration costs," the taxes, charges, and fees payable to or collected on behalf of governmental agencies which are necessary for the transfer of an interest in a motor vehicle or for the use of a motor vehicle;

(8)"Bait and switch," an alluring but insincere offer to sell a product, the primary purpose of which is to obtain leads to persons interested in buying the advertised product in order to sell the person some other product at a higher price or on a basis of more advantageous to the advertiser.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:02 Use of the word "free."

Use of the word "free."** No dealer may use the term "free" or similar representations in advertising unless the advertiser complies with the federal trade commission's "Guide Concerning Use of the Word 'Free' and Similar Representations," 16 C.F.R. Part 251 (January 1, 1991).

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:03 Warranty advertisement

Warranty advertisement.** If a warranty or guaranty is offered in an advertisement, the advertisement shall disclose any limitation of the warranty or guaranty concerning its duration, the inclusion or exclusion of service or labor charges, and the characteristics or properties of the motor vehicle or any part included or excluded and shall disclose whether the warranty or guaranty will be performed by repair, replacement, refund, or any other means and whether the manner of performance is at the option of the advertiser.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:04 Motor vehicle price disclosure

Motor vehicle price disclosure.** An advertisement stating an offering price for a motor vehicle offered for sale must state the effective period of the advertisement.

A motor vehicle offered for sale bearing a Monroney sticker or a label stating a manufacturer's suggested retail price must have a supplemental sticker affixed stating the offering price of the vehicle if the offering price is greater than the Monroney sticker price or the stated manufacturer's suggested retail price.

Any price stated in an advertisement or in a written or oral price quotation given to a prospective buyer is considered an offering price or, if the context so indicates, is considered the offering price plus taxes, license fees, documentary fees, and registration costs.

If an offering price applies to single or to a limited number of new or used vehicles, an advertisement stating the offering price must disclose the limitation.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:05 Supplemental stickers

Supplemental stickers.** A supplemental sticker may state only the offering price or may state the offering price and accurately itemize and describe any charges added to the Monroney sticker price or to the manufacturer's suggested retail price to reach the offering price. No charge may be added for goods or services not actually provided.

No charge may be itemized and described for services required by the manufacturer or distributor to be performed by a dealer prior to the delivery of a motor vehicle to a retail buyer; for any overhead expense, such as warehousing, floor planning, advertising, and clerical costs, except documentary fees; or for transportation costs charged by the manufacturer or distributor to the dealer and included in the Monroney sticker price or the manufacturer's suggested retail price. The dealer may list a charge for inland freight if the charge listed is the dealer's actual cost for freight from the port of entry to the dealership and it is not included in the Monroney sticker price or the manufacturer's suggested retail price.

The portion of the difference between the offering price and the Monroney sticker price or the manufacturer's suggested retail price not representing additional goods or services shall be described as "additional dealer profits" or "additional mark-up" or shall use a similar term.

A dealer may not make a false or misleading representation concerning the nature or amounts of charges listed on the supplemental sticker by listing charges for providing additional goods or services which are substantially higher than the charges used by the dealer for the sale of the same or substantially similar goods or services to other buyers.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:06 Advertising and sales presentation requirements

Advertising and sales presentation requirements.** An advertiser may not use an advertisement or sales presentation offering or making available for sale a new or used motor vehicle if the advertisement does any of the following:

(1)Obscures or makes misleading any material fact by using a different type size, style, location, sound, lighting, or color;

(2)Misrepresents in any way the size, inventory, or nature of the business of the advertiser or seller; the expertise of the advertiser or seller or advertiser's or seller's agents or employees; or the ability or capacity of the advertiser or seller to offer price reductions;

(3)Is a part of a bait and switch plan or scheme as described in §61:24:07:07;

(4)Advertises the immediate availability of a new motor vehicle or motor vehicle goods and services with the intent not to supply reasonably expected public demand unless the advertisement discloses the specific quantity available;

(5)Advertises a specific motor vehicle for sale that is not in the stock of the advertiser on the date the advertisement is placed unless the advertisement states "not in stock" or "order yours now" or uses a similar phrase which indicates clearly and conspicuously that the vehicle is not available for immediate delivery and indicates the period of time in which delivery will be made;

(6)Makes any representation or statement of a fact if the advertiser or salesperson knows or should know that the representation or statement is false and misleading or if the advertiser or salesperson does not have sufficient information upon which a reasonable belief in the truth of the representation could be based;

(7)Advertises the sale, repair, or maintenance service of any motor vehicle without disclosing the business name and address of the advertiser or dealer;

(8)Advertises for sale a motor vehicle for which the year and the make and model are not clearly and conspicuously disclosed;

(9)Advertises a motor vehicle for sale at a price or price comparison which represents less than the total price to be paid by a retail purchaser unless the advertisement clearly and conspicuously discloses that the price is offered with reference to a trade-in, set-off, discount, or other method of price reduction and discloses the amount of the allowance; and

(10)Advertises a specific price or range of prices that a dealer will pay for trade-in vehicles unless the advertisement meets the following requirements:

(a)The advertisement specifies the criteria the dealer will use to determine the trade-in value of a particular vehicle;

(b)The advertised price applies to all trade-in vehicles, regardless of condition or age; and

(c)The advertisement discloses any conditions trade-in vehicles must meet before the advertised price is paid.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:07 Bait and switch plans

Bait and switch plans.** Any one of the following is prima facie evidence of a bait and switch plan or scheme:

(1)Refusing to show, display, sell, or otherwise provide the goods or services advertised in accordance with the terms of the advertisement;

(2)Disparaging by act or word the advertised goods or services; the warranty; the credit terms; the availability of service, repairs, or parts; or anything which in any other respect is a material fact connected with the sale of the advertised goods and services;

(3)Refusing to take orders for advertised goods and services or taking orders at a price greater than the advertised price;

(4)Showing, demonstrating, or delivering any advertised goods and services or taking orders at a price greater than the advertised price;

(5)Accepting a deposit for any advertised goods or services, then switching the purchaser to higher priced goods or services; or

(6)Failing to deliver the advertised goods and services within the promised delivery period unless the failure is caused by reasons beyond the control of the dealer.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:08 Advertising at cost or invoice

Advertising at cost or invoice.** A dealer may not use the terms "dealer cost," "inventory price," "factory invoice," "invoice," "wholesale," and "factory billing" in advertising.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:09 Used vehicles

Used vehicles.** Used motor vehicles may not be advertised by a dealer in any manner which creates the impression they are new.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:10 Rebates and financing rates

Rebates and financing rates.** A dealer may not advertise an offer of a manufacturer's or distributor's rebate, refund, discount, or other financial inducement or incentive of any type unless the advertisement clearly and conspicuously discloses the contribution of the dealer to the manufacturer's or distributor's rebate, refund, discount, or other financial inducement or incentive and the fact that the dealer's contribution may affect the final negotiated price of the vehicle.

An advertisement containing an offer by a dealer of an interest rate or finance charge incentive to purchasers of motor vehicles sold by the dealer which is paid for or financed by the dealer rather than the manufacturer, distributor, or financial institutions must clearly and conspicuously disclose that the dealer pays for or finances the interest charge reduction and that such an arrangement may affect the final negotiated price of the motor vehicle.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.

ARSD 61:24:07:11 Factory sales -- Wholesale prices

Factory sales -- Wholesale prices.** A dealer may not advertise the sale of motor vehicles in a manner that conveys to the public that the vehicles are being offered for sale by the manufacturer or distributor of the vehicles. Advertisements by dealers may not contain the terms "factory sale," "wholesale price," or any similar terms which indicate sales other than retail sales.

History

• Source: 18 SDR 203, effective July 1, 1992.
• General Authority: SDCL 32-6B-63.
• Law Implemented: SDCL 32-6B-63.