100-16 Medicare Managed Care Manual: Chapter 3 - Marketing Guides Instructions

Medicare Marketing Guidelines
For Medicare Advantage Plans1, Medicare Advantage Prescription Drug Plans,
Prescription Drug Plans, Employer/Union-Sponsored Group Health Plans,
Medicare-Medicaid Plans, and Section 1876 Cost Plans
This chapter is currently located on the website at:
https://www.cms.gov/Medicare/Health-
Plans/ManagedCareMarketing/FinalPartCMarketingGuidelines.html
1 While Medicare Advantage “plans” are specific benefit packages offered by a Medicare Advantage
“organization,” in this chapter, “plan” is used both to refer to the MA plan and to the MA organization offering the
plan.