USI Insurance Services LLC

98585708TtabApr 21, 2026

Full text

This Opinion is Not a
Precedent of the TTAB
Mailed: April 21, 2026
UNITED STATES PATENT AND TRADEMARK OFFICE
_____
Trademark Trial and Appeal Board
_____
In re USI Insurance Services LLC
_____
Serial No. 98585708
_____
Daniel C. Neustadt and John C. Nix of Holland & Knight LLP,
for USI Insurance Services LLC.
Cameron McBride, Trademark Examining Attorney, Law Office 106,
Mary Sparrow, Managing Attorney.
_____
Before English, Thurmon and Bradley
Administrative Trademark Judges.
Opinion by English, Administrative Trademark Judge:
USI Insurance Services LLC (“Applicant”) seeks registration on the Principal
Register of the mark set forth below for “insurance services, namely, the brokerage,
underwriting, issuance and administration of commercial property and casualty,
personal property and casualty, accident, and health insurance tailored to the needs
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of insureds; insurance agency services; wholesale brokerage of various types of
insurance tailored to the needs of insureds” in International Class 36.1
The Examining Attorney refused registration of Applicant’s mark under Section
2(d) of the Trademark Act, 15 U.S.C. § 1052(d), based on a likelihood of confusion
with the typeset mark IGP registered on the Principal Register for “administration
and underwriting of life insurance, accident and health insurance, annuity contracts,
and pensions,” in International Class 36 (the “Cited Registration” or “Cited Mark”).2
When the refusal was made final, Applicant requested reconsideration and
appealed. The request for reconsideration was denied and the appeal proceeded. The
appeal is fully briefed. We affirm the refusal to register.
1 Application Ser. No. 98585708 was filed on June 5, 2024, based on an allegation of an intent
to use the mark in commerce under Section 1(b) of the Trademark Act, 15 U.S.C. § 1051(b).
The word “SPECIALTY” has been disclaimed.
“The mark consists of a rectangular box with orange and blue background, with the orange
part above the blue and forming an incline, against which appears the white text ‘IGP’. Below
the box appears the orange text ‘SPECIALTY’. The white square upon which the entire mark
rests represents background or transparent areas only and is not claimed as a feature of the
mark.” The colors orange, blue and white are claimed as features of the mark.
2 Registration No. 894354 issued on May 28, 1969; renewed. A mark in typeset is the legal
equivalent of a standard character mark. In re Viterra, Inc., 671 F.3d 1358, 1363, n.2 (Fed.
Cir. 2012).
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I. Procedural Issues
Applicant’s briefs are not double-spaced as required by Trademark Rule
2.126(a)(1), 37 C.F.R. § 2.126(a)(1), making them difficult to read.3 Applicant and its
counsel are reminded to double-space all future filings and otherwise comply with all
Board rules and procedures.
Applicant attached six exhibits to its brief labeled Exhibits A-F, and asks that we
take judicial notice of the state regulations and National Association of Insurance
Commissioners Model Laws, Regulations, Guidelines and Other Resources attached
as Exhibits C-F.4 The judicial notice request is granted; we take judicial notice of the
materials in Exhibits C-F. Roemer v. Board of Public Works of Md., 426 U.S. 736, 742
n.4 (1976) (taking judicial notice of “description of the funding procedure… as well as
the quoted phrasings … drawn from” in formal rules and regulations adopted by the
Board of Public Works on January 7, 1976 and appearing in the Maryland Register);
cf. Junction R. Co. v. Bank of Ashland, 79 U.S. 226, 227 (1870) (“The courts of the
United States will take judicial notice of the public laws of the several States[.]”).
As for the website printouts attached as Exhibits A and B, this is not the type of
evidence of which the Board can take judicial notice, and Applicant did not ask that
we do so. To the extent this evidence is already of record, it was unnecessary and
unhelpful for Applicant to reattach the evidence to its brief.5 In re Jimenez, No.
3 We also observe that the spacing on pages 1 and 2 in the Examining Attorney’s brief is
inconsistent.
4 The Examining Attorney does not object to the judicial notice request.
5 The proper way to cite to evidence in the record is to identify the document by date, name,
and the page(s) where the evidence appears in the Office’s Trademark Status & Document
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97551823, 2025 WL 3126703, at *1, n.4 (TTAB 2025) (“Applicant’s submission with
his appeal brief of portions of the prosecution record was superfluous and the Board
strongly discourages this practice.”); In re Michalko, No. 85584271, 2014 WL
2531202, at *1 (TTAB 2014) (“Parties to Board cases occasionally seem to be under
the impression that attaching previously-filed evidence to a brief and citing to the
attachments, rather than to the original submission is a courtesy or a convenience to
the Board. It is neither.”). To the extent the exhibits comprise evidence not already
in the record, they are untimely.6 Trademark Rule 2.142(d), 37 C.F.R. § 2.142(d) (“The
record should be complete prior to the filing of an appeal. Evidence should not be filed
with the Board after the filing of a notice of appeal.”). We thus disregard Exhibits A-
B.
II. Likelihood of Confusion Analysis
The Trademark Act prohibits registration of a mark that “so resembles a mark
registered in the Patent and Trademark Office, or a mark or trade name previously
used in the United States by another and not abandoned, as to be likely, when used
on or in connection with the goods of the applicant, to cause confusion, or to cause
mistake, or to deceive.” 15 U.S.C. § 1052(d); In re Charger Ventures LLC, 64 F.4th
1375, 1379 (Fed. Cir. 2023). Our determination under Trademark Act Section 2(d) is
based on an analysis of all of the probative facts in evidence that are relevant to the
Retrieval (TSDR) database. Trademark Rule 2.142(b)(3); In re Virtual Indep. Paralegals,
LLC, No. 86947786, 2019 WL 1453034, at *1 (TTAB 2019).
6 The Examining Attorney objects to Exhibit B on the ground that it is new evidence that
“was not referenced, submitted, or in any way provided prior to the Appeal Brief.” Examining
Attorney’s Brief, 8 TTABVUE 8.
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factors bearing on likelihood of confusion. In re E. I. DuPont de Nemours & Co., 476
F.2d 1357, 1361 (CCPA 1973) (“DuPont”), cited in B&B Hardware, Inc. v. Hargis Ind.,
Inc., 575 U.S. 138, 144 (2015); see also Charger Ventures, 64 F.4th at 1381.
We consider each DuPont factor for which there is evidence and argument. See In
re Guild Mortg. Co., 912 F.3d 1376, 1379 (Fed. Cir. 2019); M2 Software, Inc. v. M2
Commc’ns., Inc., 450 F.3d 1378, 1381 (Fed. Cir. 2006); ProMark Brands Inc. v. GFA
Brands, Inc., No. 91194974, 2015 WL 1646447, at *8 (TTAB 2015) (“While we have
considered each factor for which we have evidence, we focus our analysis on those
factors we find to be relevant.”). “The weight given to each factor depends on the
circumstances of each case.” Charger Ventures, 64 F.4th at 1381; In re Shell Oil Co.,
992 F.2d 1204, 1206 (Fed. Cir. 1993) (“[T]he various evidentiary factors may play
more or less weighty roles in any particular determination.”). Moreover, “each case
must be decided on its own facts and the differences are often subtle ones.” Indus.
Nucleonics Corp. v. Hinde, 475 F.2d 1197, 1199 (CCPA 1973).
The similarities and differences between the marks and goods or services are key
considerations in any likelihood of confusion analysis. See In re Chatam Int’l Inc., 380
F.3d 1340, 1341-42 (Fed. Cir. 2004); Federated Foods, Inc. v. Fort Howard Paper Co.,
544 F.2d 1098, 1103 (CCPA 1976) (“The fundamental inquiry mandated by § 2(d) goes
to the cumulative effect of differences in the essential characteristics of the goods and
differences in the marks.”); see also In re i.am.symbolic, llc, 866 F.3d 1315, 1322 (Fed.
Cir. 2017) (“The likelihood of confusion analysis considers all DuPont factors for
which there is record evidence but ‘may focus … on dispositive factors, such as
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similarity of the marks and relatedness of the goods.’”) (quoting Herbko Int’l, Inc. v.
Kappa Books, Inc., 308 F.3d 1156, 1164 (Fed. Cir. 2002)). We consider these two
factors and, because they were addressed by the Trademark Examining Attorney and
Applicant, we also consider DuPont factors three and four below.
A. Similarity or Dissimilarity of the Services
Under the second DuPont factor, we consider “[t]he similarity or dissimilarity and
nature of the goods or services as described in an application or registration.” DuPont,
476 F.2d at 1361. We must base our comparisons under the second DuPont factor on
the goods or services identified in the Cited Registration and the involved application.
See, e.g., In re Charger Ventures, 64 F.4th at 1383 (“The relevant inquiry in an ex
parte proceeding focuses on the goods and services described in the application and
registration.”) (emphasis omitted). “[I]t is sufficient for finding a likelihood of
confusion if relatedness is established for any item encompassed by the identification
of goods within a particular class in the application.” In re Aquamar, Inc., No.
85861533, 2015 WL 4269973, at *4, n.5 (TTAB 2015) (citing Tuxedo Monopoly, Inc. v.
Gen. Mills Fun Grp., 648 F.2d 1335, 1336 (CCPA 1981)).
For ease of reference, we set out the relevant services below.
Applicant’s Services: Insurance services, namely, the brokerage,
underwriting, issuance and administration of commercial property and
casualty, personal property and casualty, accident, and health
insurance tailored to the needs of insureds; insurance agency services;
wholesale brokerage of various types of insurance tailored to the needs
of insureds.
Registrant’s Services: Administration and underwriting of life
insurance, accident and health insurance, annuity contracts, and
pensions.
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Applicant’s “underwriting … and administration of … accident and health
insurance tailored to the needs of insureds” is encompassed within Registrant’s more
broadly worded “administration and underwriting of … accident and health
insurance.” Thus, the services are in-part legally identical. See, e.g. In re Info.
Builders Inc., No. 87753964, 2020 WL 2094122, at *4 (TTAB 2020) (finding services
legally identical in part where registrant’s services were encompassed by applicant’s
services). Applicant does not argue to the contrary.
B. Trade Channels, Classes of Purchasers, Consumer Care and
Purchasing Conditions
We now turn to the third DuPont factor, namely, “[t]he similarity or dissimilarity
of established, likely-to-continue trade channels” and the fourth DuPont factor,
namely, “the conditions under which and buyers to whom sales are made, i. e.
‘impulse’ vs. careful, sophisticated purchasing.” DuPont, 476 F.2d at 1361. Where, as
here, the services are in-part identical and there are no restrictions as to trade
channels or consumers in the identifications of services, we presume that Registrant’s
and Applicant’s identical services travel through the same channels of trade to the
same purchasers. Cai v. Diamond Hong, Inc., 901 F.3d 1367, 1372 (Fed. Cir. 2018)
(“With respect to similarity of the established trade channels through which the goods
reach customers, the TTAB properly followed our case law and ‘presume[d] that the
identical goods move in the same channels of trade and are available to the same
classes of customers for such goods.”); Viterra, 671 F.3d at 1362 (identical goods are
presumed to travel in same channels of trade to same class of purchasers).
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Applicant does not dispute that the trade channels and consumers overlap but
argues under the fourth DuPont factor that the relevant “purchasing and marketing
context … mitigate[s] any risk of confusion.”7 Specifically, Applicant argues that
“selecting an insurance provider is one of the most important decisions a purchaser
can make” because “obtaining adequate insurance coverage may make the difference
between financial safety and financial ruin in the wake of unexpected events.”8
Applicant further asserts that “in many cases it is an insurance broker that is making
the purchasing decision” on behalf of the consumer,9 and insurance brokers are
“bound by professional and fiduciary obligations to exercise a level of care that would
require them to know who the provider of the services is before they advise their
clients on which service to purchase.”10 Applicant argues that “[a]t minimum, a
consumer exercising such care is likely, if not almost certain, to figure out who the
provider of the sought services is before making their purchasing decision.”11
We agree that some members of the purchasing public for accident and health
insurance will exercise some care in making a purchasing decision for the reasons
Applicant has articulated. That said, the evidence does not support that this is true
of all purchasers of Applicant’s and Registrant’s insurance services. Potential
consumers for the recited services include ordinary consumers who may not exercise
7 Appeal Brief, 6 TTABVUE 8.
8 Id. at 9-10.
9 Id. at 9.
10 Id. at 10.
11 Id. at 9.
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any particular degree of care when making a purchase, and we must consider these
consumers under the fourth DuPont factor. (“Board precedent requires the decision
to be based on the least sophisticated potential purchasers.”) Stone Lion Capital
Partners, L.P. v. Lion Capital LLP, 746 F.3d 1317, 1325 (Fed. Cir. 2014) (internal
quotation marks omitted).
Applicant further argues that
entities that market insurance services must comply with a blanket of
state and federal advertising regimes, which often include provisions
mandating that promotional and advertising material clearly and
conspicuously identify the actual insurer. … By mandating such
disclosures, these legal frameworks help mitigate the risk of source
confusion, ensuring that policyholders and beneficiaries can accurately
identify the insurer and distinguish between different providers in the
marketplace.12
Applicant concludes that “because consumers will never encounter either Applicant’s
Mark or Registrant’s Mark without clear and conspicuous source disclosures, there is
no opportunity for confusion, let alone a likelihood thereof.”13
Applicant overstates the significance of the applicable “state and federal
advertising regimes.” Consumers may overlook or fail to remember such disclosures.
See, e.g., Spoons Rests., Inc. v. Morrison Inc., No. 91079317, 1991 WL 355249, at *4
(TTAB 1991) (noting “the fallibility of customer memory”). But even if such
disclosures were prominently displayed, noticed and remembered by consumers,
insurance services may be recommended (or advised against) by word-of-mouth with
12 Id. at 10, 12 (emphasis omitted).
13 Reply Brief, 9 TTABVUE 6.
Serial No. 98585708
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no accompanying disclosure. In other words, there is an opportunity for consumers to
encounter Applicant’s and Registrant’s marks without a referenced disclosure.
Moreover, confusion as to source or origin is not the only basis for refusing
registration under Section 2(d) of the Trademark Act. “[A]ny confusion made likely
by a junior user’s mark is cause for refusal; likelihood of confusion encompasses
confusion of sponsorship, affiliation or connection.” Hilson Research, Inc. v. Society
for Human Resource Mgmt., No. 91084491, 1993 WL 290669, at *5 (TTAB 1993); see
also In re Majestic Distilling Co., 315 F.3d 1311, 1316 (Fed. Cir. 2003) (“[T]he
mistaken belief that [a good] is manufactured or sponsored by the same entity ... is
precisely the mistake that § 2(d) of the Lanham Act seeks to prevent”); Fed. Bureau
of Investigation v. Societe: ‘M. Bril & Co., 1971 WL 16592, at *7 (TTAB 1971)
(proceeding number unavailable) (under Section 2(d) party must show “the
purchasing public would mistakenly assume that the applicant’s goods or services
originate with, are sponsored by, or are in some way associated with it”). As discussed
below, because of the similarities between the marks and the in-part identical nature
of the services, confusion as to sponsorship or affiliation is likely.
C. Similarity or Dissimilarity of the Marks
Under the first DuPont factor, we consider the “similarity or dissimilarity of the
marks in their entireties as to appearance, sound, connotation and commercial
impression.” DuPont, 476 F.2d at 1361. “Similarity in any one of these elements may
be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, No.
Serial No. 98585708
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87075988, 2018 WL 2734893, at *5 (TTAB 2018), aff’d mem., 777 F. App’x 516 (Fed.
Cir. 2019).
“[S]imilarity is not a binary factor but is a matter of degree.” In re St. Helena
Hosp., 774 F.3d 747, 752 (Fed. Cir. 2014). The issue is not whether the marks can be
distinguished when subjected to a side-by-side comparison, but instead whether the
marks are sufficiently similar in terms of their commercial impression such that
persons who encounter the marks would be likely to assume a connection between
the parties.” Cai, 901 F.3d at 1374 (quoting Coach Servs., Inc. v. Triumph Learning
LLC, 668 F.3d 1356, 1368 (Fed. Cir. 2012). The focus is on the recollection of an
ordinary consumer, who normally retains a general rather than specific impression
of trademarks. Geigy Chem. Corp. v. Atlas Chem. Indus., Inc., 438 F.2d 1005, 1007
(CCPA 1971); L’Oreal S.A. v. Marcon, No. 91184456, 2012 WL 1267956, at *5 (TTAB
2004); Sealed Air Corp. v. Scott Paper Co., 1975 WL 20752, at *3 (TTAB 1975)
(proceeding number not available).
We evaluate the marks in their entireties. Stone Lion Cap. Partner, L.P. v. Lion
Cap. LLP, 746 F.3d 1317, 1321(Fed. Cir. 2014); Franklin Mint Corp. v. Master Mfg.
Co., 667 F.2d 1005, 1007(CCPA 1981) (“It is axiomatic that a mark should not be
dissected and considered piecemeal; rather, it must be considered as a whole in
determining likelihood of confusion.”). But when we consider the marks in their
entireties, it may be appropriate to give more weight to a dominant part of a mark.
See, e.g., In re Charger Ventures, 64 F.4th at 1382; In re Detroit Athletic Co., 903 F.3d
1297, 1305-06 (Fed. Cir. 2018).
Serial No. 98585708
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We find that the letters IGP are the dominant element of Applicant’s mark
. From a visual standpoint, the letters IGP draw the attention of the eye
because they are (i) the first literal element in Applicant’s mark, see, e.g., Presto
Prods., Inc. v. Nice-Pak Prods., Inc., No. 91074797, 1988 WL 252340, at *3 (TTAB
1988); (ii) displayed in a font size that is at least twice as large as the word
SPECIALTY; (iii) the only element of the mark appearing in white;14 and (iv)
superimposed on the orange and blue background design in the mark. In addition,
Applicant disclaimed the word SPECIALITY in response to the Examining Attorney’s
disclaimer requirement on the ground that SPECIALTY “is merely descriptive” of
Applicant’s services.15 In re Ye Mystic Krewe of Gasparilla, No. 90522364, 2025 WL
2953731, at *4 (TTAB 2025) (entry of disclaimer is “an implicit concession that the
term is descriptive”). One reason for giving less weight to an element in a mark is if
the matter is disclaimed. See, e.g., Detroit Athletic, 903 F.3d at 1305; In re Aquitaine
Wine USA, LLC, No. 86928469, 2018 WL 1620989, at *3 (TTAB 2018).
The rectangular outer shape of the design in Applicant’s mark is a common basic
shape with little, if any, source identifying significance. The jagged-edge incline
14 See n.1 above (description of mark including that “the white square upon which the entire
mark rests represents background or transparent areas only and is not claimed as a feature
of the mark”).
15 December 26, 2024 Office Action, TSDR 12 (Merriam-Webster Dictionary definition of
“specialty” as “something in which one specializes”).
Serial No. 98585708
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element in the design somewhat visually distinguishes Applicant’s mark from the
Cited Mark, but we find that consumers encountering Applicant’s Mark are likely to
focus on and remember the letters IGP for the reasons stated above. Sabhnani v.
Mirage Brands, LLC, No. 92068086, 2021 WL 6072822, at *16 (TTAB 2021) (the
words in a composite word and design mark are “likely to make a greater impression
upon purchasers [and] to be remembered by them.”) (internal quotation marks
omitted).
Applicant argues that “[a]urally, the inclusion of the word SPECIALTY in
Applicant’s Mark jumps out, like the difference between an open fifth and a filled-in
minor chord.”16 Applicant exaggerates the phonetic importance of the word
SPECIALTY. Because the letters IGP are the first literal element in Applicant’s mark
and comprise the entirety of the Cited Mark, we find that the marks sound similar
despite the addition of the word SPECIALTY in Applicant’s mark and the design
element, which would not be verbalized. L.C. Licensing, Inc. v. Berman, No.
78320850, 2008 WL 835278, at *3 (TTAB 2008) (words not designs used by purchasers
to request the goods or services).
As for meaning and commercial impression, Applicant argues that
the interjection of SPECIALTY in Applicant’s Mark operates as a
modifier that immediately narrows its perceived market position to
specialized or nonstandard insurance products. … The accompanying
design reinforces this by presenting a sharp, modern, business oriented
appearance, perhaps even industrial in tone. This communicates a
focused, high-expertise brand, not a general insurance provider.17
16 Appeal Brief, 6 TTABVUE 14.
17 Id.
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Because the services are in-part identical, the letters IGP are likely to have the
same meaning and commercial impression in both marks. This is not changed by the
second word SPECIALTY in Applicant’s mark, which merely describes the specialty
nature of Applicant’s services or that Applicant operates in the specialty field of
insurance, which can also be said about Registrant and its services.18 Mystic Krewe
of Gasparilla, 2025 WL 2953731, at *5 (“Because the marks share the term
GASPARILLA and Applicant’s and Registrant’s goods are identical and
legally identical in part, the [additional] term TREASURES [in Registrant’s mark]
does not distinguish the marks; to the contrary, the term TREASURES actually
reinforces the common meaning of the shared term [GASPARILLA] as signifying the
pirate José Gaspar.”).
We further find it unlikely that consumers with an ordinary recollection would be
likely to perceive and remember the design element in Applicant’s mark as a “sharp,
modern, business oriented” design “even industrial in tone.” Nike, Inc. v. WNBA
Enters., LLC, No. 91160755, 2007 WL 763166, at *13 (TTAB 2007) (“Keeping in mind
that the marks may not even be seen at the same time, ordinary purchasers … would
not necessarily remember fine details about the mark … given their hazy and
imperfect recall”); see also St. Helena Hosp., 774 F.3d at 751 (“[M]arks must be
18 Id. (noting Applicant’s “service specialization”). Registrant’s identified insurance services
are broad enough to encompass “specialized or nonstandard insurance products.” In re OSF
Healthcare Sys., No. 88706809, 2023 WL 6140427, at *5 (TTAB 2023) (“[W]e must construe
the services identified in the cited registration as broadly as reasonably possible “to include
all [services] of the nature and type described therein.”) (quoting In re Solid State Design
Inc., No. 87269041, 2018 WL 287909, at *6 (TTAB 2018)).
Serial No. 98585708
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considered ... in light of the fallibility of memory and not on the basis of side-by-side
comparison”) (internal quotation marks omitted). The jagged-edge incline in
Applicant’s mark suggests growth or an upward trajectory, a meaning and
commercial impression that the Cited Mark does not impart. But even though the
precise meaning and commercial impression of Applicant’s mark is not identical to
that of the Cited Mark, the marks share a similarity in meaning and commercial
impression due to the shared term IGP.
Often there is a likelihood for confusion where one mark incorporates the other in
its entirety, Bureau Nat’l Interprofessionnel du Cognac v. Cologne & Cognac Ent., 110
F.4th 1356, 1370 (Fed. Cir. 2024), and we find that to the case here for the reasons
stated. Indeed, because of the similarities between the marks and the in-part
identical nature of the services, consumers are likely to mistakenly perceive
Applicant’s mark as a more detailed variation of Registrant’s IGP mark
identifying a line extension or a specialty subset of services associated with or
sponsored by Registrant. In re Mighty Leaf Tea, 601 F.3d 1342, 1346 (Fed. Cir. 2010)
(finding ML likely to be perceived as a shortened version of ML MARK LEES when
used on the same or closely related skin care products); In re Great Lakes Canning,
Inc., 1985 WL 71929, at *3 (TTAB 1985) (proceeding number unavailable) (“Even
those purchasers who are fully aware of the specific differences between the marks
may well believe, because of the similarities between them, that the two marks are
Serial No. 98585708
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simply variants of one another, used by a single producer to identify and distinguish
companion lines of products.”).
In sum, the marks are not identical, but that is not required under the first
DuPont factor. When we consider the marks in their entireties for in-part identical
services, we find that they share an overall similarity in appearance, sound,
connotation and commercial impression.
III. Conclusion
As a final step, we “weigh the DuPont factors used in [our] analysis and explain
the results of that weighing.” In re Charger Ventures, 64 F.4th at 1384 (emphasis
omitted).
In this appeal, the services, trade channels and consumers are in-part identical
and overlap; the corresponding DuPont factors accordingly weigh heavily in favor of
finding a likelihood of confusion. The marks are also similar in appearance, sound,
connotation and commercial impression such that the first DuPont factor also weighs
in favor of finding a likelihood of confusion. The care exercised by consumers and
purchasing conditions, considered under the fourth DuPont factor, are neutral or, at
best for Applicant, weigh somewhat against finding a likelihood of confusion.
On balance, we find that any heightened degree of care that may be exercised by
consumers and the conditions under which the services are purchased are outweighed
by the overlap in the services, trade channels and consumers as well as the
similarities between the marks in their entireties. We thus conclude that Applicant’s
Serial No. 98585708
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mark for “insurance services, namely, the brokerage, underwriting,
issuance and administration of commercial property and casualty, personal property
and casualty, accident, and health insurance tailored to the needs of insureds;
insurance agency services; wholesale brokerage of various types of insurance tailored
to the needs of insureds” is likely to cause confusion with the cited typeset mark IGP
for “administration and underwriting of life insurance, accident and health
insurance, annuity contracts, and pensions.”
Decision: The refusal to register Applicant’s mark under Section 2(d) of the
Trademark Act is affirmed.

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