98668832•Jeremiah C Jones
Full text
This Opinion is Not a Precedent of the TTAB Mailed: February 27, 2026 UNITED STATES PATENT AND TRADEMARK OFFICE _____ Trademark Trial and Appeal Board _____ In re Jeremiah C Jones _____ Serial No. 98668832 _____ Jeremiah C Jones, pro se. Jacob Magit, Trademark Examining Attorney, Law Office 111, Chris Doninger, Managing Attorney. _____ Before Goodman, Casagrande and O’Connor, Administrative Trademark Judges. Opinion by O’Connor, Administrative Trademark Judge: Jeremiah C Jones (“Applicant”) seeks registration on the Principal Register of the mark DUODISH in standard characters for “plates; bowls,” in International Class 21.1 1 Application Serial No. 98668832 was filed on July 26, 2024 pursuant to Section 1(b) of the Trademark Act, 15 U.S.C. § 1051(b), based on Applicant’s averment of a bona fide intent to use the mark in commerce. Citations to the prosecution file are to entries in the USPTO’s Trademark Status & Document Retrieval (“TSDR”) system in .pdf format. Citations to the appeal record are to TTABVUE, the Board’s online docketing system.
Serial No. 98668832 - 2 - The Examining Attorney refused registration under Section 2(d) of the Trademark Act, 15 U.S.C. § 1052(d), on the ground that the mark, when used in connection with the identified goods, is likely to cause confusion, mistake or deception with the standard character mark DUO COVER, with COVER disclaimed, registered on the Principal Register for “dishware covers for use with microwave ovens; non-electric cookware, namely, pans, pots, plates, dishes, bowls, for use in microwave ovens; heat- resistant dish holders; insulated containers for food and beverages,” in International Class 21 (the “Cited Registration” or “Cited Mark”).2 The appeal has been briefed and is ready for decision. We affirm the refusal to register. I. Preliminary Matter Applicant contends that the Examining Attorney’s Final Office Action maintaining the refusal to register was “arbitrary and capricious, and therefore invalid under the Administrative Procedure Act (5 U.S.C. § 706(2)(A)),” because it purportedly did not specifically respond to each of the arguments Applicant made in its response to the Nonfinal Office Action.3 The only authority Applicant cites in support of such a requirement governs patent examination, not trademark examination.4 Trademark examination guidelines state “[w]hen the applicant submits arguments attempting to overcome a refusal or requirement, the examining 2 Registration No. 6960322 issued on January 24, 2023. 3 5 TTABVUE 6. 4 See id. (citing 37 C.F.R. § 1.104(b) and MANUAL OF PATENT EXAMINING PROCEDURE § 707.07(f)).
Serial No. 98668832 - 3 - attorney must respond to the applicant’s arguments,” but there is no recommendation to do so with a particular degree of specificity. TRADEMARK MANUAL OF EXAMINING PROCEDURE (“TMEP”) § 713.03 (Nov. 2025). After receiving Applicant’s response to the Nonfinal Office Action, the Examining Attorney issued a Final Office Action maintaining the refusal to register.5 The Final Office Action noted that it was issued “in response to applicant’s communication filed on March 30, 2025.”6 It noted that Applicant’s response “submitted a list of registrations” and advised Applicant how to make third-party registrations of record.7 That the Final Office Action contained similar or even identical language to the Nonfinal Office Action does not mean it failed to respond to Applicant’s arguments; “[w]hen making an action final, the examining attorney must restate any substantive refusals” that remain outstanding. TMEP § 714.04. The specific arguments that Applicant’s brief contends were not properly addressed all involved the Examining Attorney’s determinations that the marks were similar, the goods related, and that the Application and Cited Registration lack restrictions. Applicant’s brief does not identify any new issues that were not raised in either the Nonfinal Office Action or the Final Office Action. The Final Office Action maintained the initial determinations from the Nonfinal Office Action (and added more evidence relating to some of them). While the Final Office Action did not 5 See April 28, 2025 Final Office Action, TSDR 2. 6 See id. 7 See id. at 5. It further included additional evidence of the descriptive or generic meaning of “DISH” in Applicant’s mark. See id. at 4; 7-11.
Serial No. 98668832 - 4 - specifically say “Applicant’s arguments to the contrary are noted but found unpersuasive” or words to that effect, that is the clear import of reiterating the previous determinations, maintaining the refusal, and making it final. Although the Final Office Action could have acknowledged certain of Applicant’s points explicitly, there was no requirement to do so when the basis of the refusal and reasoning in support were clearly set forth. Applicant’s disagreement with that reasoning and the refusal to register does not render the action arbitrary and capricious. See Japanese Found. for Cancer Rsch. v. Lee, 773 F.3d 1300, 1304 (Fed. Circ. 2014) (“[A]n agency acts arbitrarily or capriciously only if the decision was not based on the relevant factors or it fails to ‘examine the relevant data and articulate a satisfactory explanation for its action including a rational connection between the facts found and the choice made.’”) (quoting Motor Vehicle Mfrs. Ass’n v. State Farm Mut. Auto. Ins. Co., 463 U.S. 29 (1983)). Applicant was provided—as are all applicants—the opportunity to respond to the Nonfinal Office Action, and Applicant took advantage of that opportunity, but by making the refusal final it is apparent that the Examining Attorney simply was not persuaded by Applicant’s arguments. Finally, we note that the entirety of Applicant’s arguments on appeal consist of listing the arguments Applicant contends were not addressed specifically enough in the Final Office Action. In the next section, we address the substantive merits of those arguments directly.
Serial No. 98668832 - 5 - II. Likelihood of Confusion “The Trademark Act prohibits registration of a mark that ‘so resembles a registered mark as to be likely, when used on or in connection with the goods or services of the applicant, to cause confusion, mistake, or to deceive.’” In re Charger Ventures LLC, 64 F.4th 1375, 1379 (Fed. Cir. 2023) (quoting Trademark Act Section 2(d), 15 U.S.C. § 1052(d)). Our determination of the issue of likelihood of confusion is based on analysis of all of the probative facts in evidence that are relevant to the factors set forth in In re E.I. DuPont de Nemours & Co., 476 F.2d 1357, 1361 (CCPA 1973) (the “DuPont factors”), cited in B&B Hardware, Inc. v. Hargis Indus., Inc., 575 U.S. 138, 145 (2015)). We consider each DuPont factor for which there is evidence and argument. See, e.g., In re Guild Mortg. Co., 912 F.3d 1376, 1379-80 (Fed. Cir. 2019). Varying weight may be assigned to each DuPont factor depending on the evidence presented. See Charger Ventures, 64 F.4th at 1381 (“In any given case, different DuPont factors may play a dominant role and some factors may not be relevant to the analysis.”) (citation omitted). In determining likelihood of confusion, two key considerations are the similarities between the marks and the similarities between the goods or services. See In re Chatam Int’l Inc., 380 F.3d 1340, 1341-42 (Fed. Cir. 2004); Federated Foods, Inc. v. Fort Howard Paper Co., 544 F.2d 1098, 1103 (CCPA 1976) (“The fundamental inquiry mandated by § 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods and differences in the marks.”).
Serial No. 98668832 - 6 - A. The Goods, Channels of Trade and Consumers The second and third DuPont factors concern the relatedness of the goods and the “established, likely-to-continue trade channels.” DuPont, 476 F.2d at 1361. We also consider the classes of consumers. In analyzing these factors, we must look to the identifications in the Application and Cited Registration. In re Detroit Athletic Co., 903 F.3d 1297, 1307 (Fed. Cir. 2018) (“The relevant inquiry in an ex parte proceeding focuses on the goods and services described in the application and registration, and not on real-world conditions.”) (italics in original shown here in bold) (citing In re i.am.symbolic, llc, 866 F.3d 1315, 1325 (Fed. Cir. 2017)). Registration may be refused if Applicant’s mark for any of its identified goods is likely to cause confusion with the Cited Mark for any of the goods listed in the Cited Registration. See Major League Baseball Players Ass’n v. Chisena, No. 91240180, 2023 TTAB LEXIS 117, at *63-64 (“It is sufficient for a finding on likelihood of confusion that relatedness is established for any item encompassed by the identification of goods in the application.”), aff’d unpub’d, No. 23-2073, 2026 U.S. App. LEXIS 395 (Fed. Cir. 2026); see also, e.g., Tuxedo Monopoly, Inc. v. Gen. Mills Fun Grp., Inc., 648 F.2d 1335, 1336 (CCPA 1981). Applicant’s goods are “plates; bowls.” Registrant’s goods are “dishware covers for use with microwave ovens; non-electric cookware, namely, pans, pots, plates, dishes, bowls, for use in microwave ovens; heat-resistant dish holders; insulated containers for food and beverages.”
Serial No. 98668832 - 7 - As explained by the Examining Attorney, the “plates; bowls” identified in the Application are broadly worded and do not contain any limitations, so they encompass all types of plates and bowls. See S.W. Mgmt., Inc. v. Ocinomled, Ltd., No. 94002242, 2015 TTAB LEXIS 176, at *60-61 (where the services in an application or registration are broadly identified, they are presumed to encompass all services of the type identified), aff’d mem., 652 F. App’x 971 (Fed. Cir. 2016); Paula Payne Prods. Co. v. Johnson Publ’g Co., 473 F.2d 901, 902 (CCPA 1973) (Board must “give full sweep” to an identification of goods regardless of registrant’s actual business). Applicant’s “plates; bowls” therefore encompass Registrant’s “non-electric cookware, namely, … plates, … bowls, for use in microwave ovens,” making the goods legally identical in part. See In re Hughes Furniture Indus., Inc., No. 85627379, 2015 TTAB LEXIS 65, at *10 (“Applicant’s broadly worded identification of ‘furniture’ necessarily encompasses Registrant’s narrowly identified ‘residential and commercial furniture.’”). In addition, because neither the Application nor the Registration contains any restrictions on the channels of trade or classes of consumers, to the extent the goods identified are legally identical, we presume that they travel in the same channels of trade to the same consumers. See In re Viterra, Inc., 671 F.3d 1358, 1362 (Fed. Cir. 2012) (Board was entitled to rely on presumption that, absent restrictions, legally identical goods travel in the same channels of trade to the same class of purchasers); In re Yawata Iron & Steel Co., 403 F.2d 752, 771 (CCPA 1968) (where there are legally identical goods, class of purchasers is considered to be the same).
Serial No. 98668832 - 8 - Nonetheless, Applicant argues that the goods and purchasers differ because he sells a “‘tableware unit’ - described as a plate and bowl combo made as one item, for serving food” whereas Registrant sells a “kitchen accessory.”8 According to Applicant, DUODISH and DUO COVER occupy different roles in the kitchen ecosystem and are marketed in different directions. … Within the two marks alone, “DISH” and “COVER” proclaim a sufficient distinction to consumers as to what the goods exactly are. … A consumer seeking a hybrid plate-bowl unit is unlikely to mistake it for a cover. These preceding distinctions between both marks mitigate the idea of relatedness, demonstrating their marketplace demarcations.9 However, as noted by the Examining Attorney, these arguments run counter to the governing principle stated above that in deciding likelihood of confusion we must consider the goods as they are identified in the Application and Cited Registration. We cannot read limitations into the type of goods or target purchasers based on what Applicant states is the hybrid nature of his product or on the words DISH or COVER in the respective marks. In re Country Oven, Inc., No. 87354443, 2019 TTAB LEXIS 381, at *6 (“‘It is well established that the Board may not read limitations into an unrestricted registration or application.’”) (quoting i.am.symbolic, 866 F.3d at 1323). This is the case regardless of alleged real world conditions. See, e.g., In re Embiid, No. 88202890, 2021 TTAB LEXIS 168, at *37-38 (Board “may not import restrictions into the identification[s] based on alleged real world conditions of the sort argued by 8 5 TTABVUE 9. 9 Id. (repeating arguments made during prosecution; internal quotation marks omitted).
Serial No. 98668832 - 9 - Applicant ... or consider extrinsic evidence regarding Applicant and Registrant themselves.”) (cleaned up). The Application simply lists “plates; bowls,” saying nothing about them being combined into a single unit. The Cited Registration lists goods that go beyond covers, including, “non-electric cookware, namely, … plates, … bowls, for use in microwave ovens,” which fall squarely within Applicant’s “plates; bowls.” It is enough for likelihood of confusion if Applicant’s mark for its identified goods is likely to cause confusion with Registrant’s mark for any of the goods listed in the Cited Registration. See, e.g., Double Coin Holdings Ltd. v. Tru Dev., No. 92063808, 2019 TTAB LEXIS 347, at *18 (“it is sufficient if likelihood of confusion is found with respect to any product recited in [the opposer’s] registration”). When we consider these factors based on the identifications found in the Application and Registration, as we must, it is clear that the goods are of the same type, at least in part. To this extent, the goods would travel in the same channels of trade and be purchased by the same consumers, those looking for plates and bowls, including plates and bowls in the nature of cookware that may be used in a microwave oven. These DuPont factors thus weigh in favor of a likelihood of confusion.10 10 Without mentioning the fourth DuPont factor (“[t]he conditions under which and buyers to whom sales are made, i.e. ‘impulse’ vs. careful, sophisticated purchasing”), Applicant states that “buyers seeking an eating dish and a cover generally require consumer discernment.” 5 TTABVUE 9. Nothing in the record supports a finding that consumers of the goods would exercise more than normal care in purchasing. To the extent Applicant invokes the fourth DuPont factor, it does not weigh against likelihood of confusion in this case.
Serial No. 98668832 - 10 - B. Similarity or Dissimilarity of the Marks Turning to the first DuPont factor, we compare the marks “in their entireties as to appearance, sound, connotation, and commercial impression.” Detroit Athletic, 903 F.3d at 1302-03 (quoting DuPont, 476 F.2d at 1361). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, No. 87075988, 2018 TTAB LEXIS 170, at *13, aff’d mem., 777 F. App’x 516 (Fed. Cir. 2019) (citation omitted). “The proper test is not a side-by-side comparison of the marks, but instead whether the marks are sufficiently similar in terms of their commercial impression such that persons who encounter the marks would be likely to assume a connection between the parties.” Cai v. Diamond Hong, Inc., 901 F.3d 1367, 1373 (Fed. Cir. 2018) (cleaned up). Because similarity is determined based on the marks in their entireties, our analysis cannot be predicated on dissecting the marks into their various components. See, e.g., In re Nat’l Data Corp., 753 F.2d 1056, 1058 (Fed. Cir. 1985); see also In re Electrolyte Labs. Inc., 929 F.2d 645, 647 (Fed. Cir. 1990) (“No element of a mark is ignored simply because it is less dominant, or would not have trademark significance if used alone.”). Nonetheless, “in articulating reasons for reaching a conclusion on the issue of confusion, there is nothing improper in stating that, for rational reasons, more or less weight has been given to a particular feature of a mark, provided the ultimate conclusion rests on consideration of the marks in their entireties.” Detroit Athletic, 903 F.3d at 1305 (quoting Nat’l Data Corp., 753 F.2d at 1058).
Serial No. 98668832 - 11 - “[S]imilarity is not a binary factor but is a matter of degree.” In re St. Helena Hosp., 774 F.3d 747, 752 (Fed. Cir. 2014) (citation omitted). Marks must be considered in light of the fallibility of memory, id. at 751, and “[t]he focus is on the recollection of the average purchaser, who normally retains a general rather than a specific impression of trademarks.” In re St. Julian Wine Co., No. 87834973, 2020 TTAB LEXIS 196, at *13 (citations omitted). Applicant’s mark is DUODISH and the Cited Mark is DUO COVER, both in standard characters. The Examining Attorney argues that the marks are confusingly similar because they both start with the identical distinctive portion DUO combined with descriptive wording.11 The Examining Attorney notes that the descriptive word COVER is disclaimed in the Cited Mark and DISH is descriptive in Applicant’s mark because it means “a more or less concave vessel from which food is served,”12 which includes Applicant’s “plates” and “bowls.” Applicant argues that the shared element DUO is weak and therefore insufficient to cause a likelihood of confusion because it is in widespread use, with over 900 active registered marks featuring DUO, including a number for kitchenware.13 In its response to the Nonfinal Office Action, Applicant listed several such registered 11 6 TTABVUE 4. 12 Id. at 5-6 (citing February 4, 2025 Nonfinal Office Action, TSDR 8 (Merriam-Webster Dictionary definition 1(a); April 28 Final Office Action, TSDR 7-11 (third party websites using the word “dish” to refer to plates and bowls)). 13 5 TTABVUE 10.
Serial No. 98668832 - 12 - marks14 but did not provide copies of the registrations. Applicant was advised of the need to do so,15 but did not thereafter request reconsideration or to suspend the appeal and remand the application so he could submit copies of the registrations. See Trademark Rule 2.63(b)(1)(i), 37 C.F.R. § 2.63(b)(1)(i) (permitting applicants to request reconsideration after issuance of a final refusal); Trademark Rule 2.142(d)(1), 37 C.F.R. 2.142(d)(1) (permitting applicants who wish to introduce additional evidence after an appeal is filed to request suspension of the appeal and remand of the application for further examination). It is well settled that providing a list is not sufficient to make third-party registrations of record, and we therefore do not consider the list included in Applicant’s office action response. In re Fiesta Palms, LLC, No. 76595049, 2007 TTAB LEXIS 51, at *17 (“a list of registrations does not make the registrations of record”) (citing In re Duofold, Inc., 1974 TTAB LEXIS 271, at *6)); see also In re Star Belly Stitcher, Inc., No. 85247730, 2013 TTAB LEXIS 451, at *16. Applicant also argues that DUODISH and DUO COVER differ in appearance, sound and commercial impression.16 Although the different second terms DISH and COVER introduce some distinctions in each of these respects, we agree with the Examining Attorney that it is more significant that both marks begin with the identical term DUO. As the first term in each mark, DUO is most likely to be noticed 14 March 30, 2025 Response to Office Action, TSDR 5-6. 15 See April 28, 2025 Final Office Action, TSDR 5 (advising Applicant of need to provide copies of the registrations and stating that the listed registrations would not be considered). 16 5 TTABVUE 10-11.
Serial No. 98668832 - 13 - and remembered by the consumer. See, e.g., Detroit Athletic, 903 F.3d at 1303 (“The identity of the marks’ initial two words is particularly significant because consumers typically notice those words first.”); Presto Prods. Inc. v. Nice-Pak Prods., Inc., No. 91074797, 1988 TTAB LEXIS 60, at *8 (“it is often the first part of a mark which is most likely to be impressed upon the mind of a purchaser and remembered”); see also Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1372 (Fed. Cir. 2005) (finding similarity between VEUVE ROYALE and two VEUVE CLICQUOT marks in part because “VEUVE . . . remains a ‘prominent feature’ as the first word in the mark and the first word to appear on the label”); Sage Therapeutics, Inc. v. SageForth Psych. Servs., LLC, No. 91270181, 2024 TTAB LEXIS 139, at *14-15 (finding similarity between SAGEFORTH and SAGE CENTRAL, in part because the “common ‘sage’ element” was dominant in both marks). We do not ignore the second terms DISH and COVER. But each of these terms merely describes a feature or characteristic of the goods. DISH and COVER are therefore not source- identifying elements, which is a rational reason to give them less weight than DUO in the likelihood of confusion analysis. Detroit Athletic, 903 F.3d at 1305. Considering the marks in their entireties, we do not find that the differences are as great as Applicant submits. Applicant argues that the marks are pronounced differently, with its mark DUODISH having a “smooth, ‘roll off the tongue’ pronunciation with a unitary flow” and DUO COVER having a clear pause between the terms.17 We have considered these points, but are not persuaded that they 17 Id.
Serial No. 98668832 - 14 - overcome the general impression of the same source conveyed by the identical, dominant term DUO. The presence or absence of a space does not significantly alter the appearance, sound or commercial impression of the marks, each of which would be readily understood as combining DUO with a common word that describes a feature or characteristic of the goods. See, e.g., Chutter, Inc. v. Great Mgmt. Grp., LLC, No. 91223018, 2021 TTAB LEXIS 365, at *48 (“The presence or absence of a space between two terms is usually an inconsequential difference that even if noticed by consumers would not serve to distinguish these marks.”), rev’d on other grounds, 90 F.4th 1333 (Fed. Cir. 2024); see also Giersch v. Scripps Networks Inc., No. 92045576, 2009 TTAB LEXIS 72, at *18-19 (DESIGNED2SELL and DESIGNED TO SELL phonetically equivalent); cf. St. Helena Hosp., 774 F.3d at 751 (“Regarding differences in sound, St. Helena argues that the exclamation mark in ‘TAKE 10!’ alters the pronunciation of the marks because the registered mark must be uttered emphatically, whereas ‘TAKETEN’ would be spoken in a relaxed fashion. The PTO, quoting Viterra, responds that ‘there is no correct pronunciation of a trademark, and consumers may pronounce a mark differently than intended by the brand owner.’ 671 F.3d at 1367. We are not persuaded that the exclamation mark alters the pronunciation of the cited mark in any significant way ….”). Applicant argues that “based on the matter ‘DISH’ and ‘COVER’, this creates different commercial impressions - tableware vs an accessory.”18 It is true that DISH and COVER are different words with distinct meanings. However, for the reasons 18 Id. at 11.
Serial No. 98668832 - 15 - stated above, they do not lend significantly different commercial impressions to the two marks. Consumers could easily perceive DUODISH for “plates; bowls” as a brand extension of DUO COVER for “dishware covers for use with microwave ovens; non- electric cookware, namely, pans, pots, plates, dishes, bowls, for use in microwave ovens; heat-resistant dish holders; insulated containers for food and beverages.” See, e.g., In re Toshiba Med. Sys. Corp., No. 79046106, 2009 TTAB LEXIS 447, at *15 (VANTAGE TITAN “more likely to be considered another product from the previously anonymous source of TITAN medical diagnostic apparatus, namely, medical ultrasound devices”). The first DuPont factor also weighs in favor of a likelihood of confusion. III. Balancing the DuPont Factors The final step is to consider the findings we have made on the relevant likelihood- of-confusion factors to determine if, on balance, they indicate that confusion is likely between the respective marks. Charger Ventures, 64 F.4th at 1384. Here, the goods are legally identical in-part and the channels of trade and classes of consumers are presumed to overlap to this extent. These DuPont factors therefore weigh in favor of likelihood of confusion. Comparing the DUODISH and DUO COVER marks in their entireties, we find that the marks are similar, due to the identical leading and source- identifying term DUO combined with a descriptive secondary term in each mark. We are also mindful that where the goods are identical or virtually identical, “the degree of similarity necessary to support a conclusion of likely confusion declines.” Cai, 901 F.3d at 1373 (citing Viterra, 671 F.3d at 1363) (citing Century 21 Real Estate Corp. v.
Serial No. 98668832 - 16 - Century Life of Am., 970 F.2d 874, 877 (Fed. Cir. 1992)); see also Alfacell Corp. v. Anticancer, Inc., No. 92032202, 2004 TTAB LEXIS 441, at *12 (lesser degree of similarity required “when marks are applied to legally identical goods”). The first DuPont factor also weighs in favor of likelihood of confusion. Applicant has not shown that any DuPont factors weigh against a likelihood of confusion. Balancing the factors, we conclude that confusion is likely between Applicant’s mark and the Cited Mark for their respective identified goods. Decision: The refusal to register Applicant’s mark under Trademark Act Section 2(d) is affirmed.
Wondering how this text applies to your situation?
Free consultation, no commitment
Describe your situation. Our team will contact you by email about your consultation.
Continue your research in ChatGPT or Claude
Connect Omnilex to search the legal corpus from your AI assistant.