August 9, 2022- Bruce Puma v. Wal-Mart Stores East, LP, No. A-1-CA-38023

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IN THE COURT OF APPEALS OF THE STATE OF NEW MEXICO	1
Opinion Number: ________________	2
Filing Date: August 9, 2022	3
No. A-1-CA-38023	4
BRUCE PUMA and KATHLEEN PUMA,	5
for Themselves and All Others Similarly	6
Situated,	7
Plaintiffs-Appellees/Cross-Appellants,	8
v.	9
WAL-MART STORES EAST, LP; APPLICA	10
CONSUMER PRODUCTS, INC.; and THE	11
BLACK & DECKER CORPORATION,	12
Defendants-Appellants/Cross-Appellees.	13
APPEAL FROM THE DISTRICT COURT OF BERNALILLO COUNTY	14
C. Shannon Bacon, District Judge	15
Floyd D. Wilson, P.C.	16
Floyd D. Wilson,	17
Cedar Crest, NM	18
Freedman Boyd Hollander Goldberg Urias & Ward, P.A.	19
David A. Freedman	20
Christopher A. Dodd	21
Albuquerque, NM	22
for Appellee	23
Holland & Hart LLP	24
Larry J. Montaño	25
Santa Fe, NM	26
Court of Appeals of New Mexico
Filed 8/9/2022 11:38 AM

Modrall, Sperling, Roehl, Harris & Sisk, P.A.	1
Jennifer G. Anderson	2
Albuquerque, NM	3
Mitchell, Silberberg & Knupp LLP	4
Jeffrey Richardson	5
Gilbert S. Lee	6
Los Angeles, CA	7
for Appellants	8
McCoy Leavitt Laskey LLC	9
H. Brook Laskey	10
Albuquerque, NM	11
Goldberg Segalla LLP	12
Laura A. Colca	13
Buffalo, NY	14
for Amicus Curiae Society of Product Licensors Committed to Excellence	15

OPINION	1
BOGARDUS, Judge.	2
{1} 	This appeal and cross-appeal arise in response to the district court’s decisions	3
relating to Bruce and Kathleen Puma’s (the Pumas) claim that Wal-Mart Stores East	4
LP, Applica Consumers Products, Inc., and The Black & Decker Corporation	5
(collectively, Defendants) violated the Unfair Practices Act (the UPA), NMSA 1978,	6
§§ 57-12-1 to -26 (1967, as amended through 2019). The parties argue whether the	7
district court correctly determined or erred in (1) concluding that Defendants	8
violated the UPA; (2) denying the Pumas damages based on unjust enrichment; and	9
(3) awarding the Pumas certain attorney fees. We affirm in part and reverse in part.	10
BACKGROUND	11
{2} 	This case arises from the Pumas’ purchase of a Black & Decker Corporation	12
(Black & Decker) branded CM1050 B coffeemaker (the Coffeemaker) from a Wal-	13
Mart store in Albuquerque, New Mexico in May 2013. At the time, Wal-Mart	14
displayed models of various coffeemakers, including the Coffeemaker. Apart from	15
its display model and box, Wal-Mart did not display any advertising for the	16
Coffeemaker. The Pumas compared various coffeemakers, reviewing the boxes of	17
various models, including the box in which the Coffeemaker was packaged. The	18
Pumas also saw the display model of the Coffeemaker. Wording on both the	19

2
Coffeemaker and its box stated it was a Black & Decker product. The Coffeemaker	1
and its box also displayed the Black & Decker hexagon logo used at the time.	2
{3} 	The Pumas sought a reliable coffeemaker, and Mr. Puma had owned Black &	3
Decker tools in the past without any concerns about quality. Black & Decker is a	4
well-known company that has a reputation for producing well-built products for	5
good value. Mr. Puma believed that the Coffeemaker was a Black & Decker product	6
that he could purchase without any problems, Mrs. Puma believed the Coffeemaker	7
was a better product than Wal-Mart’s lower-priced store-brand coffeemaker, and the	8
Pumas 	were 	willing 	to 	pay 	more 	for 	the 	Coffeemaker 	than 	the 	store-brand	9
coffeemaker to the extent the Coffeemaker was a better, more reliable product. The	10
Pumas paid $19.92 for the Coffeemaker, believing it was a Black & Decker product.	11
{4} 	Although Black & Decker has at all relevant times continued to produce and	12
sell consumer products with the Black & Decker name and logos, Black & Decker	13
did not design, manufacture, distribute, or warrant the Coffeemaker. Rather, the	14
Coffeemaker was an Applica Consumers Products, Inc. (Applica) product. Applica	15
and Black & Decker were parties to a trademark licensing agreement whereby	16
Applica paid royalties to Black & Decker in exchange for Applica’s ability to use	17
the Black & Decker name and trademarks in the sale of small kitchen appliances,	18
including the Coffeemaker. There is no corporate affiliation between Black &	19

3
Decker and Applica, and a consumer reading the information on the Coffeemaker’s	1
box would not know of any relationship between Black & Decker and Applica.	2
{5} 	The Pumas sued Defendants, asserting various claims, including violations of	3
the UPA based on the Coffeemaker’s branding (the UPA name brand claim) and	4
capacity (the 12-cup claim), unjust enrichment, and breach of duty on behalf of other	5
individuals who bought the Coffeemaker. The district court certified a class defined	6
to include persons who purchased the Coffeemaker at a New Mexico Wal-Mart store	7
from 2009 to 2013, approximately 40,600 class members.	8
{6} 	Following a bench trial, the district court entered findings of fact and	9
conclusions of law. As to the Pumas’ UPA name brand claim, the district court	10
concluded that Defendants’ conduct constituted an “unfair or deceptive trade	11
practice.” The district court also concluded that, pursuant to the UPA, the Pumas	12
were entitled to $300 in statutory damages and attorney fees, but because the class	13
could not establish actual damages, it was not entitled to damages. With regard to	14
the unjust enrichment claim, the district court concluded that, although the Pumas	15
and class members had not received a Black & Decker product in purchasing the	16
Coffeemaker, the Pumas were not entitled to damages for unjust enrichment because	17
they had not met their burden of proof in establishing the amount of these damages.	18
{7} 	The Pumas 	moved for attorney fees 	and requested a lodestar amount	19
representing the fees billed for the entire case and a 2.0 multiplier. After a hearing	20

4
on the motion, the district court awarded a lodestar that represented a reduction of	1
the amount requested by the Pumas, but that was not reduced as significantly as	2
Defendants argued was appropriate. Further, the district court applied a multiplier of	3
1.5 to the lodestar.	4
{8} 	Defendants appeal and the Pumas cross-appeal.	5
DISCUSSION	6
I. 	The District Court Did Not Err in Concluding Defendants Violated the	7
UPA	8
A. 	The Lanham Act Issue1
9
{9} 	In their posttrial closing brief, Defendants argued that their use of the “Black	10
& Decker” trademark on the Coffeemaker 2 did not constitute an unfair or deceptive	11
trade practice under the UPA because the Trademark Act of 1946 (Lanham Act), 15	12
U.S.C. §§ 1051 to 1141n, which governs federal trademark law, countenanced their	13
use of the trademark.	14
{10} 	Under the Lanham Act, registered trademarks may “be used legitimately by	15
related companies.” 15 U.S.C. § 1055. “Related companies” include “any person	16
whose use of a mark is controlled by the owner of the mark with respect to the nature	17
1 We 	allowed 	amicus 	briefing 	from 	the 	Society 	of 	Product 	Licensors
Committed to Excellence on this issue as well as responsive briefing from the
Pumas.
2Our references in this opinion to use of the Black & Decker trademark in
branding the Coffeemaker includes use of the company name and hexagon logo on
the Coffeemaker’s box.

5
and quality of the goods or services on or in connection with which the mark is	1
used.” 15 U.S.C. § 1127. Defendants thus asserted that, under the Lanham Act, a	2
trademark owner (here, Black & Decker) may grant a license and be protected as	3
long as the trademark owner exercises quality control of the goods sold under its	4
trademark by the licensee (here, Applica). Defendants thus contended that, under the	5
Lanham Act, the ultimate source or manufacturer of a product need not be identified	6
by a brand name as long as the trademark owner exercises sufficient oversight over	7
the nature and quality of the goods sold under its licensed mark. Defendants argued	8
that their collective use of the Black & Decker trademark comported with the	9
Lanham Act because Black & Decker and Applica entered into a trademark licensing	10
agreement that permitted Applica to market the Coffeemaker under the Black &	11
Decker name and mandated that Black & Decker exercise control and oversight to	12
ensure the Coffeemaker met Black & Decker’s quality standard. 	In essence,	13
Defendants argue that if the Lanham Act allows Applica to market the Coffeemaker,	14
the arrangement cannot constitute a violation of the UPA. We disagree.	15
{11} 	Rejecting Defendants’ contentions in this regard, the district court issued a	16
letter stating that the Lanham Act did not apply in the context of a UPA claim. The	17
district court then entered findings of fact and conclusions of law, ruling that	18
Defendants’ branding of the Coffeemaker constituted an unfair or deceptive trade	19
practice under the UPA.	20

6
{12} 	On appeal, Defendants argue the district court committed legal error in	1
arriving at its UPA branding decision without applying the Lanham Act. Because	2
the district court’s judgment arises from its misunderstanding of trademark law,	3
Defendants argue, certain disputed findings of fact warrant no deference. See	4
Hughes v. Hughes, 1978-NMSC-002, ¶ 52, 91 N.M. 339, 573 P.2d 1194 (“[A	5
district] court’s findings of fact, where based on an erroneous legal theory, are not	6
binding on the appellate court.”). Defendants also argue that their proposed findings	7
of fact relating to Black & Decker’s oversight of products Applica sold under its	8
trademark should be deemed admitted, leaving us to decide only whether they are	9
material. In sum, Defendants argue that we should apply Lanham Act precedent to	10
reverse 	the 	district 	court’s 	erroneous 	interpretation 	of 	trademark 	licensing	11
agreements.	12
1. 	Standard of Review	13
{13} 	We apply a de novo standard of review to determine whether the district court	14
applied the correct legal standard. See Brooks v. Norwest Corp., 2004-NMCA-134,	15
¶ 7, 136 N.M. 599, 103 P.3d 39 (“Although a misapplication of the law is considered	16
an abuse of discretion, our courts review de novo the initial decision of whether the	17
correct legal standard has been applied.”). To the extent Defendants’ appeal requires	18
us to interpret the UPA, our review is de novo. See Cates v. Mosher Enters., Inc.,	19
2017-NMCA-063, ¶ 14, 403 P.3d 687 (“We review interpretation of statutory	20

7
provisions de novo.”); Aguilera v. Palm Harbor Homes, Inc., 2004-NMCA-120, ¶ 6,	1
136 N.M. 422, 99 P.3d 672 (“This dispute requires us to determine the correct	2
application of the UPA as well as the effect of the Uniform Arbitration Act on [the	3
plaintiff’s] UPA claims. These are questions of statutory interpretation subject to de	4
novo review.”).	5
2. 	Legislative Intent of the UPA	6
{14} 	Because the district court concluded that Defendants’ branding of the	7
Coffeemaker violated the UPA, we look to whether our Legislature intended that our	8
courts’ application of the UPA be guided by or should incorporate Lanham Act	9
precedent. “In interpreting statutes, we seek to give effect to the Legislature’s intent,	10
and in determining intent we look to the language used and consider the statute’s	11
history and background.” Key v. Chrysler Motors Corp., 1996-NMSC-038, ¶ 13, 121	12
N.M. 764, 918 P.2d 350. “To determine legislative intent, we look not only to the	13
language used in the statute, but also to the purpose to be achieved and the wrong to	14
be remedied.” Britton v. Off. of Att’y Gen., 2019-NMCA-002, ¶ 27, 433 P.3d 320	15
(internal quotation marks and citation omitted).	16
{15} 	“The Legislature intended the UPA to serve as remedial legislation for	17
consumer protection, and we interpret the provisions of this Act liberally to facilitate	18
and accomplish its purposes and intent.” Gandydancer, LLC v. Rock House CGM,	19
LLC, 2019-NMSC-021, ¶ 24, 453 P.3d 434 (internal quotation marks and citation	20

8
omitted). “New Mexico cases have historically interpreted the UPA to focus	1
exclusively on consumer protection, protecting innocent consumers.” Id. ¶ 29	2
(internal quotation marks and citation omitted); see id. ¶ 20 (stating that in removing	3
the phrase “unfair methods of competition” from both the title and the definition	4
section and from the declaration of unlawfulness, “the Legislature intended to	5
remove 	competitive 	injury 	claims 	from 	the 	protected 	zone 	of 	interest” 	and	6
concluding the alteration demonstrated “an intent to limit the zone of interest	7
protected from unfair trade practices by the UPA to consumers, not competitors”).	8
{16} 	The Lanham Act, by contrast, “was intended to make actionable the deceptive	9
and misleading use of marks and to protect persons engaged in commerce against	10
unfair competition.” Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763, 767-68	11
(1992) (omission, internal quotation marks, and citation omitted). In construing the	12
Lanham Act, which provides that “[t]he intent of [the Act] is . . . to protect persons	13
engaged in [congressionally regulated] commerce against unfair competition,” 15	14
U.S.C. § 1127, “[a]t least half of the circuits hold (and none of the others disagree)	15
that [this section] bars a consumer from suing under the [Lanham] Act.” Made in the	16
USA Found. v. Phillips Foods, Inc., 365 F.3d 278, 280 (4th Cir. 2004); see, e.g.,	17
Serbin v. Ziebart Int’l Corp., 11 F.3d 1163, 1179 (3d Cir. 1993) (concluding that	18
when Congress authorized federal courts to deal with false advertising claims under	19
the Lanham Act, it “did not contemplate that federal courts should entertain claims	20

9
brought by consumers”). Thus, while consumers may benefit from the Lanham Act’s	1
application, see Radiance Found., Inc. v. NAACP, 786 F.3d 316, 321 (4th Cir. 2015)	2
(stating that the Lanham Act’s trademark protection provisions “protect consumers	3
from confusion in the marketplace”), the Act’s purpose—unlike the UPA—is to	4
protect persons engaged in commerce. See Colligan v. Activities Club of N.Y., Ltd.,	5
442 F.2d 686, 692 (2d Cir. 1971) (“The [Lanham] Act’s purpose, as defined in	6
[Section] 45, is exclusively to protect the interests of a purely commercial class	7
against unscrupulous commercial conduct.”).	8
{17} 	We next look to the language of the UPA to determine whether the Legislature	9
intended that our courts’ application of the UPA be guided by federal precedent	10
interpreting the Lanham Act. Several UPA provisions prove relevant. Section 57-	11
12-4 provides that, in construing Section 57-12-3—which prohibits unfair or	12
deceptive trade practices—“the courts to the extent possible will be guided by the	13
interpretations given by the federal trade commission [(FTC)] and the federal	14
courts.” Defendants contend this language does not mandate that courts only	15
consider FTC decisions. Regardless, as the district court noted, “our Legislature	16
instructed the courts to use FTC cases in the courts’ interpretation of the state statute.	17
In comparison, the Legislature did not expressly reference the Lanham Act and	18
related cases and has not amended the provision to . . . do so.” To the extent	19
Defendants argue Section 57-12-4’s use of “and the federal courts” should be read	20

10
to include all federal court decisions, including cases interpreting the Lanham Act,	1
such a result would produce a direction so broad as to be practically meaningless.	2
See Santa Fe Cnty. Bd. of Cnty. Comm’rs v. Town of Edgewood, 2004-NMCA-111,	3
¶ 7, 136 N.M. 301, 97 P.3d 633 (“[W]e do not interpret a statute to render statutory	4
language meaningless.”). Had our Legislature desired that our courts be guided by	5
Lanham Act precedent, it could have included such language in the statute. See	6
Chatterjee v. King, 2011-NMCA-012, ¶ 15, 149 N.M. 625, 253 P.3d 915 (noting that	7
“the Legislature knows how to include language in a statute if it so desires”), rev’d	8
on other grounds, 2012-NMSC-019, ¶ 52, 280 P.3d 283.	9
{18} 	The language of Section 57-12-2(D) (2009) 3 supports this interpretation.	10
Defendants’ argument is premised on their view that, under the Lanham Act, so long	11
as the quality associated with the Black & Decker brand is maintained, failing to	12
indicate the ultimate source or manufacturer of the Coffeemaker cannot constitute	13
an 	unfair 	or 	deceptive 	trade 	practice 	under 	the 	UPA. 	Section 	57-12-2(D)’s	14
“definition of unfair or deceptive trade practices includes a nonexhaustive list of . . .	15
such acts.” Gandydancer, 2019-NMSC-021, ¶ 11. Among these acts, the Legislature	16
has included conduct based on a product’s quality as well as a product’s source.	17
Compare § 57-12-2(D)(2) (“causing confusion or misunderstanding as to the source,	18
3All references to Section 57-12-2 in this opinion are to the 2009 version of
the statute.

11
sponsorship, 	approval 	or 	certification 	of 	goods”), 	with 	§ 	57-12-2(D)(7)	1
(“representing that goods . . . are of a particular standard [or] quality . . . if they are	2
of another”), and § 57-12-2(D)(17) (“failing to deliver the quality . . . of goods . . .	3
contracted for”). The language of these subsections indicates that the Legislature	4
intended that representations as to a product’s source could be a basis for liability	5
under the UPA, independent of that product’s quality.4 See Am. Fed’n of State, Cnty.	6
& Mun. Emps. (AFSCME) v. City of Albuquerque, 2013-NMCA-063, ¶ 5, 304 P.3d	7
443 (“Statutes must . . . be construed so that no part of the statute is rendered	8
surplusage or superfluous.” (internal quotation marks and citation omitted)). Our	9
interpretation is also consistent with our Legislature’s intent that “the UPA . . . serve	10
as remedial legislation for consumer protection” and our precedent “interpret[ing]	11
the provisions of [the UPA] liberally to facilitate and accomplish its purposes and	12
intent.” Gandydancer, 2019-NMSC-021, ¶ 24 (internal quotation marks and citation	13
omitted). We, therefore, conclude that our Legislature did not intend to require	14
courts to apply Lanham Act precedent in deciding UPA claims. Accordingly, the	15
4We, therefore, need not look to FTC cases for guidance in this regard. See
Richardson Ford Sales, Inc. v. Johnson, 1984-NMCA-007, ¶¶ 12-14, 100 N.M. 779,
676 P.2d 1344 (explaining that, unlike the UPA, the FTC Act does not define “unfair
or deceptive” acts, resulting in federal courts supplying a general meaning to the
those terms, and that were we to rely on federal decisions as to what constitutes an
“unfair or deceptive” trade practice, “we would not be giving effect to the legislative
definitions”).

12
district court did not err in declining Defendants’ invitation to apply Lanham Act	1
precedent in ruling on the Pumas’ UPA name brand claim. 5
2
{19} 	Having concluded that the district court was not required to apply Lanham	3
Act precedent in ruling on the Pumas’ UPA name brand claim, we cannot say the	4
court’s findings of fact were “based on an erroneous legal theory.” See Hughes,	5
1978-NMSC-002, ¶ 52. Because Defendants have not otherwise developed an	6
argument attacking the district court’s findings of fact on substantial evidence	7
grounds, the court’s findings of fact are binding on appeal. See Martinez v. Sw.	8
Landfills, Inc., 1993-NMCA-020, ¶ 18, 115 N.M. 181, 848 P.2d 1108 (“[A]n	9
appellant is bound by the findings of fact made below unless the appellant properly	10
5In support of their contention that the district court erred in failing to apply
Lanham Act precedent, Defendants also point to Section 57-12-7, which provides,
“Nothing in the [UPA] shall apply to actions or transactions expressly permitted
under laws administered by a regulatory body of New Mexico or the United States,
but all actions or transactions forbidden by the regulatory body, and about which the
regulatory body remains silent, are subject to the [UPA].” But apart from asserting
the district court’s refusal to apply Lanham Act precedent would make Section 57-
12-7 superfluous, Defendants do not further develop this argument. We therefore
decline to address it. See Corona v. Corona, 2014-NMCA-071, ¶ 28, 329 P.3d 701
(“This Court has no duty to review an argument that is not adequately developed.”);
Elane Photography, LLC v. Willock, 2013-NMSC-040, ¶ 70, 309 P.3d 53 (“To rule
on an inadequately briefed issue, this Court would have to develop the arguments
itself, 	effectively 	performing 	the 	parties’ 	work 	for 	them.”). 	To 	the 	extent
Defendants’ argument suggests that the Lanham Act preempts the UPA, we
disagree. See JCW Invs., Inc. v. Novelty, Inc., 482 F.3d 910, 919 (7th Cir. 2007)
(stating that “the Lanham Act has not been interpreted as a statute with broad
preemptive reach”); Attrezzi, LLC v. Maytag Corp., 436 F.3d 32, 41 (1st Cir. 2006)
(“It is settled that the Lanham Act does not in general preclude state unfair
competition statutes from operating.”).

13
attacks the findings, and . . . the appellant remains bound if he or she fails to properly	1
set forth all the evidence bearing upon the findings.”).6 We turn now to applying the	2
district court’s findings of fact to the UPA.	3
B. 	The UPA Name Brand Claim	4
{20} 	Defendants contend that the district court erred in concluding that Defendants’	5
use of the Black & Decker trademark on the Coffeemaker constituted an unfair or	6
deceptive trade practice as defined in Section 57-12-2(D) of the UPA. “When a party	7
is challenging a legal conclusion, the standard for review is whether the law correctly	8
was applied to the facts, viewing them in a manner most favorable to the prevailing	9
party, indulging all reasonable inferences in support of the court’s decision, and	10
disregarding all inferences or evidence to the contrary.” Sheldon v. Hartford Ins.	11
Co., 2008-NMCA-098, ¶ 7, 144 N.M. 562, 189 P.3d 695 (internal quotation marks	12
and citation omitted).	13
{21} 	“The gravamen of an unfair trade practice is a misleading, false, or deceptive	14
statement made knowingly in connection with the sale of goods or services.”	15
Diversey Corp. v. Chem-Source Corp., 1998-NMCA-112, ¶ 17, 125 N.M. 748, 965	16
6To the extent Defendants urge us to adopt their proposed findings of fact
related to Black & Decker’s oversight and control of the products Applica sold under
Black & Decker’s trademark—which they contend the district court erroneously
rejected as legally immaterial—we decline to do so. See Blaze Constr. Co. v. Tax’n
& Revenue Dep’t, 1994-NMSC-110, ¶ 24, 118 N.M. 647, 884 P.2d 803 (“It is well
established that an appellate court will not find facts on appeal.”).

14
P.2d 332. As discussed, Section 57-12-2(D)’s “definition of unfair or deceptive trade	1
practices includes a nonexhaustive list of . . . such acts.” Gandydancer, 2019-	2
NMSC-021, ¶ 11.	3
{22} 	The district court relied on three of the acts included in Section 57-12-2(D) to	4
conclude that Defendants’ actions constituted an unfair or deceptive trade practice:	5
“representing goods . . . as those of another when the goods . . . are not the goods . . .	6
of another,” § 57-12-2(D)(1); “causing confusion or misunderstanding as to the	7
source, sponsorship, approval or certification of goods,” § 57-12-2(D)(2); and “using	8
exaggeration, innuendo or ambiguity as to a material fact or failing to state a material	9
fact if doing so deceives or tends to deceive.” Section 57-12-2(D)(14).	10
{23} 	As to the district court’s conclusion under Section 57-12-2(D)(1), Defendants	11
contend the district court’s decision reflects a misapprehension of that subsection.	12
Defendants rely on Thompson v. Youart, 1990-NMCA-012, ¶ 14, 109 N.M. 572, 787	13
P.2d 	1255, 	for 	the 	proposition 	that 	Section 	57-12-2(D)(1) 	“is 	the 	statutory	14
codification of the common law doctrine of ‘palming off’ or ‘passing off,’” and that	15
“[p]alming off is an attempt to make a purchaser believe that a product of a	16
subsequent entrant is that of his better-known competitor.” Defendants point to	17
Thompson’s language that “palming off involve[s] active misrepresentation of the	18
source of the product.” Thompson, 1990-NMCA-012, ¶ 15. Defendants contend	19
palming off does not apply to this situation, in which Black & Decker collaborated	20

15
with and permitted its trademark licensee, Applica, to produce and sell goods using	1
Black & Decker’s trademark under Black & Decker’s supervision and control.	2
Defendants argue the mere presence of Black & Decker’s trademark on the	3
Coffeemaker and its packaging was not deceptive because a trademark does not	4
represent that Black & Decker produced the Coffeemaker. Defendants thus contend	5
they did not actively misrepresent the source of the Coffeemaker because neither the	6
Coffeemaker nor its packaging affirmatively stated that Black & Decker designed,	7
manufactured, distributed, or warranted the Coffeemaker. We are unpersuaded.	8
{24} 	Thompson 	is distinguishable in several respects. There, the plaintiff, a	9
furniture designer and manufacturer, sued the owners of a business seeking to enjoin	10
the owners from selling a line of furniture similar to the plaintiff’s. Id. ¶¶ 1-2. The	11
plaintiff alleged violation of common law copyright, unfair trade practices, and	12
unfair competition. Id. ¶ 2. Although this Court discussed the UPA’s applicability to	13
the plaintiff’s common law unfair competition claim and considered the language of	14
Section 57-12-2(D)(1) and (2) in determining whether the business owners had	15
misrepresented the source of the furniture, we ultimately determined the case did not	16
involve a state claim of unfair competition. Thompson, 1990-NMCA-012, ¶¶ 11, 13-	17
17, 22. This Court reasoned that the plaintiff sought protection against copying his	18
furniture designs, and thus concluded that the plaintiff’s claim was preempted by	19
federal copyright law. Id. ¶ 22. The instant case, in contrast, does not involve a claim	20

16
brought by a commercial competitor relating to copyright protections or unfair	1
competition but rather a state UPA claim brought by a consumer relating to deceptive	2
branding. See Gandydancer, 2019-NMSC-021, ¶ 20 (stating that, in removing	3
certain references to “unfair methods of competition” from the UPA, the Legislature	4
demonstrated “an intent to limit the zone of interest protected from unfair trade	5
practices by the UPA to consumers, not competitors”).	6
{25} 	To the extent Thompson discusses Section 57-12-2(D)(2) of the UPA, one of	7
the sections relied on by the district court in deciding the Pumas’ name brand claim,	8
Thompson is likewise distinguishable. There, this Court noted that, “to prove that a	9
competitor created confusion, [the] plaintiff must show that the public was deceived	10
as to the source of the product” but found “[t]here was no evidence to show that the	11
public was actually deceived as to the source of the furniture.” Thompson, 1990-	12
NMCA-012, 	¶¶ 	14, 	17. 	Here, 	by 	contrast, 	the 	district 	court 	made 	findings	13
demonstrating that the Pumas were actually deceived as to the source of the	14
Coffeemaker.	15
{26} 	Even if we assume that, by virtue of the trademark licensing agreement	16
between Applica and Black & Decker, Defendants’ use of the Black & Decker	17
trademark on the Coffeemaker could not alone constitute active misrepresentation	18
as to the source or 	manufacturer of the Coffeemaker, Defendants have not	19
adequately addressed the district court’s reliance on Section 57-12-2(D)(14), which	20

17
provides that “using . . . ambiguity as to a material fact or failing to state a material	1
fact if doing so deceives or tends to deceive” can constitute an unfair or deceptive	2
trade practice. In other words, even if we assume Defendants’ use of the Black &	3
Decker trademark by itself did not actively misrepresent the Coffeemaker’s source	4
or manufacturer, Defendants do not address the ambiguity created by Defendants’	5
use of the Black & Decker trademark together with the absence of any disclosure on	6
the Coffeemaker, or in Wal-Mart’s coffeemaker display section, which might	7
indicate to a reasonable consumer either (1) the relationship between Black &	8
Decker and Applica; or (2) that the Coffeemaker was in fact an Applica, rather than	9
Black & Decker, product. See Smoot v. Physicians Life Ins. Co., 2004-NMCA-027,	10
¶ 15, 135 N.M. 265, 87 P.3d 545 (“The UPA . . . imposes a duty to disclose material	11
facts reasonably necessary to prevent any statements from being misleading.”);	12
Lohman v. Daimler-Chrysler Corp., 2007-NMCA-100, ¶ 40, 142 N.M. 437, 166	13
P.3d 1091 (“[I]t appears that the duty to disclose only arises in relation to some other	14
representation which would otherwise tend to mislead in the absence of the	15
disclosure.” (emphasis omitted)). See generally § 57-12-2(D)(14).	16
{27} 	Based on the district court’s factual findings in this case, we cannot say the	17
court erred in concluding that Defendants’ knowing and willful use of ambiguity as	18
to a material fact, which tended to deceive a reasonable consumer, constituted an	19
unfair or deceptive trade practice as defined in Section 57-12-2(D)(14). Although	20

18
Black & Decker has at all relevant times continued to produce and sell consumer	1
products with the Black & Decker name and logo, Black & Decker did not design,	2
manufacture, distribute, or warrant the Coffeemaker. The Coffeemaker and the box	3
in which it was packaged, however, misleadingly stated that the Coffeemaker was a	4
Black & Decker product even though it was an Applica product. A consumer reading	5
the information on the box would not know of any relationship between Black &	6
Decker and Applica. The name of the Coffeemaker as stated on the box—“Black &	7
Decker 12 Cup Programmable Coffeemaker”—emphasized that the “Black &	8
Decker” name was an important characteristic of the Coffeemaker; these statements	9
tended to deceive a reasonable consumer, and Defendants knew or should have	10
known that potential purchasers of the Coffeemaker would likely regard information	11
about the Coffeemaker being a Black & Decker product as material. Accordingly,	12
we conclude the district did not err in concluding Defendants’ conduct constituted	13
an unfair or deceptive trade practice under the UPA.	14
{28} 	We take a moment to emphasize what our decision does not conclude. We do	15
not conclude that the use of a trademark by a licensee pursuant to a trademark	16
licensing agreement by itself constitutes an unfair or deceptive trade practice. Nor	17
do we conclude that evidence regarding the existence of a trademark licensing	18
agreement or the widespread use of these agreements is per se irrelevant in	19
determining whether the use of a trademark constitutes an unfair or deceptive trade	20

19
practice. Finally, we do not conclude that evidence concerning the quality of a	1
product marketed pursuant to a trademark licensing agreement is also per se	2
irrelevant. Rather, our decision is limited to concluding that the district court was	3
not required to apply Lanham Act precedent in ruling on the Pumas’ UPA claim, and	4
that, under the circumstances of this case, Defendants’ knowing and willful use of	5
ambiguity as to material fact, which tended to deceive a reasonable consumer,	6
constituted an unfair or deceptive trade practice.	7
II. 	The 	District 	Court 	Did 	Not 	Err 	in 	Denying 	Damages 	for 	Unjust	8
Enrichment	9
{29} 	In addition to their UPA branding claim, the Pumas brought a claim for unjust	10
enrichment seeking to “disgorge all net benefits” Defendants had earned in	11
connection with the Coffeemaker’s sale. In denying the Pumas and class members	12
damages for unjust enrichment, the district court concluded that the Pumas and the	13
class had not met their burden of proof in establishing the amount of these damages.	14
On cross-appeal, the Pumas contend the district court applied an improper burden,	15
and that, even if the district court applied the proper burden, it was met. In addition,	16
the Pumas argue the district court’s conclusions conflict with its findings of fact. We	17
examine each argument in turn.	18
{30} 	“Whether the district court correctly allocated the burden of proof is a question	19
of law that this Court reviews de novo.” Strausberg v. Laurel Healthcare Providers,	20
LLC, 2013-NMSC-032, ¶ 25, 304 P.3d 409. The Pumas argue the district court erred	21

20
by applying the “reasonable approximation” standard set forth in Section 51 of the	1
Restatement (Third) of Restitution and Unjust Enrichment (2011) (the Restatement).	2
See id. § 51(5)(d) (“A claimant who seeks disgorgement of profit has the burden of	3
producing evidence permitting at least a reasonable approximation of the amount of	4
the wrongful gain.”). The Pumas contend New Mexico has applied the traditional	5
rule—that a plaintiff’s burden is merely to provide evidence regarding a defendant’s	6
revenues from a tainted transaction while the defendant has the burden of proving	7
any offset. See id. § 51 cmt. i (“A traditional formula . . . states that the claimant has	8
the burden of proving revenues and the defendant has the burden of proving	9
deductions.”).	10
{31} 	“Disgorgement is an equitable remedy whereby a wrongdoer is forced to give	11
up the benefits obtained as a result of his wrongdoing.” Peters Corp. v. N.M.	12
Banquest Invs. Corp., 2008-NMSC-039, ¶ 32, 144 N.M. 434, 188 P.3d 1185; see	13
also 	Miller 	v. 	Bank 	of 	Am., 	N.A., 	2015-NMSC-022, 	¶ 	23, 	352 	P.3d 	1162	14
(“Disgorgement is not intended to compensate beneficiaries but to prevent unjust	15
enrichment 	of 	the 	trustee 	and 	to 	deter 	that 	trustee 	and 	others from 	similar	16
misconduct.”). “[A] disgorgement award must be premised on wrongful conduct that	17
results in a benefit to the defendant and extends only to the amount of gain the	18
defendant derived from the prohibited conduct.” Miller, 2015-NMSC-022, ¶ 25.	19
“The remedy may not be used punitively, and thus a causal connection must exist	20

21
between the breach and the benefit sought to be disgorged.” Peters Corp., 2008-	1
NMSC-039, ¶ 32; see id. (recognizing that “[t]he touchstone of a disgorgement	2
calculation is identifying a causal link between the illegal activity and the profit	3
sought to be disgorged” and that “[t]he court’s power to order disgorgement extends	4
only to the amount by which the defendant profited from his wrongdoing” (omission,	5
internal quotation marks, and citations omitted)).	6
{32} 	Our Supreme Court has indicated that the party seeking disgorgement has a	7
burden to demonstrate a causal connection between the improper conduct and the	8
benefits obtained. See id. ¶¶ 31, 34-35, 41 (concluding the district court did not abuse	9
its discretion in refusing to order disgorgement where the plaintiff did not show a	10
causal connection between the defendant’s breach of fiduciary duty and the benefits	11
obtained by the defendant). Likewise, the Restatement provides that “a claimant who	12
is prepared to show a causal connection between [the] defendant’s wrongdoing and	13
a measurable increase in the defendant’s net assets will satisfy the burden of proof	14
as 	ordinarily 	understood.” 	Restatement 	(Third) 	of 	Restitution 	and 	Unjust	15
Enrichment § 51 cmt. i. This Court has previously looked to the Restatement,	16
together with Peters, in determining whether a plaintiff was entitled to an award of	17
unjust enrichment. See generally Martin v. Comcast Cablevision Corp. of Cal., LLC,	18
2014-NMCA-114, ¶¶ 13-14, 338 P.3d 107. In light of the similarities between our	19
case law and the Restatement, as well as this Court’s previous willingness to look to	20

22
the Restatement for guidance, we conclude the district court did not err in relying on	1
the reasonable approximation rather than the traditional rule. See Restatement	2
(Third) of Restitution and Unjust Enrichment § 51 cmt. i. (rejecting the traditional	3
rule in which “the claimant has the burden of proving revenues and the defendant	4
has the burden of proving deductions” in favor of “a more modern and generally	5
useful rule that the claimant has the burden of producing evidence from which the	6
court may make at least a reasonable approximation of the defendant’s unjust	7
enrichment”); 	id. 	(“Disgorgement 	does 	not 	impose 	a 	general 	forfeiture: 	[a]	8
defendant’s liability in restitution is not the whole of the gain from a tainted	9
transaction, but the amount of the gain that is attributable to the underlying wrong.”).	10
{33} 	To the extent the Pumas contend New Mexico has consistently applied the	11
traditional rule, the cases they cite address burdens related to mitigating damages,	12
an affirmative defense, rather than disgorgement of unjust gains, and are therefore	13
distinguishable. See McGinnis v. Honeywell, Inc., 1990-NMSC-043, ¶ 22, 110 N.M.	14
1, 791 P.2d 452 (explaining that mitigation of damages “is an affirmative defense	15
which the defendant must plead, and the burden of proof is on [the] defendant to	16
minimize the damages” (internal quotation marks and citation omitted)); Maese v.	17
Garrett, 2014-NMCA-072, ¶ 14, 329 P.3d 713 (stating that “[t]he burden of proving	18
that a tortfeasor’s negligence benefitted the plaintiff is generally the defendant’s”	19

23
and recognizing that proving the value of benefit conferred is considered in	1
mitigation of damages).	2
{34} 	The 	Pumas 	next 	argue 	that, 	even 	under 	the 	reasonable 	approximation	3
standard, the class met its burden of producing evidence permitting a reasonable	4
approximation of the amount of Applica’s wrongful gain. The Pumas contend that	5
their calculation of Applica’s wrongful gain—based on the $5 per unit revenue	6
Applica made on each Coffeemaker it sold to Wal-Mart 7—constitutes a reasonable	7
approximation. Based on the district court’s factual findings, we disagree.	8
{35} 	Importantly, the district court expressly rejected the Pumas’ proposed finding	9
that “[a] reasonable inference can be drawn, and is drawn by the [c]ourt as fact	10
finder, that the reason Wal-Mart was willing to pay Applica $5 more than Applica	11
paid for each Coffeemaker . . . was that Applica had the exclusive right to market	12
the Coffeemaker as a Black & Decker product.” See Jones v. Beavers, 1993-NMCA-	13
100, ¶ 18, 116 N.M. 634, 866 P.2d 362 (explaining that “[t]he [district] court’s	14
refusal to adopt the requested findings of fact is tantamount to a finding against [the	15
requesting party] on each of these factual issues”); see also State ex rel. King v. UU	16
Bar Ranch Ltd. P’ship, 2009-NMSC-010, ¶ 44, 145 N.M. 769, 205 P.3d 816 (“When	17
7 The $5 amount identified by the Pumas is measured by the difference
between the price Wal-Mart paid Applica for each Coffeemaker ($14.75) and the
price Applica paid its manufacturer to build, package, and deliver each unit to
Applica’s warehouse ($9.75).

24
a [district] court rejects proposed findings of facts or conclusions of law, we assume	1
that said facts were not supported by sufficient evidence.”).	2
{36} 	Additional findings of fact addressing the Pumas’ expert’s calculation of	3
Applica’s wrongful gain based on the entire $5 per unit revenue from the sale of	4
each Coffeemaker to Wal-Mart further undermine the Pumas’ contention that they	5
produced 	evidence 	permitting 	a 	reasonable 	approximation 	of 	the 	amount 	of	6
Applica’s wrongful gain. The Pumas’ expert admitted that a transaction can have	7
just and unjust components. The expert’s unjust enrichment calculation nonetheless	8
failed to “account for the profit associated with [the Coffeemaker’s] features,” and	9
the expert “ha[d] no opinion as to the value of the features that the purchasers of the	10
. . . [C]offeemaker received.” Rather, the expert’s calculation was “based on an	11
assumption that the entirety of the various transactions that resulted in a consumer	12
purchasing [the C]offeemaker from Wal-Mart were unjust.” The Pumas’ expert	13
“made no effort to disaggregate the profit generated from the lawful aspects of the	14
transaction from those aspects of the transaction that [the Pumas] allege are	15
wrongful.” (Emphasis added.) In light of these factual findings, we cannot conclude	16
that the Pumas met their burden of “producing evidence permitting at least a	17

25
reasonable approximation of the amount of the wrongful gain.” See Restatement	1
(Third) of Restitution and Unjust Enrichment § 51(5)(d).8
2
{37} 	The Pumas, however, urge us to look to different factual findings that they	3
contend contradict the district court’s conclusion that the Pumas and class failed to	4
meet their burden in establishing the amount Applica and Black & Decker were	5
unjustly enriched. With regard to Applica, the Pumas point out that the district court	6
found that “[c]onsumers are willing to pay a higher price for a name brand	7
coffeemaker, such as the [Coffeemaker], than they would pay for a generic	8
coffeemaker of equal quality.” The Pumas also point to the district court’s findings	9
that Applica sold each Coffeemaker to Wal-Mart for $5 more than it cost to	10
manufacture despite “add[ing] nothing of value to the Coffeemakers other than	11
Applica’s exclusive ability to market the Coffeemakers as a Black & Decker	12
8Our conclusion does not foreclose the possibility that an approximation of a
defendant’s wrongful gain based on “the whole gain from a tainted transaction”
could be reasonable, when, for example, the evidence allows no greater precision.
See Restatement (Third) of Restitution and Unjust Enrichment § 51 cmt. i. (stating
that a reasonable approximation “will suffice to establish the disgorgement liability
of a conscious wrongdoer, when the evidence allows no greater precision, because
the conscious wrongdoer bears the risk of uncertainty arising from the wrong”); FTC
v. Verity Int’l, Ltd., 443 F.3d 48, 69 (2d Cir. 2006) (“Of course, the reasonableness
of an approximation varies with the degree of precision possible.”). In this case,
however, the Pumas have not developed an argument on cross-appeal that the
evidence allowed no greater precision than a calculation based on Applica’s revenue
from each Coffeemaker sold or that they were unable through discovery to gather
evidence allowing a more precise approximation of the amount of Applica’s
wrongful gain.

26
product,” as the Coffeemakers “were already built and packaged when they reached	1
Applica’s place of business in California.” The Pumas argue these findings equate	2
to a finding that Applica was able to add $5 per unit to the purchase price of each	3
Coffeemaker “based entirely” on its ability to market the Coffeemakers as a Black	4
& Decker product. These findings, the Pumas contend, contradict the district court’s	5
conclusion that the Pumas failed to “offer any evidence-based theory for why all ‘per	6
unit profit’ is attributable to the use of the Black & Decker brand.”	7
{38} 	“We construe findings to uphold, rather than defeat, a judgment.” Jaramillo	8
v. Gonzales, 2002-NMCA-072, ¶ 31, 132 N.M. 459, 50 P.3d 554. The findings	9
discussed above—for example, that the Pumas’ expert admitted that a transaction	10
can have just and unjust components, based his opinions on the assumption that the	11
entirety of the various transactions that resulted in a consumer purchasing the	12
Coffeemaker were unjust, and made “no effort” to disaggregate the profit generated	13
from the lawful aspects of the transaction from those aspects of the transaction that	14
the Pumas allege are wrongful—support the district court’s conclusion. In addition,	15
the Pumas overlook the district court’s finding that the Coffeemaker’s manufacturer	16
“built and packaged the Coffeemaker pursuant to Applica’s specifications”—which	17
indicates that Applica added value apart from the Coffeemaker’s assembly and	18
packaging. (Emphasis added.) But even if we were to conclude that Applica added	19
no value 	whatsoever to the 	Coffeemaker—acting strictly as 	an intermediary	20

27
connecting a product to a retailer—this would not foreclose Applica itself from	1
profiting by selling the Coffeemaker to Wal-Mart at a mark-up. Accordingly, we	2
cannot not say the district court’s findings contradict its conclusion with regard to	3
Applica.	4
{39} 	As to Black & Decker, the Pumas likewise contend that the district court’s	5
conclusions of law conflict with its findings of fact. The Pumas point to the district	6
court’s findings summarizing the Pumas’ expert’s calculation of Black & Decker’s	7
unjust enrichment—all royalties Black & Decker received from Applica pursuant to	8
the trademark licensing agreement from sales of the Coffeemaker. The Pumas	9
contend that it is necessarily the case that all royalties received by Black & Decker	10
from Applica for the use of the Black & Decker name in selling the Coffeemaker are	11
wrongful, in line with their calculation.	12
{40} 	As discussed, the district court found that the expert’s opinions were based on	13
the assumption that “the entirety of the various transactions that resulted in a	14
consumer purchasing [the C]offeemaker from Wal-Mart were unjust” and “made no	15
effort to disaggregate the profit generated from the lawful aspects of the transaction	16
from those aspects of the transaction that [the Pumas] allege[d were] wrongful.”	17
Again we reiterate that the Pumas’ own expert conceded that it was possible for a	18
transaction to have a just and unjust component to it. Construing the district court’s	19
findings to uphold rather than defeat its judgment, we cannot say that its findings,	20

28
taken together, contradict its conclusion. See Normand ex rel. Normand v. Ray,	1
1990-NMSC-006, ¶ 35, 109 N.M. 403, 785 P.2d 743 (“Findings of fact are to be	2
liberally construed so as to uphold the judgment of the [district] court.”).9
3
III. 	Attorney Fees	4
{41} 	Finally, Defendants argue that, as a matter of law, the Pumas were not entitled	5
to attorney fees incurred for (1) certifying the class, (2) pursuing their 12-cup theory,	6
(3) establishing actual damages, and (4) entries of “block” billing. Defendants	7
further argue that the district court erred in applying the 1.5 multiplier to the Pumas’	8
award.	9
{42} 	“We review an award of attorney[] fees for abuse of discretion.” Cobb v.	10
Gammon, 2017-NMCA-022, ¶ 60, 389 P.3d 1058; see also Garcia v. Jeantette,	11
2004-NMCA-004, ¶ 15, 134 N.M. 776, 82 P.3d 947 (“The decision whether to grant	12
or deny a request for attorney fees rests within the sound discretion of the district	13
court.”). The district court abuses its discretion when “a ruling is clearly contrary to	14
the logical conclusions demanded by the facts and circumstances of the case.” Sims	15
v. Sims, 1996-NMSC-078, ¶ 65, 122 N.M. 618, 930 P.2d 153. “[A] discretionary	16
decision based on a misapprehension of the law is an abuse of discretion that must	17
9As the class request for attorney fees in connection with this cross-appeal is
premised on their entitlement to unjust enrichment damages, we need not reach this
issue. See Crutchfield v. N.M. Dep’t of Tax’n & Revenue, 2005-NMCA-022, ¶ 36,
137 N.M. 26, 106 P.3d 1273 (“A reviewing court generally does not decide academic
or moot questions.”).

29
be reviewed de novo.” Rio Grande Sun v. Jemez Mountains Pub. Sch. Dist., 2012-	1
NMCA-091, ¶ 10, 287 P.3d 318 (internal quotation marks and citation omitted).	2
{43} 	“[I]t has long been the rule in New Mexico that a party is only entitled to those	3
fees resulting from the cause of action for which there is authority to award attorney	4
fees.” Dean v. Brizuela, 2010-NMCA-076, ¶ 16, 148 N.M. 548, 238 P.3d 917. “Our	5
Supreme Court has continued to direct that recoverable fees be segregated from non-	6
recoverable fees to ensure that only those fees for which there is authority to award	7
attorney fees are in fact awarded.” Id. ¶ 17; see also J.R. Hale Contracting Co. v.	8
Union Pac. R.R., 2008-NMCA-037, ¶¶ 92, 95, 143 N.M. 574, 179 P.3d 579 (stating	9
that an award of attorney fees under a statutory claim, which allows an award for	10
attorney fees that is joined with nonstatutory claims, must be limited to the work	11
done on the statutory claim). This Court has recognized that in some cases it may be	12
difficult or impossible to segregate the work performed on different claims because	13
the work is “inextricably intertwined.” J.R. Hale Contracting Co., 2008-NMCA-	14
037, ¶ 95 (internal quotation marks and citation omitted). However, our Supreme	15
Court has emphasized that, notwithstanding that some work may be intertwined, “the	16
[district] court should attempt to distinguish between the two types of work to the	17
extent possible.” Hinkle, Cox, Eaton, Coffield & Hensley v. Cadle Co. of Ohio, Inc.,	18
1993-NMSC-010, ¶ 32, 115 N.M. 152, 848 P.2d 1079.	19

30
{44} 	Under the UPA, “[t]he court shall award attorney fees and costs to the party	1
complaining of an unfair or deceptive trade practice or unconscionable trade practice	2
if the party prevails.” Section 57-12-10(C). “When a plaintiff asserts a UPA claim	3
along with a number of other distinct claims, the [district] court must separate the	4
claims and determine the amount of time spent on each.” Chavarria v. Fleetwood	5
Retail Corp. of N.M., 2005-NMCA-082, ¶ 43, 137 N.M. 783, 115 P.3d 799 (internal	6
quotation marks and citation omitted), aff’d in part, rev’d in part on other grounds,	7
2006-NMSC-046, ¶ 42, 140 N.M. 478, 143 P.3d 717.	8
{45} 	The district court used the “lodestar” method to arrive at a determination for	9
attorney fees. To calculate the lodestar value, “the court determines a fee that	10
approximates a reasonable hourly rate multiplied by the number of hours reasonably	11
incurred in the representation.” Atherton v. Gopin, 2012-NMCA-023, ¶ 7, 272 P.3d	12
700. “The lodestar provides an objective basis for valuing the attorney’s services.”	13
Rio Grande Sun, 2012-NMCA-091, ¶ 20 (alteration, internal quotation marks, and	14
citation omitted). “An award based on a lodestar may be increased by a multiplier if	15
the [district] court finds that a greater fee is more reasonable after the court considers	16
the risk factor and the results obtained.” In re N.M. Indirect Purchasers Microsoft	17
Corp., 2007-NMCA-007, ¶ 34, 140 N.M. 879, 149 P.3d 976.	18
{46} 	As we have addressed above, the Pumas prevailed on only one of their claims,	19
their UPA name brand claim, whereas the class members were not prevailing parties	20

31
and they were not entitled to attorney fees. Notwithstanding their failure to prevail	1
on most of their claims, the Pumas requested a lodestar amount of $1,170,332.50	2
representing the fees billed for the entire case and a 2.0 multiplier. Defendants	3
objected to the hours claimed by the Pumas as the basis for their fees and argued for	4
a significant reduction. After a hearing on the motion, the district court awarded a	5
lodestar that represented a reduction of the amount of hours requested by the Pumas,	6
but not as much as Defendants argued was appropriate. Further, the district court	7
applied a multiplier of 1.5 to the lodestar.	8
{47} 	Defendants raise a number of objections to the fee award and we address their	9
arguments in turn.	10
A. 	The District Court’s Award to the Pumas of Attorney Fees Accrued for	11
Certification Was an Abuse of Discretion	12
{48} 	Defendants’ first argument regarding attorney fees is that, because the class	13
members are not prevailing parties, the Pumas cannot recover fees expended on	14
class-related issues. As we explain, we agree that it was a misapprehension of the	15
law and thus an abuse of discretion to award the Pumas fees for class-related work.	16
{49} 	Per the UPA, the prevailing party is entitled to reasonable attorney fees. See	17
§ 57-12-10(C); Jones v. Gen. Motors Corp., 1998-NMCA-020, ¶ 24, 124 N.M. 606,	18
953 P.2d 1104 (noting that because the plaintiff established that the defendant	19
violated the UPA, he was “entitled to reasonable attorney[] fees and costs in this	20
action”). Defendants’ challenge is to the fees incurred by the Pumas for work related	21

32
to the certification of the class. We note that “an attorney is required . . . to perform	1
all services required in the interest of [their] client and reasonably to be contemplated	2
at the inception of the contract of employment.” In re Brown’s Est., 1944-NMSC-	3
066, ¶ 19, 48 N.M. 580, 154 P.2d 247 (emphasis added). Thus, the question before	4
us is whether the fees incurred for class-related work were reasonably necessary or	5
if they provided actual benefit for the Pumas to prevail in their UPA claim against	6
Defendants. See Calderon v. Navarette, 1990-NMSC-098, ¶ 13, 111 N.M. 1, 800	7
P.2d 1058 (“The district court should award a fee based upon the benefits actually	8
provided to the client.”); Hensley v. Eckerhart, 461 U.S. 424, 434 (1983) (noting	9
that in assessing a reasonable attorney fee “[c]ounsel for the prevailing party should	10
make a good faith effort to exclude from a fee request hours that are excessive,	11
redundant, or otherwise unnecessary” (emphasis added)). We cannot say that the	12
fees related to certification were reasonably necessary for the Pumas to prevail on	13
their UPA claim given that the class members’ claims ultimately failed.	14
{50} 	The Pumas’ prevailing cause of action was based on their UPA name brand	15
claim in which they established that Defendants engaged in an unfair trade practice.	16
Though we afford deference to the district court in its determination of attorney fees,	17
the district court provided no explanation of why attorney fees incurred on the basis	18
of certification were reasonable, how they were related to the Pumas’ prevailing	19
claim, or in what way they benefitted the Pumas. We cannot say based on the record	20

33
before us and the arguments and evidence set forth by the parties that certifying the	1
class was necessary for the Pumas to prevail on their cause of action. The evidence	2
and legal services required to prove certification did not affect the Pumas’ ability to	3
prove Defendants violated the UPA based on their name brand theory. “While the	4
fee agreement provided for a reasonable fee for the services to be performed, even a	5
minimal fee becomes excessive when no service is provided.” In re Roberts-Hohl,	6
1994-NMSC-004, ¶ 12, 116 N.M. 700, 866 P.2d 1167.	7
{51} 	The Pumas argue that the test articulated in O’Neal v. City of Seattle, 66 F.3d	8
1064 (9th Cir. 1995), permits them to recover the fees associated with certification.	9
However, the test set out in O’Neal is based on award of attorney fees for federal	10
civil rights claims. Id. at 1068-69. The test permits a fee award for unsuccessful	11
claims if they are related to successful claims based on the success of the results	12
obtained. Id. Although our courts have followed some federal case law regarding	13
civil rights claims in regard to New Mexico causes of actions, see Gonzales v. N.M.	14
Dep’t of Health, 2000-NMSC-029, ¶ 35, 129 N.M. 586, 11 P.3d 550 (New Mexico	15
Human Rights Act); In re N.M. Indirect Purchasers Microsoft Corp., 2007-NMCA-	16
007, ¶ 28 (class action settlement agreement); Cnty. of Bernalillo v. Sisneros, 1994-	17
NMCA-156, ¶¶ 1, 18, 119 N.M. 98, 888 P.2d 980 (Workers’ Compensation Act),	18
we have not adopted the prevailing-party test used for civil rights claims—wherein	19
fees may be awarded for unsuccessful claims—for claims under the UPA. We	20

34
decline to do so in the face of our case law that determines a party is only entitled to	1
fees for which there is statutory authority, and the statutory authority here awards	2
fees to the prevailing party. See J.R. Hale Contracting Co., 2008-NMCA-037, ¶¶ 92,	3
95; § 57-12-10(C).	4
{52} 	While we agree with the Pumas that “class determination generally involves	5
considerations that are enmeshed in the factual and legal issues comprising the	6
plaintiff’s cause of action,” Berry v. Fed. Kemper Life Assurance Co., 2004-NMCA-	7
116, ¶ 50, 136 N.M. 454, 99 P.3d 1166 (internal quotation marks and citation	8
omitted), that does not change our analysis. The work can be related but still not	9
benefit the Pumas. See Calderon, 1990-NMSC-098, ¶ 10. Because the Pumas did	10
not benefit from the work related to certification and the work was not reasonably	11
necessary for the Pumas to prevail in their claim, it was an abuse of discretion to	12
award the Pumas attorney fees related to certification. See Harrison v. Bd. of Regents	13
of Univ. of N.M., 2013-NMCA-105, ¶ 14, 311 P.3d 1236 (“[Appellate courts] may	14
characterize as an abuse of discretion a discretionary decision that is premised on a	15
misapprehension of the law.” (internal quotation marks and citation omitted)).	16
B. 	The Remainder of the District Court’s Decision Regarding Attorney Fees	17
Does Not Constitute an Abuse of Discretion	18
{53} 	Defendants next request that we examine the district court’s individual fee	19
awards and determine that each award was erroneous because the Pumas are not	20

35
entitled to attorney fees expended on (1) their “12-cup” theory, (2) establishing	1
actual damages, and (3) entries of “block billing.”	2
{54} 	In addressing Defendants’ arguments, we are guided by the following	3
principles. “The appellate court presumes that the district court is correct, and the	4
burden is on the appellant to clearly demonstrate that the district court erred.”	5
Corona, 2014-NMCA-071, ¶ 26. Further, “‘abuse of discretion’—already one of the	6
most deferential standards of review—takes on special significance when a court is	7
reviewing fee decisions. The district court, which is intimately familiar with the	8
nuances of the case, is in a far better position to make such decisions than is an	9
appellate court, which must work from a cold record.” 	In re N.M. Indirect	10
Purchasers Microsoft Corp., 2007-NMCA-007, ¶ 14 (alterations, internal quotation	11
marks, and citation omitted). “This court is not inclined to second-guess the [district	12
court] in [its] determination as to the reasonableness of an award of attorney[] fees	13
unless there is a lack of evidentiary basis for the court’s determination or unless the	14
court has been shown to have clearly abused its discretion.” Schall v. Schall, 1982-	15
NMCA-045, ¶ 40, 97 N.M. 665, 642 P.2d 1124. Our duty is to defer to the district	16
court and not disturb an award of attorney fees unless the award is “patently	17
erroneous.” In re N.M. Indirect Purchasers Microsoft Corp., 2007-NMCA-007, ¶ 6.	18
{55} 	Upon review of the total award, we observe that the district court reduced the	19
award requested by the Pumas significantly. The district court stated that in awarding	20

36
fees, it was not awarding fees that went to the 12-cup claim and could be segregated	1
out, thereby acknowledging the Pumas could not recover attorney fees relating to	2
that claim. The district court also noted that the costs related to the Pumas’ expert	3
witness were essential to the Pumas’ ability to go forward with their case. We can	4
infer that based on this that the district court reasonably assessed Defendants’	5
arguments regarding actual damages. 	See Sandoval v. Baker Hughes Oilfield	6
Operations, Inc., 2009-NMCA-095, ¶ 65, 146 N.M. 853, 215 P.3d 791 (“Upon a	7
doubtful or deficient record, every presumption is indulged in favor of the	8
correctness and regularity of the [district] court’s decision, and the appellate court	9
will indulge in reasonable presumptions in support of the order entered.” (internal	10
quotation marks and citation omitted)). Defendants have not convinced us that the	11
district court’s reductions failed to consider the issues they have identified. Based	12
on the district court’s explanation of its award and the significant decrease in the	13
award, we conclude that the remainder of the lodestar award for the Pumas’ attorney	14
fees was not an abuse of discretion. See Farmers, Inc. v. Dal Mach. & Fabricating,	15
Inc., 1990-NMSC-100, ¶ 8, 111 N.M. 6, 800 P.2d 1063 (“The presumption upon	16
review favors the correctness of the [district] court’s actions. [The a]ppellant must	17
affirmatively demonstrate its assertion of error.”).	18

37
C. 	The Multiplier Awarded Was Not an Abuse of Discretion	1
{56} 	Defendants’ final argument is that the district court’s award of a 1.5 multiplier	2
to the lodestar amount for attorney fees was an abuse of discretion. Defendants argue	3
that the district court abused its discretion in considering the “time value of money”	4
when applying the multiplier.	5
{57} 	This Court has determined that the use of a multiplier is permitted when	6
awarding attorney fees pursuant to the UPA, and it is within the district court’s	7
discretion to apply such a multiplier. Atherton, 2012-NMCA-023, ¶ 9. “An award	8
based on a lodestar may be increased by a multiplier if the [district] court finds that	9
a greater fee is more reasonable after the court considers the risk factor and the	10
results obtained.” In re N.M. Indirect Purchasers Microsoft Corp., 2007-NMCA-	11
007, ¶ 34. “[T]o the extent that the lodestar rate does not take into account the factors	12
that justify a multiplier, the district court has discretion to apply a multiplier in a	13
UPA case.” Atherton, 2012-NMCA-023, ¶ 11.	14
{58} 	Defendants cite only Perdue v. Kenny A. ex rel. Winn, 559 U.S. 542 (2010),	15
to support the assertion that the district court abused its discretion in applying the	16
multiplier to the lodestar. However, as the Pumas note, Perdue relates to civil rights	17
claims, and we determined in Atherton that we need not be bound by federal fee-	18
shifting cases, including Perdue, when assessing if a multiplier is appropriate.	19
Atherton, 2012-NMCA-023, ¶¶ 10, 11.	20

38
{59} 	In addressing the multiplier, the district court noted that it considered risk, the	1
policy of providing incentives to attorneys to take cases that enforce a public good,	2
and the success obtained. In part, the district court applied a lower multiplier than	3
the Pumas requested after assessing the relative success of the parties. Based on the	4
evidence presented and the district court’s explanation of its award, we cannot say	5
that applying a 1.5 multiplier was against the “logic and effect of the facts and	6
circumstances before the court.” See In re N.M. Indirect Purchasers Microsoft	7
Corp., 2007-NMCA-007, ¶ 6 (internal quotation marks and citation omitted).	8
CONCLUSION	9
{60} 	We reverse the district court’s decision to award the Pumas attorney fees	10
related to class certification and remand for recalculation of the attorney fees award	11
without inclusion of those fees, and for calculation of the Pumas’ reasonable attorney	12
fees and costs of this appeal, see Atherton, 2012-NMCA-023, ¶ 16 (providing	13
attorney fees and costs for the prevailing party for a UPA claim on appeal), but	14
otherwise affirm.	15
{61} 	IT IS SO ORDERED.	16
_________________________________	17
KRISTINA BOGARDUS, Judge	18

39
WE CONCUR:	1
_________________________________	2
J. MILES HANISEE, Chief Judge	3
_________________________________	4
MICHAEL D. BUSTAMANTE, Judge, retired, sitting by designation	5