In Re: Amendments to Rules Regulating The Florida Bar - Rules 4-7.19 and 4-7.20

Supreme Court of Florida
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No. SC2025-0018
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IN RE: AMENDMENTS TO RULES REGULATING THE
FLORIDA BAR - RULES 4-7.19 AND 4-7.20.

May 15, 2025

PER CURIAM.

The Florida Bar petitions this Court to amend Rules

Regulating The Florida Bar 4-7.19 (Evaluation of Advertisements)

and 4-7.20 (Exemptions from the Filing and Review Requirement). 1

The Bar’s proposals were approved by the Board of Governors on a

voice vote without objection. In accord with rule 1-12.1(g), the Bar

published formal notice of its intent to file this petition in The

Florida Bar News, and the notice directed interested parties to file

comments directly with the Court. No comments were received.

Having considered the Bar’s petition, we adopt the

amendments to rules 4-7.19 and 4-7.20 as proposed. Rule 4-7.19

1. We have jurisdiction. See art. V, § 15, Fla. Const.; see also
R. Regulating Fla. Bar 1-12.1.
is amended to permit the Bar to adjust the fees paid to the Bar for

each advertisement, with prior notice to the Court of any increase in

fees or imposition of new fees. This change will allow the Bar to

offset its operating costs with regard to the evaluation and review of

advertisements and to enforce the advertising rules. Rule 4-7.20 is

amended to add new subdivision (h), which creates an exemption

from the filing requirements of rule 4-7.19 for advertisements and

other communications regarding legal services made by or on behalf

of legal aid organizations.

Accordingly, we amend Rules Regulating The Florida Bar

4-7.19 and 4-7.20 as set forth in the appendix to this opinion.

Deletions are indicated by struck-through type, and new language

is indicated by underscoring. The amendments become effective

July 14, 2025, at 12:01 a.m.

It is so ordered.

MUÑIZ, C.J., and CANADY, LABARGA, COURIEL, GROSSHANS,
FRANCIS, and SASSO, JJ., concur.

THE FILING OF A MOTION FOR REHEARING SHALL NOT ALTER
THE EFFECTIVE DATE OF THESE AMENDMENTS.

Original Proceeding – Florida Rules Regulating The Florida Bar

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Roland Sanchez-Medina, Jr., President, Rosalyn Sia Baker-Barnes,
President-elect, Joshua E. Doyle, Executive Director, Elizabeth
Clark Tarbert, Division Director, Lawyer Regulation, and Kelly N.
Smith, Senior Attorney, The Florida Bar, Tallahassee, Florida,

for Petitioner

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APPENDIX

RULE 4-7.19. EVALUATION OF ADVERTISEMENTS

(a)-(g) [No Change]

(h) Contents of Filing. A filing with The Florida Bar as
required or permitted by this rule must include:

(1)-(7) [No Change]

(8) a fee paid to The Florida Bar, in an amount of $150
for each advertisement timely filed as provided in this rule, or $250
for each advertisement not timely filed, which set by the bar’s
executive director as approved by the Board of Governors. The
Florida Bar will provide the Florida Supreme Court with 30 days’
notice prior to the effectiveness of any increase in the amount of a
fee or the imposition of any new fee. These fees will be used to offset
the cost of evaluation and review of advertisements submitted
under these rules and the cost of enforcing these rules; and

(9) [No Change]

(i)-(j) [No Change]

Comment
[No Change]

RULE 4-7.20. EXEMPTIONS FROM THE FILING AND REVIEW
REQUIREMENT

The following are exempt from the filing requirements of rule
4-7.19:

(a)-(e) [No Change]

(f) professional announcement cards stating new or changed
associations, new offices, and similar changes relating to a lawyer

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or law firm, and that are mailed only to other lawyers, relatives,
close personal friends, and existing or former clients; and

(g) information contained on the lawyer’s Internet website(s);
and

(h) advertisements and other communications regarding
legal services made by or on behalf of a legal aid organization,
which is a not-for-profit business entity as defined elsewhere in
these rules.

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