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Illuminated advertisements only with strict restraint

VVGE 1971/75 Nr. 48Other CourtJun 22, 1971Confirmed

Open source

Extracted by Omnilex

Omnilex summary

The Regierungsrat examined illuminated advertising under Art. 2 of the cantonal heritage protection ordinance. It held that advertising boards, inscriptions, and light advertisements are to be refused if they disfigure or impair local or landscape images. The heritage commission's position that approval should be granted only with extreme restraint was accepted; illuminated advertising should generally be limited to the object itself, while business-unrelated advertising is to be rejected.

Omnilex headnote

Art. 2 Heimatschutzverordnung; illuminated advertising signs may be prohibited where they disfigure or impair the appearance of local or landscape images. In applying the ordinance, the competent authorities must exercise extreme restraint; light advertisements are in principle admissible only when attached to the object itself, whereas object-unrelated advertising is to be refused (consid. 1). The decisive criterion is the visual impact on the protected townscape or landscape, not merely the commercial interest of the advertiser.

Full text

Entscheidpublikation VVGE 1971/75 Nr. 48, S. 50:

Art. 2 der Heimatschutzverordnung.

Anbringen von Leuchtreklamen.

Entscheid des Regierungsrates vom 22. Juni 1971 (Nr. 279).

Wie Art. 2 der Verordnung über Natur- und Heimatschutz und die Erhaltung von Altertümern und Kunstdenkmälern (Heimatschutzverordnung) vom 8. November 1932 zu entnehmen ist, sind Reklametafeln, Aufschriften, Lichtreklamen usw. dann zu untersagen, wenn dadurch Orts- und Landschaftsbilder verunstaltet oder in ihrer Erscheinung beeinträchtigt würden. Die kantonale Natur- und Heimatschutzkommission selber hat sich anlässlich ihrer Sitzung vom 28. Mai 1971 bezüglich Leuchtreklamen dahin ausgesprochen, dass für deren Bewilligung äusserste Zurückhaltung anzuwenden sei. Die Leuchtreklamen sollten nur am Objekt selber angebracht werden. Geschäftsfremde Reklamen seien abzulehnen.

Dem von der kantonalen Natur- und Heimatschutzkommission vertretenen Standpunkt kann von der Beschwerdeinstanz grundsätzlich beigepflichtet werden.

Keywords

heritage protectionadvertising signstownscapelandscape protectionilluminated advertisingvisual impact

Extracted by Omnilex

Key legal questions extracted by Omnilex

Key legal question

Whether illuminated advertisements may be authorized under Art. 2 of the heritage protection ordinance.

Extracted holding

Advertising boards, inscriptions, and illuminated signs must be prohibited when they would disfigure or impair the appearance of streetscapes and landscapes; illuminated signs should only be placed on the premises itself and business-unrelated advertising should be rejected.

Extracted reasoning

Art. 2 of the ordinance allows prohibition where external appearance of local and landscape images would be disturbed. The cantonal heritage commission had already advocated extreme restraint for illuminated advertising, and that view was endorsed by the reviewing authority.

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