Art. 14

(Art. 9 para. 1 RTVA)

1. If the viewer has the possibility of switching from the programme to an interactive advertising environment by activating an on-screen button, the following conditions must be met:
   1. after activation, the viewer must be informed that he or she is leaving the television programme and entering a commercial environment;
   2. after the information according to letter a, the viewer must confirm entry into the commercial environment;
   3. the screen immediately following the confirmation must not contain advertising for products or services for which advertising is banned in accordance with Article 10 paragraphs 1 and 2 RTVA.
2. If the button which leads to the interactive advertising environment is inserted into the editorial part of the programme, the provisions of Article 13 apply to the inserted button.