Art. 11

(Art. 10 para. 3 and Art. 2 let. k and o RTVA)

1. The following do not qualify as advertising:
   1. references to the programme service in which they are broadcast;
   2. ¹ references to programmes in other programme services by the same undertaking with no advertising character;
   3. references to ancillary products broadcast free of charge which are directly related in terms of content to the programme service in which they are broadcast;
   4. brief appeals for donations to non-profit organisations where any payment or similar consideration given to the broadcaster covers no more than the production costs.
2. Surreptitious advertising is the representation, of an advertising nature, of goods, services or ideas in editorial programmes, in particular if it is done in return for payment.
3. The coproduction of a programme by natural or legal persons who are engaged in the radio or television sector or in the production of audio-visual works is not considered to be sponsorship of a programme.