Standard Paints Inc v. Restorative Industries LLC et al

United States District Court
NORTHERN DISTRICT OF TEXAS
DALLAS DIVISION
STANDARD PAINTS, INC.
v.
RESTORATIVE INDUSTRIES, LLC,
STAIN AND SEAL SUPPLY,
GOPHER WOOD, STAIN AND SEAL
EXPERTS, EXPERT PROFESSIONAL
WOOD CARE, and CALEB ROTH
CIVIL ACTION NO. 3:25-CV-1632-S
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MEMORANDUM OPINION AND ORDER
This Memorandum Opinion and Order addresses Defendant Caleb Roth’s Motion to
Dismiss Plaintiff's Complaint, or Alternatively, to Transfer Venue (“Roth Motion”) [ECF No. i1]
and Defendant Restorative Industries, LLC’s Motion to Dismiss Plaintiff's Complaint, or
Alternatively, to Transfer Venue (“Restorative Industries Motion”) [ECF No. 15] (collectively,
“Motions”), The Court has reviewed the Motions, Roth’s Memorandum of Law in Support of the
Roth Motion (“Roth Brief’) [ECF No. 12], Restorative Industries’ Memorandum of Law in
Support of the Restorative Industries Motion (“Restorative Industries Brief”) [ECF No. 16],
Plaintiff Standard Paints, Inc.’s Consolidated Response to the Motions (“Response”) [ECF
No. 25], Roth’s Reply Memorandum of Law in Support of the Roth Motion [ECF No. 33],
Restorative Industries’ Reply Memorandum of Law in Support of the Restorative Industries
Motion (“Restorative Industries Reply”) [ECF No. 35], and the applicable law. For the following
reasons, the Court GRANTS the Motions to the extent that the Court transfers this case to the
United States District Court for the Middle District of Tennessee.
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I. BACKGROUND
This case arises out of Defendants”! advertisements regarding their wood staining products.
Plaintiff Standard Paints, Inc., is a “Texas-based manufacturer of wood staining products and
industrial coatings.” Compl. [ECF No. i] 1. Defendant Restorative Industries, LLC,
manufactures competing wood staining products, including its “EXPERT Products” branded
stains, and is headquartered in Alexandria, Tennessee. /d. ] 1, 9; Roth Br. 4-5. Defendant Caleb
Roth serves as the Chief Executive Officer of Restorative Industries and is a resident of, and works
at Restorative Industries’ headquarters in, Tennessee, Compl. ] 11, 30; Roth Br. 5.
Plaintiff and Restorative Industries advertise and sell their products nationwide. Compl.
Gf] 22-24, 28. Defendants allegedly have produced advertisements and social media posts
“imply[ing] that because [Defendants’ products] are low in volatile organic compounds (“VOCs”),
they are safe for humans and animals and provide no chemical exposure to the users or the
environment.” Id. §31, 55, 61-62. Defendants’ advertisements also favorably compare their
products to Plaintiff's by highlighting the health risks associated with using Plaintiff's products
and downplaying the risks associated with Defendants’ products. Id. (77-81.
Plaintiff claims that Defendants’ advertising tactics amount to “greenwashing,” or
deceiving consumers “into believing their products are safe for humans and good for the
environment . . . to gain increased market share from environmentally conscious consumers.” Jd.
4/40. Defendants’ greenwashing, according to Plaintiff, violates advertising guidance promulgated
by the Federal Trade Commission and is directly contradicted by Defendants’ own safety
disclosures, which list the health risks associated with Defendants’ products. fd. Jj 41-42, 48.
' Stain and Seal Supply, Gopher Wood, Stain and Seal Experts, and Expert Professional Wood Care are
assumed names under which Defendant Restorative Industries, LLC, transacts business and are not separate
judicial persons. See Pl.’s Notice Regarding Status of Certain Named Entities [ECF No. 30]; Roth Br. 4-5.
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Further, Plaintiff claims that Defendants’ advertisements and safety disclosures omit critical
information about the chemical composition of Defendants’ products. Jd. [| 52-54.
Restorative Industries “operates and manages all aspects of its EXPERT Products business
line . . . including the manufacture, distribution, and sale of EXPERT Products,” from within
Tennessee. Roth Br, 5-6. Further, “[Restorative Industries’] marketing and advertising . . . is also
managed from its headquarters in Tennessee.” Jd. at 6.
Plaintiff sued, asserting claims of false advertising under the Lanham Act, 15 U.S.C.
§ 1125(a), id. {{] 85-89, Texas common law unfair competition based on false advertising,” id.
J 90-94, and Texas common law business disparagement, id. {J 95-98. Defendants move to
dismiss on various grounds or, in the alternative, to transfer venue under 28 U.S.C. § 1404(a) to
the United States District Court for the Middle District of Tennessee. Roth Mot. 1; Restorative
Industries Mot. 1.
Il. LEGAL STANDARD
28 U.S.C. § 1404(a) allows a court to transfer venue to any other district or division where
the suit might have been brought, even if venue is proper in the transferor court. “A party seeking
a transfer under Section 1404(a) must show good cause by clearly demonstrating that a transfer is
for the convenience of parties and witnesses, in the interest of justice.” Def Distributed v. Bruck,
30 F.4th 414, 433 (Sth Cir. 2022) (cleaned up). District courts enjoy “broad discretion in deciding
whether to order a transfer.” In re Volkswagen of Am., Inc., 545 F.3d 304, 311 (Sth Cir. 2008)
(quoting Balawajder v. Scott, 160 F.3d 1066, 1067 (Sth Cir. 1998)).
2 In its Response, Plaintiff clarifies that its Texas common law unfair competition based on false advertising
claim is “predicated on the Lanham Act claim.” Resp. 13 n.7.
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WI. ANALYSIS
Defendants ask the Court to dismiss Plaintiff's suit or, in the alternative, to transfer this
case to the United States District Court for the Middle District of Tennessee.> Because the Court
concludes that transfer would serve the convenience of parties and witnesses and the interests of
justice, the Court determines that this case should be transferred to the Middle District of
Tennessee.
The Court first considers “whether the case ‘might have been brought’ in the destination
venue.” In re Planned Parenthood Fed'n of Am., Inc., 52 F 4th 625, 630 (Sth Cir. 2022) (quoting
28 U.S.C. § 1404(a)). The parties agree that this case could have been brought in the Middle
District of Tennessee. Roth Br. 20; Resp. 14. As such, the Court moves to the second step of the
discretionary venue transfer analysis and considers the private and public interest factors. In re
Volkswagen AG, 371 F.3d 201, 203 (Sth Cir. 2004) (citation omitted). The private interest factors
are: (1) the relative ease of access to sources of proof; (2) the availability of compulsory process
to secure witnesses’ attendance; (3) the cost of attendance for willing witnesses; and (4) all other
practical problems. In re Clarke, 94 F.4th 502, 509 (Sth Cir, 2024) (citation omitted). “No factor
is of dispositive weight, and [the Fifth Circuit has] cautioned against a raw counting of the factors
that weighs each the same.” Jd. (cleaned up).
In evaluating the first factor, the Court considers “whether the proposed transferee venue
will allow more convenient access to the evidence.” Am. Leather Operations, LLC v. Ultra-Mek,
Inc., No. 3:13-CV-4496-N, 2014 WL 12584334, at *2 (N.D. Tex. Apr. 8, 2014) (citing In re
Volkswagen of Am., Inc., 545 F.3d at 316). Defendants’ books and business records are located in
the Middie District of Tennessee, Roth Br. 21, while Plaintiff's books and records are located in
3 Restorative Industries incorporated by reference all arguments made in the Roth Motion and Roth Brief.
Restorative Br. 11-12.
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the Northern District of Texas, Resp. 15. However, “[t]he location of evidence bears much more
strongly on the transfer analysis when . . . the evidence is physical in nature.” In re Planned
Parenthood, 52 F Ath at 630 (citation omitted). Restorative Industries manufactures its products
exclusively in Tennessee. App. in Supp. of Roth Mot. [ECF No. 13] Ex. 1 [ECF No. 13-1] 421.
Any physical evidence related to the manufacture, chemical composition, or quality of Defendants’
products is in Tennessee. Restorative Industries Reply 8. Because Plaintiff's claims are based on
allegations that Defendants’ advertisements “misrepresent[] the nature, characteristics, [or]
qualities of Defendants’ goods,” Compl. { 87 (emphasis added), this physical evidence is critical
to this case. As such important evidence in this case is located in the Middle District of Tennessee,
this factor weighs in favor of transfer.
The second factor, the availability of compulsory process, “favors transfer where non-party
witnesses . . . are outside [this Court’s] subpoena power [and] a proper venue that does enjoy
absolute subpoena power for both depositions and trial is available.” In re TikTok, Inc., 85 F.4th
352, 360 (Sth Cir. 2023) (internal quotation marks and citation omitted). However, this factor
“receives less weight when it has not been alleged or shown that any witness would be unwilling
to testify.” Jd. (citation omitted). Defendants have not identified any witness who is unwilling to
testify but point out that subpoenas issued by this Court to residents of Tennessee and neighboring
states would be subject to a motion to quash under Federal Rule of Civil Procedure 45. Roth Br. 22-
23. Similarly, non-party witnesses in Texas would be outside the subpoena power of the Middle
District of Tennessee. Therefore, this factor receives less weight and is neutral.
The third factor is the cost of attendance for willing witnesses. “When the distance between
an existing venue for trial... and a proposed venue under § 1404(a) is more than 100 miles, the
factor of inconvenience to the witnesses increases in direct relationship to the additional distance
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to be traveled.” In re TikTok, 85 F Ath at 361 (alteration in original) (citation omitted). Both
Plaintiff and Defendants identify third-party witnesses that would have to travel from Tennessee
to Texas or vice versa. As to party witnesses, Plaintiff identifies three corporate representatives
who reside in Texas. Resp. 17. And Defendants identify three employees—including Roth—as
potential witnesses and note that the vast majority of their employees, including those involved in
chemistry and marketing, are located in Tennessee. Restorative Industries Reply 9. This factor
weighs in favor of transfer.
The fourth factor “considers all other practical problems that make trial of a case easy,
expeditious and inexpensive.” Jn re TikTok, 85 F 4th at 362 (internal quotation marks and citation
omitted). The parties do not raise any such practical problems. This factor is neutral. Because two
factors support transfer and the other two are neutral, the Court concludes that the private interest
factors weigh in favor of transfer.
The public interest factors are: (1) the administrative difficulties flowing from court
congestion; (2) the local interest in having localized interests decided at home; (3) the familiarity
of the forum with the law that will govern the case; and (4) the avoidance of unnecessary problems
of conflict of laws. In re Volkswagen AG, 371 F.3d at 203 (citation omitted).
The first public factor, the administrative difficulties flowing from court congestion,
focuses on “docket efficiency, an issue [the Fifth Circuit has] recognized the district court is better
placed to evaluate.” In re TikTok, 85 F.4th at 363 (cleaned up). As of December 31, 2025, the
Northern District of Texas had 638 weighted filings per judgeship, while the Middle District of
Tennessee had 553. U.S. Dist. Crs. — NAT’L Jub. CASELOAD PROFILE (“Caseload Profile”) Gast
visited Feb. 12, 2026) www.uscourts.gov/sites/default/files/document/fems_na_
distprofile1231.2025.pdf. “By quantifying case complexity, weighted filing statistics give a more
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complete picture of docket congestion than simple caseload statistics can provide.” Radoszewski
v. Plastics Indus. Ass’n, No. 3:22-CV-1482-B, 2022 WL 17330464, at *6 (N.D. Tex. Nov. 29,
2022). Finally, the Middle District of Tennessee had no vacant judgeship months as of December
31, 2025, while the Northern District of Texas had 17. See Caseload Profile. While court
congestion statistics are not dispositive, the Court concludes that the Middle District of Tennessee
at this time may very well be able to resolve this case in a more expeditious manner. See In re
Clarke, 94 F 4th at 510. Therefore, this factor weighs in favor of transfer.
The second public factor, the local interest in having localized interests decided at home,
encompasses “the significant connections between a particular venue and the events that gave rise
to a suit.” Def Distributed, 30 F.4th at 435 (quoting In re Apple Inc., 979 F.3d 1332, 1345 (Fed
Cir. 2020)). While Plaintiff's residence is in Texas, the majority of the events that gave rise to the
suit occurred in the Middle District of Tennessee. Most significantly, Restorative Industries
manufactures its products and creates its advertising campaigns in Tennessee. Restorative
Industries Reply 10.
Plaintiff argues that Defendants “target[] Plaintiff and other Texas contractors, fence
companies, and consumers,” and that the Northern District of Texas has a strong local interest
because Plaintiff is located here. Resp. 18. But the Court “look[s] not to the parties’ significant
connection to each forum.” Jn re TikTok, 85 F.4th at 364 (citation omitted). Plaintiff sells and
advertises its products nationwide, Compl. {§ 21-24, as does Restorative Industries, Compl. | 28
(alleging that Restorative Industries “markets, distributes, and sells [its products] in interstate
commerce”). Therefore, Plaintiff suffers the effects of Defendants’ false advertising nationwide.
A “diffuse interest—that is, an interest that could apply to virtually any judicial district or
division .. . cannot affect the local-interest determination.” In re Clarke, 94 F 4th at 510 (internal
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quotation marks omitted), Because the impact of Defendants’ alleged false advertising and
business disparagement is felt nationwide, Compl. { 98, and because the majority of the events
that gave rise to this suit occurred in the Middle District of Tennessee, this factor weighs in favor
of transfer.
The third factor is the familiarity of the forum with the law that will govern the case. When
the predominant issue in the case arises under federal law, as it does in this case, this factor is
neutral. Odom v. Microsoft Corp., 596 F. Supp. 2d 995, 1004 (E.D. Tex. 2009) (citing, among
other sources, Action Indus., Inc. v. U.S. Fid. & Guar. Co., 358 F.3d 337, 340 (Sth Cir. 2004)).
Plaintiff asserts a federal Lanham Act claim and a Texas state law unfair competition claim based
on the Lanham Act claim. And though Plaintiff also asserts a Texas common law business
disparagement claim, “federal judges routinely apply the law of a State other than the State in
which they sit.” At. Marine Constr. Co. v. U.S. Dist. Ct. for the W. Dist. of Tex., 571 U.S. 49, 67
(2013). The law at issue here is not “exceptionally arcane.” /d. at 68. Therefore, this factor is
neutral.
The fourth factor is the avoidance of unnecessary problems of conflict of laws. This factor
is also neutral as neither party identified any such issues. Because the two non-neutral factors
support transferring this case, the Court concludes that the public interest factors weigh in favor of
transfer.
In sum, the private and public interest factors favor transfer. Because Defendants have
clearly demonstrated that a transfer is for the convenience of parties and witnesses and in the
interest of justice, the Court transfers this case to the United States District Court for the Middle
District of Tennessee.
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IV. CONCLUSION
For the foregoing reasons, the Court GRANTS Defendant Caleb Roth’s Motion to Dismiss
Plaintiff's Complaint, or Alternatively, to Transfer Venue [ECF No. 11] and Defendant
Restorative Industries, LLC’s Motion to Dismiss Plaintiff's Complaint, or Alternatively, to
Transfer Venue [ECF No. 15] only to the extent that the Court GRANTS Defendants’ alternative
requests to transfer this case. See Roth Mot. 1; Restorative Industries Mot. 1. It is ORDERED that
this case is TRANSFERRED to the United States District Court for the’ Middle District of
Tennessee. Because the Court exercises its discretion to transfer the case, the Court does not reach
the remaining arguments in the Motions.
SO ORDERED.
SIGNED February 20, 2026. Le bead
KAREN GREN SCHOLER
UNITED STATES DISTRICT JUDGE
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