r2 advisors, llc, as Plan Agent for the Red Eagle v. Equitable Oil Purchasing Company

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UNITED STATES BANKRUPTCY COURT
FOR THE DISTRICT OF WYOMING
In re: 	)
)
RED EAGLE OIL, INC. 	) 	Case No. 11-20857
EIN: 83-0293859, 	) 	Chapter 11
)
Debtor. 	)
)
)
r2 ADVISORS, LLC, 	)
as Plan Agent for the Red Eagle Oil, Inc. 	)
Bankruptcy Estate 	) 	Adv. No. 13-02024
)
Plaintiff, 	)
)
v. 	)
)
EQUITABLE OIL PURCHASING 	)
COMPANY, 	)
)
Defendant. 	)
OPINION
This matter came before the court for trial on February 10, 2016, on Plaintiff/Debtor, Red
Eagle Oil, Inc.’s complaint and the Defendant/Equitable Oil Purchasing Company’s answer and
affirmative defenses. At the conclusion of the trial, the court requested the parties file findings of
facts and conclusions of law. Having reviewed the record, testimony and exhibits, the court is
prepared to rule.
Plaintiff r2 Advisors, LLC is the Plan Agent appointed by Red Eagle’s confirmed Joint
Chapter 11 Plan of Liquidation.1 The court substituted r2 Advisors as Plaintiff after confirmation
of the Joint Plan.2
1 In re Red Eagle Oil, Inc., Case No. 11-20857 (D.E. 857 and 918, respectively).
2 Adversary Proceeding Case No. 13-02024 (D.E. 8).
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Jurisdiction
As stated in the stipulated uncontroverted facts, this court has jurisdiction under 28
U.S.C. §§ 157(b) and 1334. Venue is proper under 28 U.S.C. § 1409. This is a core proceeding
under 28 U.S.C. § 157(b)(2)(A), (B), (H) and (O). This adversary proceeding is brought under 11
U.S.C. §§ 548, 550 and 502(d).3
Issues
Plaintiff claims Red Eagle’s transfer of its fuel supply rights to Equitable was a
fraudulent transfer, arguing that it transferred the rights without receiving equivalent value.
Plaintiff seeks to recover the value of the transfer for the benefit of the estate and its creditors
plus pre- and post-judgment interest. Plaintiff acknowledges that Equitable assumed certain Red
Eagle brand dollar repayment obligations, but disputes that this constitutes value under § 548.
Additionally, r2 Advisors seeks to disallow Equitable’s proof of claim for $156,011.13.4
Equitable asserts the following defenses: (1) Red Eagle did not have supply rights to
transfer as the supply rights were ExxonMobil’s property; and (2) if Red Eagle transferred any
interest, Equitable further asserts that it gave reasonably equivalent value by assuming the brand
dollar repayment obligations of One Stop Market, Lander, WY ($28,702.20), Rodeo West, Cody,
WY ($33.860.00) and Ron’s Exxon, Cody, WY ($20,142.00).5 Equitable argues that the
assumption of the aggregate value of the brand dollar payment obligations is reasonably
equivalent to the value of the transfer; and (3) Equitable argues that it is a subsequent transferee
because ExxonMobil consented to and approved the transfer of Red Eagle’s supply rights. As
3 Unless otherwise noted, all statutory references are to Title 11 of the United States Code.
4 In re Red Eagle Oil, Inc., Case Number 11-20857, Claim No. 23-1.
5 Red Eagle also had a BIP repayment obligation to ExxonMobil for the dealer location at the Fast Lane, Shoshoni,
WY for $53,041.50. No assumption document was executed as Equitable declined to assume Red Eagle’s
obligation. Subsequently, Exxon waived the payment obligation.
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Equitable is not the initial transferee, it argues r2 Advisors may not recover the value of the
transfer.
Findings of facts
The following are the uncontroverted facts as established by admissions in the pleadings
or by stipulation.6
1. 	This Court has subject matter and personal jurisdiction over all claims alleged in
the Complaint. Venue is proper and this matter is a core proceedings under 28 U.S.C. § 157. All
parties consent to final judgment entered by this Court.
2. 	On September 1, 2010, Debtor entered into a Branded Wholesaler PMPA
Franchise Agreement with ExxonMobil (the “Red Eagle PMPA Agreement”). The Red Eagle
PMPA Agreement was not the first PMPA Agreement between the parties; it was a renewal of a
five-year term for 2010-2015.
3. 	Prior to the petition date, Debtor entered into three ExxonMobil Distributor Brand
Incentive Program Agreements (“BIP Agreement”), as the Distributor of ExxonMobil-branded
fuel, for three dealer locations: One Stop Market (Lander, WY); Rodeo West (Cody, WY); and
Fast Lane (Shoshoni, WY).
4. 	Prior to the petition date, Debtor entered into ExxonMobil Branded Distributor
Loan Agreement, as the Distributor of ExxonMobil-branded fuel, for one dealer location: Ron’s
Exxon (Cody, WY).
5. 	Prior to the petition date, Debtor was the wholesale supplier of fuel for the
following four dealer locations: (1) Lander, WY (“One Stop Market”, Store #03340); (2) Cody,
WY (“Rodeo West”, Store #08973); (3) Cody, WY (“Ron’s Exxon”, Store #09098); (4)
Shoshoni, WY (“Fast Lane,” Store #81328) (collectively known as the Retail Stores).
6. 	Debtor purchased fuel from ExxonMobil, which it supplied on a wholesale basis
to the four dealer locations for several years. Debtor purchased the fuel from ExxonMobil at the
rack rate.
7. 	Debtor sold its fuel to the four dealer locations at the same price it purchased from
ExxonMobil, plus freight and costs, plus a price per gallon by agreement with each respective
dealer.
8. 	Debtor’s gross profit included the price per gallon collected from the dealers.
9. 	Debtor also had additional sources to purchase fuel for its business. In 1997,
6 Final Pretrial Order (D.E. 57).
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Debtor submitted a credit application to Equitable to establish an account to purchase fuel from
Equitable. On April 15 and 18, 2011, Debtor purchased five loads of fuel from Equitable on
credit at a cost of $147,728.04.
10. 	On or around May 2011, Debtor owed ExxonMobil approximately $1.5 million.
After May 11, 2011, the Debtor was required to prepay all fuel purchases from ExxonMobil.
11. 	On or before May 5, 2011, Debtor received an offer to purchase its assets from
IPC (USA), Inc. The proposed sale to IPC did not close.
12. 	On May 12, 2011, Debtor’s principal, Bryan Hinze, released all four dealer
locations from Debtor and authorized them to become Exxon Dealers under Equitable.
13. 	On May 18, 2011, Equitable filed a lawsuit against Debtor for failing to pay
$147,728.04 for the fuel Equitable supplied to the Debtor on April 15 and 18, 2011.
14. 	On May 19, 2011, Debtor, Equitable, and ExxonMobil executed an Assumption
of ExxonMobil Branded Distributor Brand Incentive Program (“BIP”) Agreement for the dealer
location in Lander, WY (“One Stop Market”, Store #03340).
15. 	On May 19, 2011, Debtor, Equitable, and ExxonMobil executed an Assumption
of ExxonMobil Branded Distributor BIP Agreement for the dealer location in Cody, WY
(“Rodeo West”, Store #08973).
16. 	On May 19, 2011, Debtor, Equitable, and ExxonMobil executed an Assumption
of ExxonMobil Branded Distributor Loan Agreement for the dealer location in Cody, WY
(“Ron’s Exxon”, Store #09098).
17. 	Through the assumption documents, Equitable agreed to assume Debtor’s
repayment obligations to ExxonMobil at three dealer locations, in the following amounts: (1)
$28,702.20 (One Stop Market, Lander, WY); (2) $33,860.00 (Rodeo West, Cody, WY); (3)
$20,142.00 (Ron’s Exxon, Cody, WY), and ExxonMobil released the Debtor from those
obligations.
18. 	The BIP and Loan Agreements included ExxonMobil financing for improvements
at each of the dealer locations, and repayment obligations owed by the Debtor to ExxonMobil
for the financing. In summary, provisions in the BIP or Loan Agreement between ExxonMobil
and Debtor govern the repayment obligations to ExxonMobil.
19. 	At the time Equitable assumed the BIP and Loan Agreements, ExxonMobil had
made all payments due under the respective agreement.
20. 	On May 18, 2011, One Stop Market (Lander, WY) executed a promissory note in
favor of Equitable for $28,702.20, related to the repayment obligation Equitable assumed from
Debtor for this dealer location.
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21. 	On May 18, 2011, Rodeo West (Cody, WY) executed a promissory note in favor
of Equitable for $33,860.00, related to the repayment obligation Equitable assumed from Debtor
for this dealer location.
22. 	On May 18, 2011, Ron’s Exxon (Cody, WY) executed a promissory note in favor
of Equitable for $20,142.00, related to the repayment obligation Equitable assumed from Debtor
for this dealer location.
23. 	Like Debtor, Equitable has its own Branded Wholesaler PMPA Franchise
Agreement with ExxonMobil (the “Equitable PMPA Agreement”) dated August 19, 2010.
24. 	Debtor did not assign the Red Eagle PMPA Agreement to Equitable.
25. 	On or about May 19, 2011, Equitable became the ExxonMobil-branded supplier
for the dealer location in Shoshoni, WY (Fast Lane, Store #81328).
26. 	On or about May 19, 2011, Debtor’s repayment obligation to ExxonMobil for the
Fast Lane dealer location was $53,041.50.
27. 	No assumption document was executed by Debtor, Equitable, and ExxonMobil
for the dealer location in Shoshoni, WY. Fast Lane declined to execute a promissory note in
favor of Equitable for any repayment obligation, and Equitable declined to assume Debtor’s
repayment obligation to ExxonMobil.
28. 	In e-mails between ExxonMobil employees dated May 19, 2011, Beau Powers
requested that ExxonMobil write-down the estimated repayment obligation for the dealer
location in Shoshoni, WY. Mr. Powers’ request was approved.
29. 	Debtor authorized the release of the four dealer locations from Debtor and
authorized them to become Exxon Dealers under Equitable less than two years before Debtor
filed its bankruptcy petition.
30. 	Equitable does not contend that Debtor was solvent at the time it authorized the
release of the four dealer locations from Debtor and authorized them to become Exxon Dealers
under Equitable.
31. 	Equitable was the initial transferee of the ExxonMobil Branded Distributor
Brand Incentive Program Agreement for the dealer location in Lander, WY (“One Stop Market,”
Store #03340).
32. 	Equitable was the initial transferee of the Branded Distributor Brand Incentive
Program Agreement for the dealer location in Cody, WY (“Rodeo West,” Store #08973).
33. 	Equitable was the initial transferee of the Branded Distributor Loan Agreement
for the dealer location in Cody, WY (“Ron’s Exxon,” Store #09098).
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34. 	Equitable did not remit any funds to Debtor at the time it release the four dealer
locations from Debtor and authorized them to become Exxon Dealers under Equitable.
35. 	Equitable has not released or waived Debtor’s $147,728.04 debt.
36. 	On June 10, 2011, ExxonMobil notified Debtor that ExxonMobil was entitled to
repayment for $53,041.50, the amount owing under the Shoshoni, WY (Fast Lane, Store
#81328) BIP, but ExxonMobil waived its right to seek repayment from Debtor.
37. 	On August 1, 2011,7 Debtor filed its voluntary petition for relief under chapter 11
of title 11 of the United States Code.
38. 	On October 3, 2011, Debtor requested approval to employ Matrix Private
Equities, Inc. to evaluate, market, and assist in the sale of Debtor’s assets. On January 11, 2012,
the court approved the employment of Matrix Private Equities, Inc.
39. 	On November 3, 2011, Equitable filed proof of claim no. 23-1 in Debtor’s
bankruptcy case, asserting an unsecured claim for $156,011.13.
40. 	On December 27, 2011, Debtor requested approval to employ r2 Advisors, LLC
as Debtor’s financial advisor. On January 11, 2012, the court approved the employment of r2
Advisors, LLC.
41. 	On June 8, 2012, Debtor moved the court for approval of its sale of real and
personal property for $9,450,000 to Brad Hall & Assoc., Inc. The court approved the proposed
sale on September 12, 2012.
42. 	On July 31, 2012, Debtor moved the court for approval to assume and assign the
Red Eagle PMPA Agreement and certain ExxonMobil Distributor Brand Incentive Program
Agreements to Brad Hall & Assoc., Inc. The court approved the assumption and assignment on
September 12, 2012.
43. 	Debtor’s sale of assets to Brad Hall & Assoc., Inc. closed on or about December
13, 2012. Debtor’s principal, Bryan Hinze, became an employee of Brad Hall & Assoc., Inc.
44. 	On July 31, 2013, Debtor timely filed its complaint against Equitable in which it
alleged that Debtor’s transfers of its rights and interests in the BIP and Loan Agreements
constituted fraudulent transfers, and commenced this adversary proceeding.
45. 	Plaintiff r2 Advisors is the Plan Agent appointed by the Joint Chapter 11 Plan of
Liquidation Proposed by Debtor and the Official Committee of Unsecured Creditors, dated May
3, 2013 (the “Plan”). The court confirmed the Plan on October 10, 2013.
46. 	On November 11, 2013, Plaintiff properly substituted for Debtor as the party in-
interest pursuant to paragraph 14 of the Confirmation Order.
7 The stipulations indicate, in error, that Red Eagle filed its bankruptcy on August 31, 2011.
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47. 	Equitable has not returned any property, or the value of property, that Plaintiff
seeks to recover in this adversary proceeding.
The testimony and evidence established the following facts. Red Eagle operated
convenience stores throughout Wyoming and Montana. It operated as a wholesale distributor to
the four Retail Stores and others, some of which Red Eagle owned and operated. Brian Hinze,
acting as Red Eagle’s vice president, testified that Red Eagle entered into the Red Eagle PMPA
with ExxonMobil, the latest executed in 2010.
The PMPA Agreement is the agreement between ExxonMobil and the wholesale
distributor, Red Eagle, for a five-year term that may be renewed. The PMPA established a
“franchise relationship” between ExxonMobil and Red Eagle. It gave Red Eagle the right to use
trade names, service marks, trademarks, logos, etc., in connection with the retail sale of
ExxonMobil branded motor gasolines and diesel fuels at ExxonMobil-branded retail outlets
operated by Red Eagle and approved independent dealers and sub-distributor retail outlets.8
The Red Eagle PMPA Agreement expressly states:
Branded Wholesaler may use or operate at an Operated Exxon-Branded Outlet, or
grant and allow use of operation at a Franchised Exxon-Branded Outlet of any
motor fuels business or Related Businesses . . ., only if:
(i) ExxonMobil has expressly approved the Exxon branding of that retail outlet
and the operation of the motor fuels business and/or Related Business at that
retail outlet; and
(ii) 	ExxonMobil has not:
(A) 	Debranded that outlet; or
(B) 	Withdrawn ExxonMobil’s approval for the operation of the
Related Business(es) in question at that retail outlet.”9
. . .
In its sole discretion, ExxonMobil may approve or not approve the branding of
any outlet or the use or operation of any Businesses proposed by Brand
Wholesale. ExxonMobil is not obligated to furnish Branded Wholesale with a
8 Branded Wholesaler PMPA Franchise Agreement, Stipulated Exhibit 1, p. 1, ¶1.
9 Red Eagle PMPA Agreement at Stipulated Ex. 1, p. 2, ¶ (1)(e)(1).
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reason for withholding approval. ExxonMobil’s furnishings of a reason does not
in any way limit its right to withhold for any reason any approval of that or any
future branding proposal. Branded Wholesale shall comply, and cause its
Franchise Dealers to comply, with any requirement and conditions imposed by
ExxonMobil in giving its approval under this section.”10
Subsequent to Red Eagle entering into the Red Eagle PMPA agreement with
ExxonMobil, it entered into an Exxon Branded Distributor Loan Agreement or a Brand Incentive
Program BIP Agreement, (collectively known as BIP Agreements) with ExxonMobil for the
benefit of each of the four Retail Stores. Red Eagle was liable to ExxonMobil for each loan
amount for the terms of the loans.11
The BIP Agreement provided that ExxonMobil would loan Red Eagle funds to front the
four Retailer Stores for construction purposes in order to comply with the ExxonMobil retail
store requirements. As long as the Retail Store continued to actively market Exxon-branded fuel
and not cease operating as an ExxonMobil branded station, the BIP loan balance did not become
due during the term of the agreement and the loan balance decreased with time. ExxonMobil
considered the loan repaid at the end of the BIP term. No loan repayment was due between Red
Eagle and ExxonMobil unless the term of the BIP was prematurely terminated.
Upon becoming a branded wholesaler, Red Eagle had years of prosperity. Red Eagle
purchased fuel from ExxonMobil. Prior to 2005, as a wholesaler in good standing, Red Eagle
enjoyed a 1.25% “prompt pay discount” for timely made payments. As Red Eagle began to have
financial difficulties, ExxonMobil reduced the prompt pay discount in April 2011, to 1% and
required payment within seven days. During this time, due to unpaid debt, Red Eagle granted
10 Id. at p. 2, ¶ (1)(e)(2).
11 The terms of the BIP loan agreements between ExxonMobil and Red Eagle for the Retail Stores, One Stop
Market, Lander, WY, Rodeo West, Cody, WY, and Ron’s Exxon, Cody, WY, were for ten years. The term of the
BIP loan agreement for the benefit of Fast Lane, Shoshoni, Wyoming was for seven years.
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ExxonMobil a security interest in its rolling stock. 12 On May 11, 2011, ExxonMobil terminated
the discount rate and required Red Eagle to pay cash for fuel on delivery. ExxonMobil received
some payments during this time from all credit card payments for retail fuel purchases at the four
retail stations, but it did not receive full payment for the fuel Red Eagle purchased. After Red
Eagle filed for bankruptcy protection, ExxonMobil filed a claim for $1,744,549.13.13
Also during this time, Red Eagle and its affiliates were attempting to sell all of their
assets. There were two offers, but neither ended in the sale of the assets. During this financially
difficult time, Red Eagle purchased fuel from Equitable, “pulling” five loads causing a debt of
$147,728.04. Equitable began its collection action in the state district court on May 18, 2011.
At the time Red Eagle transferred the wholesale distributor rights to Equitable on May
12, 2011, the BIP loan agreements had the following balances:
Rodeo West 	$33,860.00
Ron’s Exxon 	20,142.00
One Stop 	28,702.00
Fast Lane 	53,041.50
Red Eagle sold ExxonMobil branded fuel to each Retail Store at rates individually
negotiated. The agreements between Red Eagle, as the wholesale distributor and Ron’s Exxon,
Rodeo West and One Stop Market as retailers, provided Red Eagle a $0.01 profit per gallon over
the rack-rate purchase price. The BIP agreement between Red Eagle and Fast Lane provided it a
$0.005 profit above the rack-rate.
Mr. Hinze contacted Equitable and informed it that he could not meet the needed fuel
demands of the Four Retail Stores. With the “blessing of ExxonMobil,” Paul Sivertson,
12 As stated earlier, Red Eagle had not paid ExxonMobil for its fuel purchases and granted ExxonMobil a security
interest in its rolling stock. Equitable alleged the transfer of Red Eagle’s rolling stock as collateral for the unpaid
debt was a preferential transfer. However, this matter was resolved as part of the sale of the Red Eagle assets to
Hall & Associates.
13 Claim No. 45-1.
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Equitable Oil’s manager, stated, Equitable began supplying the Retails Stores on May 13, 2011.
Mr. Sivertson testified that he would not have supplied a branded station, such as the Retail
Stores, without ExxonMobil’s consent to avoid violating his own PMPA Agreement with
ExxonMobil. Mr. Sivertson testified that the PMPA is the “bible” according to ExxonMobil.
Three days after Equitable began supplying the Retail Stores, Mr. Sivertson, and
ExxonMobil met to discuss the BIP Agreements between Red Eagle and ExxonMobil
assignments. ExxonMobil required Equitable to assume the BIP loan agreement liability for each
Retail Store; provide a letter of credit; provide collateral for a $500,000.00 line of credit; and
verify volume allocations to ensure Equitable could supply the necessary amounts. Equitable
assumed the BIP Agreements and required the Retail Stores to execute a promissory note in
favor of Equitable for the BIP balances. Again, this did not include the Fast Lane Store, as it
refused to execute a promissory note in favor of Equitable for its outstanding BIP obligation to
Red Eagle. At the time of the transfers, ExxonMobil and Equitable had in place their own PMPA
Agreement, modified in May 2011, as to volume, and providing Equitable a one-percent (1%)
prompt payment discount. Mr. Sivertson stated that Equitable, having the systems and process in
place agreed to supply fuel to the Retail Stores as it “fit into its business model.” After the
transfers, Equitable received $.005 profit per gallon over the rack-rate from all four Retail
Stores. As of the date of the hearing, all of the BIP agreements’ terms had terminated.
Kevin Bowen, an Equitable employee for 11 years, is employed in sales and branded
dealer operations. Mr. Bowen testified that if the Retail Stores had not agreed to sign the
promissory notes, it would not have assumed the fuel-supply rights. He also testified that he had
never seen ExxonMobil change wholesale distributors of its own accord.
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Mr. Hinze admitted he did not request forgiveness of Equitable’s claim against Red Eagle
or other consideration for the transfers. He testified that he did not want to hurt the Retail Stores
during the beginning of their busy tourism season and made the necessary arrangements to get
the retailers fuel. In his words, “it was a rough week” and the transfers “happened quickly.”
On May 19, 2011, Equitable assumed Red Eagle’s liability for the BIP agreements with
ExxonMobil for three Retail Stores: Rodeo West, Ron’s Exxon, and One Stop. Equitable
assumed all of Red Eagle’s “rights and obligations.” In turn, ExxonMobil released Red Eagle
from all BIP Agreement obligations. Equitable, to protect itself from liability, required each
Retail Store to execute a promissory note for the assumed loan balances. Fast Lane refused to
execute a promissory note for Equitable’s benefit and was temporarily de-branded. However,
ExxonMobil waived the loan balance, and Equitable supplied Fast Lane branded fuel through an
executed BIP agreement.
On August 1, 2011, Red Eagle filed its bankruptcy petition.14 After Red Eagle filed for
bankruptcy protection, Equitable filed a claim for $156,011.13. After confirmation of the Joint
Reorganization Plan, Red Eagle sold its assets to Brad Hall & Assoc., Inc., including nine retail
stores, a bulk plant, and rolling stock, for the purchase price of $9,450,000.00. The sale included
the assignment of the remaining PMPA agreements. Thomas Kim, managing director for r2
Advisors, testified that ExxonMobil was involved in the sale negotiations, as Red Eagle’s PMPA
was a valuable asset.15 The court entered an Order Approving the Assumption and Assignment
14 Red Eagle’s shareholders, Dale Hinze, Judith Hinze, Bryan Hinze, Brad Hinze and Scott Hinze shared ownership
in (1) Red Eagle, LLC, a Wyoming limited liability company, (2) Q&H, Inc., a Wyoming corporation, (3) WY-
Mont Investments, LLC, a Wyoming limited liability company, (4) DMV, Inc., a Wyoming corporation and (4)
Red Eagle Gaming, LLC, a Wyoming limited liability company. See In re Red Eagle Oil. Inc., Case No. 11-
20857, D.E. 630, ¶ 4.
15 Thomas Kim, as an employee of r2, the plan administrator for the Bankruptcy Estate of Red Eagle Oil, Inc.,
participated in the sale of Red Eagle’s assets to Brad Hall & Associates. Red Eagle filed a Motion for Entry of an
Order Approving the Assumption and Assignment of Executory Contracts and Providing Cure Amount on July
31, 2012. Through negotiations with objecting parties, Debtor provided a settlement that allowed the Purchaser,
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of Executory Contract and Providing Cure Amount,16 which allowed Hall & Associates to
assume the Red Eagle PMPA and other BIP agreements (ExxonMobil Contracts).
To determine a value for Red Eagle’s transfers of the fuel-supply right to Equitable, r2
Advisors retained Josh Harrison of Harrison Advisory as an expert for business valuations. Mr.
Harrison, using the income approach valued the transfer of Red Eagle’s fuel supply rights at
$170,631.00 to $260,725.00. Below is a breakdown of Mr. Harrison’s valuation:
Present Value Income 	Residual 	Total
Rodeo West 	$ 35,969.00 	$ 15,466.00 	$ 51,435.00
Ron’s Exxon 	22,835.00 	15,045.00 	37,880.00
One Stop 	98,823.00 	30,421.00 	129,244.00
Fast Lane 	13,004.00 	29,162.00 	42,166.00
$170,361.00 	$ 90,094.00 	$ 260,725.00
Mr. Harrison testified he “backed-in” to the rack-rate costs by deducting taxes and freight
costs instead of using Red Eagle’s invoices to determine the actual rack-rates. In completing his
analysis, Mr. Harrison testified he amended and recalculated the prompt payment discount from
1.25% to 1.0% and corrected an error, which reduced the fuel volume sold in 2011 to reflect the
May 19, 2011, transfers. Mr. Harrison testified he based the tax rates, freight cost per gallon and
historical information primarily upon the information Mr. Hinze provided.
Equitable objected to Mr. Harrison’s use of the one percent (1%) prompt payment
discount as ExxonMobil terminated the discount due to Red Eagle’s payment defaults. Equitable
also objected that Mr. Harrison did not disclose his fuel-volume adjustment for 2011 (891,000
gallons) on his amended Exhibit 38-A. During cross-examination, Mr. Harrison admitted he had
not reviewed the “dealer agreements,” or the Red Eagle PMPA Agreement, and had not based
his value on the BIP agreements. Equitable argues the court should disregard his expert
Hall & Assoc., Inc. to assume the Red Eagle PMPA Agreement as part of the Order Authorizing and Approving
the Sale of Substantially All of Debtor’s Assets Free and Clear of Liens, Claims and Interests.
16 D.E. 770.
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testimony as he assumed there were “dealer agreements” when Red Eagle did not have contracts
that obligated the Retail Dealers to purchase fuel from Red Eagle in any amount or for a specific
term. Equitable challenges Mr. Harrison’s reliance upon Mr. Hinze’s disclosures instead of
making independent inquiries of fuel tax reports and freight invoices.
Additionally, Equitable argued that the court should disregard Mr. Harrison’s residual
value as speculative. Mr. Harrison explained that his residual value assumes the four Retail
Stores would continue to purchase ExxonMobil branded fuel from Equitable at the same margin
for an additional ten years after the current BIP and Loan Agreement obligation terminated.
However, Mr. Sivertson testified it receives .05 cents over rack rate from the sale of ExxonMobil
branded fuel to the Retail Stores after Equitable became their fuel supplier. This is .05 cents less
than the agreements Red Eagle had with the three Retail Stores. Mr. Bailey and Mr. Powers each
testified that a retail station changes wholesale suppliers if rates and terms are more beneficial to
the retailer. Equitable risked losing the Retail Stores if it was not competitive.
Discussion
1) 	Fraudulent transfer
The Bankruptcy Code provides, as relevant:
The trustee may avoid any transfer … of an interest of the debtor in property, or
any obligation … incurred by the debtor, that was made or incurred on or within
2 years before the date of the filing of the petition, if the debtor voluntarily or
involuntarily--
···
(B)(i) received less than a reasonably equivalent value in exchange for such
transfer or obligation; and
(ii)(I) was insolvent on the date that such transfer was made or such
obligation was incurred, or became insolvent as a result of such transfer
or obligation.17
17 § 548(a)(1).
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The Bankruptcy Code’s fraudulent transfer statute means to protect creditors from
transactions that are designed to, or have the effect, of unfairly draining the assets available to
satisfy creditor claims or dilute legitimate creditor claims. 18 There are two types of fraudulent
transfers: (1) those made with actual intent to hinder, delay, or defraud (actual fraud); and (2)
those made under circumstances that constitute constructive fraud. In this case, r2 Advisors
presented a constructive fraud case.
The parties stipulated that the transfers occurred within two years of Red Eagle’s
bankruptcy filing and that Red Eagle was insolvent at the time of the transfers. The two
remaining factors to consider are: (1) whether Red Eagle had a property interest in the fuel
supply rights transferred to Equitable; and (2) whether Red Eagle received less than a reasonably
equivalent value in exchange for the transfers to provide fuel to the four Retail Stores.
A. Debtor’s interest in the property
The phrase “interest of the debtor in the property,” in the bankruptcy fraudulent transfer
statute, refers to property that would have been part of the bankruptcy estate had it not been
transferred prior to commencement of bankruptcy case.19 Section 541(a)(1) provides that estate
property includes “all legal or equitable interests of the debtor in property as of the
commencement of the case” wherever located and by whomever held. The scope of the estate’s
property interests is quite broad, and “includes any contract rights that a debtor possesses at the
time of the bankruptcy filing.”20 Contractual rights fall within the reach of § 541(a).21
Prior to filing for bankruptcy protection, Red Eagle attempted to sell the fuel-supply
rights of the four Retail Stores to IPC. ExxonMobil knew of the sale and that Red Eagle intended
18 In re Brooke Corporation, et al., 541 B.R. 492, 507 (Bankr. D. Kan. 2015).
19 In re Vaughan Co. Realtors, 500 B.R. 778, 794-95 (Bankr. D.N.M. 2013).
20 In re Res. Tech. Corp., 254 B.R. 215, 220 (Bankr. N.D. Ill. 2000).
21 Chartschlaa v. Nationwide Mut. Ins. Co., 538 F.3d 116, 122 (2d Cir. 2008).
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to transfer the fuel-supply rights as part of that sale. The sale failed to materialize. Ultimately,
and as a part of the bankruptcy case, Red Eagle sold all its assets to Hall & Associates. The
transaction included the assumption of the Red Eagle PMPA and the sale of the balance of Red
Eagle’s fuel-supply rights. The inclusion of the fuel-supply rights in the sale agreements
evidences Red Eagle’s property interest in the fuel supply rights. These rights would have been
assets in Red Eagle’s bankruptcy case, had the transfers to Equitable not occurred.
Additionally, r2 Advisors alleges that Red Eagle had interest in the rights to supply the
Retail Stores with fuel based on an implied-in-fact contract under Wyoming law. Under
Wyoming law, an implied-in-fact contract arises from a “mutual agreement and intent to
promise, which is found in the acts or conduct of the party sought to be bound.” 22 The parties
conduct creates an implied-in-fact contract.23 The conduct from which the inferences are drawn
“must be sufficient to support the conclusion that the parties expressed a mutual manifestation of
an intent to enter into an agreement.” 24
Red Eagle’s longstanding history of exclusively providing fuel to the Retail Stores
supports a finding of an implied contract. It is also supported by ExxonMobil’s inability to
arbitrarily obtain or release retail stores. Instead, it must work with Red Eagle, its branded
wholesale distributor. Also, ExxonMobil did not receive direct payments from the Retail Stores
for fuel purchases at the pump, except through credit card transactions. Red Eagle paid for the
fuel. The conduct between Red Eagle and ExxonMobil establishes an implied-in-fact contract.
The court finds that Red Eagle had a property interest in the fuel-supply rights that it
transferred. The PMPA, BIP agreements and an implied-in-fact contract support this conclusion.
22 Carter v. Pathfinder Energy Servs., Inc., 662 F.3d 1134, 1151 (10th Cir. 2011) (citing Trabing v. Kinko’s, Inc., 57
P.3d 1248, 1252 (Wyo. 2002)).
23 Birt v. Wells Fargo Home Mortg., Inc., 75 P.3d 640, 649 (Wyo. 2003).
24 Birt, 75 P.3d at 649 (citing Shaw v. Smith, 964 P.2d 428, 435–36 (Wyo. 1998)).
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B. Reasonably equivalent value
The primary factor for the court to address in this adversary proceeding is r2 Advisors’
allegation that Red Eagle did not receive reasonably equivalent value in exchange for the transfer
based upon a constructive fraud theory. The party seeking to avoid a constructively fraudulent
transfer bears the burden of proving, that the transferor did not receive reasonably equivalent
value.25 The proponent must prove the elements by a preponderance of the evidence.26
Whether a transfer is for reasonably equivalent value is principally a question of fact, and
is determined as of the date of the transfer.27 Satisfaction of a present or antecedent debt
constitutes value.28 However, courts do not use subsequent events as a measure of reasonably
equivalent value.29 A determination of reasonably equivalent value requires a court to consider
whether the “transferor’s unsecured creditors were better off before or after the transfer” by
calculating the net value received from a transaction including any benefit the transferor
receives.30 “An examination into reasonably equivalent value includes three inquiries: (1)
whether value was given; (2) if given, whether it was given in exchange for the transfer; and (3)
whether that transferred was reasonably equivalent to that received.”31
a. 	Was value given?
Value is a critical concept for § 548. Value means “property, or satisfaction or securing
of a present or antecedent debt of the debtor.”32 Equitable argues that Red Eagle received value
25 In re Expert South Tulsa, LLC, et al. v. Cornerstone Creek Partners, LLC, (In re Expert South Tulsa, LLC), 534
B.R. 400, 413 (B.A.P. 10th Cir. 2015), aff’d in In re Expert S. Tulsa, LLC, 842 F.3d 1293 (10th Cir. 2016).
26 In re Brooke Corp., 541 B.R. at 508.
27 In re Adam Aircraft Indus., Inc., 510 B.R. 342, 354 (B.A.P. 10th Cir. 2014), aff'd, 805 F.3d 888 (10th Cir. 2015).
28 See 11 U.S.C. § 548(d)(2)(A); In re Expert S. Tulsa, LLC, 842 F.3d at 1297; In re Villamont-Oxford Associates
Ltd. Partnership, 236 B.R. 467, 481 (Bankr. M.D. Fla. 1999).
29 In re Brooke Corp., 541 B.R. at 510-11.
30 Id. In re Expert S. Tulsa, LLC, 534 B.R. at 413.
31 In re Brooke Corp., 541 B.R. at 510 (citing LTF Real Estate Co., Inc. v. Expert South Tulsa, LLC (In re Expert
South Tulsa, LLC), 522 B.R. 634, 652 (B.A.P. 10th Cir. 2014).
32 § 548(d)(2)(A).
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from Equitable’s assumption of Red Eagle’s liability to ExxonMobil for the balance of the BIP
Agreements with the Four Retailers for $135,745.50. To the contrary, r2 Advisors asserts that
Red Eagle did not receive any value because ExxonMobil would forgive the BIP Agreement
liabilities as the terms expired, if there was no preceding termination or violation of the
Agreements. Equitable, having assumed Red Eagle’s risk of liability, did not have to pay any
amounts under the Agreements as they eventually expired; therefore, Red Eagle did not receive
value for the transfers.
Had Red Eagle not pursued a transfer of the BIP Agreements and its repayment
obligations to Equitable, Red Eagle would have been liable to ExxonMobil for amounts owed
under the four Retailer Stores’ BIP Agreements. ExxonMobil’s filed proof of claim asserting
$236,615.46 for other BIP Agreement loan debts not at issue in this adversary is evidence of
such. 33 Thus, ExxonMobil’s claim would have included the additional $135,745.50, but for the
transfers.34 The subsequent event, Equitable not having to pay back the BIP Loan amounts to
ExxonMobil does not change the fact that the assumptions relieved Red Eagle of liability at the
time of the transfers. Red Eagle received a direct benefit from the transfer of its BIP obligations.
This factor is satisfied.
b. 	Was the value given in exchange for the transfer?
The parties agreed that there was an exchange, which this court determined had value.
This factor is satisfied.
33 Claim No. 45, p. 2 and Ex. B (Under the BIP Agreements’ terms, if, inter alia, Debtor’s franchise relationship
with ExxonMobil is terminated or not renewed, Red Eagle was obligated to pay a compensatory dollar amount to
ExxonMobil for losses related to that termination or non-renewal, as outlined in the Reimbursement Schedules
attached to each of the BIP Agreements.). For clarity sake, the court does not use the amount of the claim to
determine the value of the four Retail Stores’ Agreements, as these are not included in ExxonMobil’s claim.
34 While Fast Lane refused to sign a promissory note in favor of Equitable, ExxonMobil waived the requirement
after the transfer occurred, so ExxonMobil could have included the Fast Lane Agreement loan amounts in its
claim had no transfer occurred.
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c. 	Was the value of the fuel-supply rights reasonably equivalent to what Red
Eagle received?
After determining whether a debtor received any value, courts then inquire whether that
value was reasonably equivalent to what the debtor transferred. 35 Factors that bankruptcy courts
consider when deciding whether a debtor received reasonably equivalent value for a challenged
transfer, within the meaning of constructive fraud in bankruptcy, include: (1) the good faith of
the parties; (2) disparity between the fair value of the transferred property and what the debtor
received; and (3) whether the transaction was an arm’s length.36 In the fraudulent transfer
context, the “totality of circumstances” test used to determine reasonably equivalent value is
fact-intensive and may include consideration of fair market value.37 Factors also include
considering the transaction’s arms-length nature, the economic circumstances and relationship of
the parties, the maturity, competitiveness and efficiency of the market, and industry standards.38
Plaintiff retained Josh Harrison to determine the value of the transferred fuel-supply
rights. Mr. Harrison, using the income approach, valued the transfers from $170,631.00 to
$260,725.00. The $170,361.00 represents the present value income with an additional
$90,094.00 residual value for a total value of $260,725.00. Equitable argues that Red Eagle gave
nothing of value, but in the alternative, Mr. Harrison overstates the value.
There are three general methods of fair market valuation – cost, income and market.39
Appraisal theory dictates that appraisers consider all methods of valuation. There is no
requirement to complete all methods when there is no or unreliable data. The appraiser must use
35 In re Brooke Corp., 541 B.R. at 510 (citing In re Expert S. Tulsa, LLC, 522 B.R. at 652).
36 In re Merrillville Surgery Ctr., LLC, No. 2:12-CV-253-TLS, 2013 WL 3338418, at *5 (N.D. Ind. July 2, 2013)
(citing In re Roti, 271 B.R. 281, 295 (Bankr. N.D. Ill. 2002)).
37 In re Commercial Fin. Servs., Inc., 350 B.R. 559, 576 (Bankr. N.D. Okla. 2005).
38 Id. at 577.
39 United States v. Certain Interests in Prop. Situate in Adams Cty., State of Colo. et al., 239 F.Supp. 822, 824 (D.
Colo. 1965).
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his professional judgment to determine the most appropriate methods based on the available
reliable data. Mr. Harrison, in evaluating the transferred fuel-supply rights, used the income
approach to arrive at value. This approach involves estimating anticipated gross income and
expenses from the property.40 He did not use the cost or market approaches because of the lack
of available reliable public information.
To determine the gross income, Mr. Harrison testified he “backed-in” to the rack rate
costs, by deducting taxes and freight costs and used Red Eagle’s prompt payment discount of
1.0%. Red Eagle argues it was error for him to consider the prompt payment discount as
ExxonMobil had revoked Red Eagle’s discount at the time of the transfer. It further argues that
including a residual value was incorrect because his conclusion of automatic renewal on the
same terms was contrary to industry standard.
(i) Use of prompt payment discount
“Fair market value is an objective test that relies on a hypothetical buyer and seller.”41
The buyer and seller are hypothetical persons, not specific individuals or entities, and the
individual characteristics of these hypothetical persons are not automatically the same as the
actual parties to the transaction.42 It is presumed that the hypothetical buyer and seller will
achieve the maximum economic advantage. 43
Because the value is viewed from the perspective of a hypothetical buyer, the prompt
payment discount personal to Red Eagle is not controlling. A prospective buyer would consider
the prompt payment discount potential in determining an amount to pay for the fuel-supply
rights. Therefore, it was correct for Mr. Harrison to include this in the appraisal. However, Mr.
40 Schwab v. C.I.R., 67 T.C.M. (CCH) 3004 (T.C. 1994).
41 Estate of Kahn v. C.I.R., 125 T.C. 227, 231 (2005).
42 Id.
43 Id.
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Harrison admitted that he was not aware that ExxonMobil controlled the prompt payment
discounts, and that he was not aware that ExxonMobil could deny Red Eagle credit per the terms
of the PMPA. Mr. Harrison also admitted that he was not aware of ExxonMobil’s denial of a
prompt payment discount to Red Eagle. Despite the consideration of prompt payment discounts
being appropriate within appraisal theory, he admitted his misunderstanding inaccurately over-
valued the prompt payment discount and thus, the value of the transfer.
(ii) 	Residual value
In determining the total value of the fuel-supply rights Red Eagle transferred to
Equitable, Mr. Harrison included a residual value for the four transfers. He explained this is a
reasonable expectation when an analyst values an agreement between parties. In his analysis, Mr.
Harrison assumed a renewal of the agreements with similar terms and applied a 20% commission
rate. He also assumed the Retail Stores would renew the agreements for an additional ten years
based on his discussions with Mr. Hinze and an investment banker. However, he made this
assumption without discussing it with representatives of the four Retail Stores.
His assumptions were rebutted in multiple ways. First, Mr. Harrison misunderstood the
existence of “dealer agreements” between Red Eagle and the Retail Stores, instead relying upon
implied contract and information provided by Mr. Hinze. Second, Mr. Deberg of Ron’s Exxon
and Rodeo West, explained he was free to change wholesale suppliers at any time, but faced
financial risk if he decided to de-brand from ExxonMobil. Third, Mr. Bailey, who has at least
forty years in the industry, testified that it is routine for a retail outlet to shop around and enter
new BIP’s with other brands because they can give the store new money. He explained the
incumbent supplier is actually at a disadvantage because they have already provided funds. New
brands can give retail stores new incentive “BIP” money. Beau Powers confirmed this
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explanation, and confirmed that dealers change brands “on a frequent basis.” Finally, Mr.
Harrison admitted that without a contract, Retail Stores could terminate the relationship at any
time.
The evidence does not support including a residual value that represents one-third of the
total value. The evidence directly contradicts any substantial value in retail stores renewing for a
specific ten-year period. Without an agreement, there is nothing to be extended for any specific
term and in fact, the Retail Stores could terminate the supply agreement before the end of the
BIP term.
The court has additional concerns with the appraisal. First, there is no accounting of Red
Eagle’s expenses associated with the fuel-supply agreements. Mr. Harrison removed the freight
charge billed to the Retail Stores, but the discounted cash flow looks at net income after all
expenses. The discounted cash flow analysis entails the forecasting of income and expenses over
a period of time, and then discounts the net income into present value.44 A buyer would take into
account expenses such as income taxes, payroll, and overhead.
The fact that a retail store can change suppliers at any time also decreases value. While
the parties did not challenge the discount factor used, the Present Value Factor, determined
through the Weighted Average Cost of Capital (WACC) approach could have been higher to
account for the risk of termination that a purchaser of these agreements would incur. As Mr.
Harrison explained, the higher the factor, the lower the value.
Mr. Harrison explained during testimony that the value is in the agreement to supply fuel
to the dealers and not the BIP Agreements. He admitted he had not reviewed any of these
agreements. However, he explained that even without written dealer agreements, there is still
44 In re Whitney Lane Holdings, LLC, No. 08-72076-478, 2009 WL 2045700, at *4 (Bankr. E.D.N.Y. July 6, 2009).
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value in the contractual relationship between Debtor and the Retail Stores. Unfortunately, the
record does not establish the actual value of these contractual relationships is equivalent to his
conclusion of value presented during the hearing.
It is not possible for the court, outside of disregarding the residual, to make a dollar
reduction to the appraisal. The court agrees there is value to the transferred fuel-supply
agreements transferred. It does not matter whether they are an implied contract, customer
relationship or simply an income stream. Taking into consideration the reduction in value by
disregarding the residual value and the potential reductions for the appraiser’s misunderstanding
of the source of agreements and discount, among the other issues discussed, there is no evidence
of great disparity. The transaction was arms-length. There was no evidence Red Eagle acted in
bad faith. In fact, just the opposite occurred in that Red Eagle tried to ensure that it did not hurt
the Retail Stores by its failure to supply fuel. Plaintiff did not meets its burden to establish that
Equitable did not give reasonably equivalent value.
2. 	Initial transferee/conduit
Equitable presented, as a defense, that it was not the initial transferee in the transaction. It
asserted as ExxonMobil had final approval, ExxonMobil was the initial transferee. Contrary to
this defense, the parties’ uncontroverted facts reflect that Equitable admits to being the initial
transferee.45 The court having found that r2 Advisors did not meet its burden establishing that the
value received was not equitably reasonable, the court declines to address this issue.
3. 	Pre- and post-judgment interest
As the court rules in favor of Defendant, Plaintiff is not entitled to an award of interest,
therefore, denies the request.
45 See uncontroverted facts, 31, 32, and 33 and Equitable’s Proposed Findings of Fact and Conclusions of Law (D.E.
57).
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4. 	Disallowance of Equitable’s claim
Plaintiff r2 Advisors’ second cause of action is for the disallowance of Equitable’s claim
under § 502(d), which states,
Notwithstanding subsection (a) and (b) of this section, the court shall disallow any
claim of any entity from which property is recoverable under section … or that is
a transferee of a transfer avoidable under section …548 …, of this title, unless
such entity or transferee has paid the amount, or turned over any such property,
for which such entity or transferee is liable under section 522(i), 542, 550, or 553.
The court having found for Defendant Equitable, denies the request to disallow Equitable’s proof
of claim.
In conclusion, the court finds Plaintiff did not satisfy its burden that a fraudulent
transfer occurred, finding for Defendant and against the Plaintiff. Additionally, the court
finds for Defendant and denies Plaintiff’s requests for interest and to disallow Defendant’s
claim.
This decision constitutes the court's findings of facts and conclusions of law
pursuant to Bankruptcy Rule 7052. The court shall enter a separate order.
BY THE COURT
__________________________
Cathleen D. Parker
United States Bankruptcy Judge
2/27/2017
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