Vicious Brands, Inc. v. Face Co., LLC et al

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United States District Court
Northern District of California
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
VICIOUS BRANDS, INC.,
Plaintiff,
v.
FACE CO., LLC, et al.,
Defendants.
Case No. 24-cv-04996-LJC
FURTHER CASE MANAGEMENT
SCHEDULING ORDER
Having considered the parties’ positions and proposals at the October 16, 2026 case
management conference, the following deadlines and hearings are ordered:
Discovery cut-off (fact and expert): December 11, 2026
Joint case management statement: December 23, 2026
Further case management conference: December 31, 2026, 1:30 PM
Pretrial conference:1 February 12, 2027, 1:30 PM
Jury trial: February 22, 2027 (5 days)
This schedule contemplates a single trial on all claims without full briefing of a motion for
summary judgment on Plaintiff’s false advertising claims. If Defendants believe there is a
straightforward basis for summary judgment, Defendants may bring such a motion (and Plaintiff
may oppose it) using the same procedures set by this Court’s Pretrial Conference Standing Order
for motions in limine, and the Court will hear argument at the pretrial conference. If the parties
believe the issues on summary judgment would be too complex for resolution in that manner, the
Court questions whether full summary judgment briefing on complex issues would be more
1 The parties are directed to the Standing Order for Civil Pretrial Conferences for Magistrate Judge
Lisa J. Cisneros, available at https://cand.uscourts.gov/ljc/.
Case 3:24-cv-04996-LJC Document 136 Filed 10/08/26 Page 1 of 2

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United States District Court
Northern District of California
efficient or cost-effective than simply presenting and resolving the false advertising claims at trial,
when trial will proceed regardless on Plaintiff’s trademark claims. That said, if any party believes
after discovery is complete that a fully briefed summary judgment motion on the trademark claims
is necessary or desirable, the Court will consider arguments to continue or bifurcate the trial at the
December 31 case management conference.
IT IS SO ORDERED.
Dated: October 7, 2026
LISA J. CISNEROS
United States Magistrate Judge
Case 3:24-cv-04996-LJC Document 136 Filed 10/08/26 Page 2 of 2