Susan Yoon, an individual on behalf of herself v. the Gap, Inc.

This disposition is not appropriate for publication and is not precedent*
except as provided by 9th Cir. R. 36-3.
NOT FOR PUBLICATION
UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT
SUSAN YOON, an individual on behalf of
herself and on behalf of all those similarly
situated,
Plaintiff - Appellant,
v.
THE GAP, INC.,
Defendant - Appellee.
No. 09-55056
D.C. No. 2:08-cv-05712-R-JTL
MEMORANDUM *
Appeal from the United States District Court
for the Central District of California
Manuel L. Real, District Judge, Presiding
Argued and Submitted March 4, 2010
Pasadena, California
Before: RYMER, WARDLAW and N.R. SMITH, Circuit Judges.
Susan Yoon appeals the district court’s grant of summary judgment on her
claims arising out of an advertisement run by The GAP in May 2006 (the “Summer
Promotion”). Yoon pleaded five claims: (1) violation of California’s Unfair
FILED
MAR 09 2010
MOLLY C. DWYER, CLERK
U .S. C OU R T OF APPE ALS

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Competition Law (“UCL”); (2) violation of California’s False Advertising Law
(“FAL”); (3) violation of California’s Consumer Legal Remedies Act (“CLRA”);
(4) common law fraud; and (5) breach of contract. The district court found that the
Summer Promotion was neither objectively misleading nor deceptive and granted
summary judgment in favor of The GAP on all the claims. We reverse and
remand.
“[W]hether a business practice is deceptive will usually be a question of fact
. . . .” Williams v. Gerber Prods. Co., 552 F.3d 934, 938 (9th Cir. 2008). Because
we cannot say that “[the Summer Promotion] itself ma[kes] it impossible for
[Yoon] to prove that a reasonable consumer was likely to be deceived,” id. at 939,
we reverse and remand the district court’s ruling that, as a matter of law, the
Summer Promotion was neither misleading nor deceptive, cf. Freeman v. Time,
Inc., 68 F.3d 285, 289–90 (9th Cir. 1995). Accordingly, the summary judgment
rulings on each of Yoon’s claims are reversed and remanded. Further, the district
court’s evidentiary rulings, ruling on the motion for continuance, and other
discovery rulings are now moot. Lastly, because the standing issue was not
determined by the district court, but was argued on appeal as an alternative method
of affirming the district court, we decline to address it in the first instance.

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To help “preserve the appearance of justice” and because it would not “entail
waste and duplication out of proportion to any gain in preserving the appearance of
fairness,” unusual circumstances exist and cause us to reassign this case to a
different judge on remand. California v. Montrose Chem. Corp., 104 F.3d 1507,
1521 (9th Cir. 1997) (citing Smith v. Mulvaney, 827 F.2d 558, 563 (9th Cir. 1987)).
Upon remand, the Clerk of the United States District Court is instructed to assign
this case to another district court judge.
REVERSE AND REMAND.

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