State v. Steven M. Zelich

COURT OF APPEALS
DECISION NOTICE
DATED AND FILED This opinion is subject to further editing. If
published, the official version will appear in
the bound volume of the Official Reports.
November 25, 2020
A party may file with the Supreme Court a
Sheila T. Reiff petition to review an adverse decision by the
Clerk of Court of Appeals Court of Appeals. See WIS. STAT. § 808.10
and RULE 809.62.

Appeal No. 2019AP1655-CR Cir. Ct. No. 2014CF898

STATE OF WISCONSIN IN COURT OF APPEALS
DISTRICT II

STATE OF WISCONSIN,

PLAINTIFF-RESPONDENT,

V.

STEVEN M. ZELICH,

DEFENDANT-APPELLANT.

APPEAL from an order and a judgment of the circuit court for
Kenosha County: BRUCE E. SCHROEDER, Judge. Order reversed and cause
remanded with directions.

Before Neubauer, C.J., Gundrum and Davis, JJ.

Per curiam opinions may not be cited in any court of this state as
precedent or authority, except for the limited purposes specified in WIS.
STAT. RULE 809.23(3).
No. 2019AP1655-CR

¶1 PER CURIAM. Steven M. Zelich appeals from a judgment of
conviction and an order of the circuit court denying his postconviction motion
seeking plea withdrawal on the basis of ineffective assistance of counsel. He
contends the circuit court erred in denying him a full evidentiary hearing on his
claim. We agree and thus reverse and remand.1

Background

¶2 According to the criminal complaint, on June 5, 2014, authorities
discovered two suitcases along a road in the Town of Geneva. One of the
suitcases contained the body of Julie Gerhard and the other contained the body of
Lisa Shepard.2

¶3 When questioned, Zelich admitted to law enforcement that he had
met Gerhard online in 2012 and in person in late 2012 or early 2013, and that he
took her to a hotel in Kenosha County, blindfolded her, handcuffed her behind her
back, put a ball gag device in her mouth, and engaged in consensual “breath play,”
specifically, using a rope tied around her neck to restrict her breathing and choke
her. While choking her, Zelich lost control and caused Gerhard’s death. Zelich
placed Gerhard’s body in a suitcase, transported it back to his apartment in West
Allis, and put it in his refrigerator.

¶4 Zelich also admitted to law enforcement that he had met Laura
Shepard online and traveled to Rochester, Minnesota, to meet her in

1
While Zelich appeals from both a judgment and an order, we address only the order
because we remand for a continuation of the postconviction hearing.
2
We use fictitious names to aid in protecting the identity of the deceased victims.

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No. 2019AP1655-CR

November 2013. He went to a motel with Shepard, where he engaged in breath
play with her, causing her death. He put Shepard’s body in a suitcase, transported
it back to West Allis, and hid it in the trunk of his vehicle. He later put Gerhard’s
body back into a suitcase and placed it in the trunk of his vehicle, where he kept it
and the suitcase with Shepard’s body for some time until he eventually left the
bodies in the suitcases alongside the road in June 2014. When law enforcement
found Shepard’s body, it had “a rope wrapped around her neck and … a sexual
ball gag strapped into her mouth.”

¶5 In connection with Gerhard’s death, Zelich was charged in Kenosha
County with hiding a corpse and first-degree intentional homicide while using a
dangerous weapon. The State brought a motion to admit at trial other-acts
evidence, specifically, evidence related to Shepard’s death. The State argued that
the details of Shepard’s death were being offered for the purpose of proving
Zelich’s intent to kill Gerhard, as well as to demonstrate the absence of mistake or
accident in relation to her death. It also contended that the facts of Gerhard’s and
Shepard’s cases were “inextricably intertwined” because pictures of the two
suitcases had been taken together, Zelich had been questioned about both cases
during his interviews with law enforcement, and there otherwise would be gaps in
the State’s presentation of its evidence as its investigation began with the
disappearance of Shepard.

¶6 The circuit court denied the State’s motion, concluding that because
Shepard’s death occurred after Gerhard’s, it was not relevant to Zelich’s intent to
kill Gerhard. The court further concluded that allowing evidence of Shepard’s
death would be unduly prejudicial.

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¶7 The State moved for reconsideration, arguing that subsequent acts
are admissible as other-acts evidence and that “[t]he probative value of the
[Shepard] death other acts evidence is relevant evidence in refuting the
defendant’s claim of accident or proving improbability of his innocent intent.”
(Emphasis omitted). The circuit court denied this motion as well, stating that the
details of Shepard’s death were not relevant to whether Zelich intended Gerhard’s
death and that evidence of Shepard’s death would be prejudicial and lead the jury
to speculate that because Zelich had caused Shepard’s death, “he probably
intended” Gerhard’s.

¶8 Months later, the State again moved for the admission of other-acts
evidence related to the death of Shepard. It again argued that the facts of
Gerhard’s and Shepard’s cases were “inextricably intertwined” because its
investigation into Gerhard’s death began with the investigation into Zelich’s
involvement in Shepard’s disappearance and thus without the evidence related to
Shepard’s death, the State’s presentation of the evidence related to Gerhard would
contain gaps. The State also asserted that the fact that Zelich kept the bodies for
so long indicated that he viewed them as “prized possessions” and thus supported
the State’s argument that he killed Gerhard intentionally.

¶9 This time the circuit court granted the State’s motion, holding that
the State would be permitted to present the other-acts evidence for the purpose of
showing that Zelich “had a homicidal purpose when he first made contact” with
Gerhard. The court concluded that the Shepard evidence was relevant to “purpose,
plan, modus operandi because of its similarity to conduct attributed to” Zelich in
both cases. Three weeks later, Zelich pled to an amended charge of first-degree
reckless homicide, using a dangerous weapon, and hiding a corpse.

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No. 2019AP1655-CR

¶10 Following his sentencing, Zelich filed a motion for postconviction
relief, alleging ineffective assistance of counsel. Specifically, he claimed, and
claims on appeal, that before he entered his pleas, his trial counsel incorrectly, and
deficiently, informed him that his right to challenge the circuit court’s other-acts
ruling would be preserved for appeal even if he pled guilty. He further alleged
that had he not received such incorrect advice, he would not have pled guilty, but
would have instead insisted on going to trial. Zelich also specifically alleged that:
(1) from the initial charging in the case he had wanted to take the case to trial
because he believed he had a “good defense” “because he and [Gerhard] were two
consenting adults engaging in inherently dangerous behavior that accidentally
resulted in her death”; (2) his desire to take the case to trial is evidenced by his
rejection of the state’s initial plea offer; (3) “[w]hen the State filed [its] other acts
motion he was concerned about the prejudicial effect of [the Shepard] evidence
but was encouraged when the court denied the State’s motion the first two times”;
(4) “[a]fter the court granted the State’s other acts motion, he was concerned
because he believed the evidence to be prejudicial and he did not think he could
receive a fair trial if that evidence was admitted”; (5) “[h]e remained committed to
trial in this case until the court ruled that the State could use the other acts
evidence” and following that ruling he considered taking a plea deal; (6) he
believed the court’s other-acts ruling was erroneous in that the Shepard evidence
was “too prejudicial” and he “wanted to challenge [that ruling] on appeal” and
“preserve his right” to do so; (7) his “trial attorneys told him that if he pled guilty
he would still be able to challenge the court’s decision on the other acts motion on
appeal”; (8) “[h]e did not believe he could overcome [the other-acts] evidence at
trial so he pled guilty hoping to preserve his right to appeal that issue”; and
(9) “[h]e believed that his guilty plea had preserved the issue” because his trial

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No. 2019AP1655-CR

counsel told him that was the case. Zelich requested an evidentiary hearing
pursuant to State v. Machner, 92 Wis. 2d 797, 285 N.W.2d 905 (Ct. App. 1979).

¶11 At the hearing on the postconviction motion, trial counsel for Zelich
testified that although he did not specifically and directly inform Zelich that Zelich
would not be able to appeal the other-acts ruling if he entered a plea, the
discussion counsel and co-counsel had with Zelich essentially conveyed to him
that he “needed to assume” that he would not be able to appeal that ruling if he
pled. Trial counsel also provided testimony indicating that the circuit court’s
ruling on the other-acts motion did not appear to be critical to Zelich in his
decision whether or not to plead. On redirect examination, postconviction counsel
asked trial counsel: “Would it be fair to say that the advice you gave Mr. Zelich
on [whether the other-acts ruling was preserved for appeal] boils down to[,] he
may have been able to appeal the issue?” Before trial counsel could answer, the
court interrupted the proceedings and ended the evidentiary portion of the hearing,
thus precluding Zelich from securing additional evidence from trial counsel or
testifying on his own behalf.

¶12 The circuit court stopped taking evidence because it concluded that
instead of doing so, “we ought to start … from the standpoint of whether my
[other-acts-evidentiary] ruling was erroneous because if it wasn’t, this is a no
harm, no foul deal.… If I … was correct in the ruling, then it’s irrelevant what
advice he may have given because it [would have been] unappealable.” The court
added: “[I]f we examine it as if there were an appeal and he loses, he got exactly
what he bargained for regardless of what advice he may have been given.” The
court stated, “I think maybe we ought to shift our focus at this point to whether
there could be a successful appeal brought on the ruling. Not on the question of
the advice; on the ruling.”

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No. 2019AP1655-CR

¶13 Despite counsel for both Zelich and the State encouraging the circuit
court to continue taking evidence at the Machner hearing, the court ended the
evidentiary portion of the hearing and proceeded to examine Zelich’s
postconviction motion “exclusively … from the viewpoint of whether Mr. Zelich
got what he asked [for], which is the ability to have a look-see as to whether he
could successfully appeal my ruling.” The court ultimately denied Zelich’s
postconviction motion, determining that its final ruling on the other-acts motion
was correct and “that regardless of any advice or possible omission by the
defendant’s trial attorney with respect to the defendant’s ability to appeal the
evidentiary ruling of this court following a guilty plea, any appeal of this court’s
ruling on the admission of other-acts evidence would have been unsuccessful.”
Zelich appeals.

Discussion

¶14 Zelich claims the circuit court erred in precluding him from
presenting additional evidence at the postconviction hearing on the question of
whether he is entitled to withdraw his plea. We agree.

¶15 A defendant is entitled to a postconviction evidentiary hearing, a
Machner hearing, if he/she alleges “sufficient material facts that, if true, would
entitle the defendant to relief.” State v. Allen, 2004 WI 106, ¶14, 274 Wis. 2d
568, 682 N.W.2d 433. Whether he or she has alleged such facts is a question of
law that we review de novo. Id., ¶9. Here, we conclude that Zelich’s
postconviction motion made sufficient allegations that, if proven true, would
establish ineffective assistance of counsel and entitle him to withdraw his plea.

¶16 To withdraw a plea following sentencing, a defendant bears the
burden of showing “by clear and convincing evidence that a refusal to allow

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No. 2019AP1655-CR

withdrawal of the plea would result in manifest injustice.” State v. Dillard, 2014
WI 123, ¶83, 358 Wis. 2d 543, 859 N.W.2d 44. Establishing that defendant’s
counsel provided ineffective assistance is one way to demonstrate a manifest
injustice. Id., ¶84.

¶17 Ineffective assistance of counsel requires proof that counsel’s
performance was deficient and that the deficient performance prejudiced the
defendant. Strickland v. Washington, 466 U.S. 668, 687 (1984). To prove
deficient performance, a defendant must show that counsel’s performance fell
below an objective standard of reasonableness. State v. Thiel, 2003 WI 111, ¶¶18-
19, 264 Wis. 2d 571, 665 N.W.2d 305. To prove prejudice in the context of a
plea, such as in this case, a defendant must show a reasonable probability that
absent counsel’s deficient performance, the defendant “would not have pleaded
guilty and would have insisted on going to trial.” See Hill v. Lockhart, 474 U.S.
52, 59 (1985); State v. Cooper, 2019 WI 73, ¶32, 387 Wis. 2d 439, 929 N.W.2d
192.

¶18 In this case, Zelich alleged in his postconviction motion that his trial
counsel performed deficiently by advising him that even if he pled he would be
able to challenge the circuit court’s other-acts ruling on appeal. While the
testimony that trial counsel did provide at the truncated Machner hearing
suggested counsel may not have advised Zelich in the deficient manner Zelich
alleges, Zelich was not permitted to finish questioning counsel on this point.
Continued questioning, had the court permitted it, may have supported Zelich’s
position that counsel performed deficiently. Moreover, and critically, Zelich
himself was not permitted to testify, and his testimony would obviously be crucial.
If he testified consistent with the allegations of his motion, his testimony would
appear to be in conflict with that of his counsel, and the court would have to make

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No. 2019AP1655-CR

a credibility determination and ultimately a factual finding as to the specific advice
counsel provided him with regard to whether he would be able to appeal the other-
acts ruling if he pled. If counsel in fact advised Zelich that he would be able to
appeal the other-acts ruling even if he pled, such advice would be at odds with
established case law holding that upon a plea a defendant waives the opportunity
to challenge an other-acts ruling. See State v. Nelson, 108 Wis. 2d 698, 701, 324
N.W.2d 292 (Ct. App. 1982) (holding that with a plea, a defendant “waive[s] his
[or her] right to appeal the trial court’s ruling on the admissibility of other crimes
evidence”); see also State v. Riekkoff, 112 Wis. 2d 119, 123-25, 332 N.W.2d 744
(1983).

¶19 On the question of prejudice, established case law holds that in the
context of a guilty plea the question is “whether counsel’s constitutionally
ineffective performance affected the outcome of the plea process. In other words,
in order to satisfy the ‘prejudice’ requirement, the defendant must show that there
is a reasonable probability that, but for counsel’s errors, he would not have
pleaded guilty and would have insisted on going to trial.” Hill, 474 U.S. at 59; see
also Cooper, 387 Wis. 2d 439, ¶32.

When a defendant alleges his counsel’s deficient
performance led him to accept a guilty plea rather than go
to trial, we do not ask whether, had he gone to trial, the
result of that trial “would have been different” than the
result of the plea bargain….

We instead consider whether the defendant was
prejudiced by the “denial of the entire judicial proceeding
… to which he had a right.”

Lee v. United States, 137 S. Ct. 1958, 1965 (2017). In determining whether a
defendant would have pled guilty, we “focus[] on a defendant’s decision-making,
which may not turn solely on the likelihood of conviction after trial.” Id. at 1966.

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No. 2019AP1655-CR

We ask “what an individual defendant would have done,” id. at 1967, recognizing
that when “the respective consequences of a conviction after trial and by plea …
are, from the defendant’s perspective, similarly dire, even the smallest chance of
success at trial may look attractive,” id. at 1966 (citation omitted). We look at
“the defendant’s motivation” and “state of mind” related to his decision to enter
the plea, see Dillard, 358 Wis. 2d 543, ¶¶67, 102, and whether he was “prevented
from making a reasoned decision whether to proceed to trial or plead,” id., ¶69.

¶20 In this case then, the question on prejudice becomes: Assuming
counsel deficiently represented Zelich in relation to advising him regarding his
ability to appeal the circuit court’s other-acts ruling upon a plea, is there “a
reasonable probability that, but for counsel’s errors, [Zelich] would not have
pleaded guilty and would have insisted on going to trial.” See Hill, 474 U.S. at 59
(emphasis added). Had Zelich been permitted to testify at the Machner hearing,
we must assume at this point that he would have testified consistently with his
postconviction motion. That testimony would then be that (1) from the initial
charging in the case he had wanted to take the case to trial as he believed he had a
“good defense” “because he and [Gerhard] were two consenting adults engaging
in inherently dangerous behavior that accidentally resulted in her death”; (2) this is
evidenced by his rejection of the State’s initial plea offer; (3) “[w]hen the State
filed [its] other acts motion he was concerned about the prejudicial effect of such
evidence but was encouraged when the court denied the State’s motion the first
two times”; (4) “[a]fter the court granted the State’s other acts motion, he was
concerned because he believed the evidence to be prejudicial and he did not think
he could receive a fair trial if that evidence was admitted”; (5) “[h]e remained
committed to trial in this case until the court ruled that the State could use the
other acts evidence” and following that ruling he considered taking a plea deal;

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No. 2019AP1655-CR

(6) he believed the court’s other-acts ruling was erroneous in that the Shepard
evidence was “too prejudicial” and he “wanted to challenge [that ruling] on
appeal” and “preserve his right” to do so; (7) his “trial attorneys told him that if he
pled guilty he would still be able to challenge the court’s decision on the other acts
motion on appeal”; and (8) “[h]e did not believe he could overcome [the other-
acts] evidence at trial so he pled guilty hoping to preserve his right to appeal that
issue” and “[h]e believed that his guilty plea had preserved the issue” because his
trial counsel told him that was the case.

¶21 Additionally, Zelich was obviously aware at the time he entered his
plea that he was fifty-four years old and also had a criminal charge pending
against him in Minnesota related to the death of Shepard. By pleading in this case,
he was guaranteed to be sentenced by a court with knowledge that he had killed
two women in a ghastly manner. The charges he pled to, first-degree reckless
homicide while using a dangerous weapon and hiding a corpse, carried with them
a maximum penalty of seventy-five years of imprisonment. Zelich makes the
point in his briefing before us that “given his age of 54 years, Mr. Zelich was
likely to receive a de facto life sentence on a plea to the lesser charge given its
severity and his exposure.” “Thus,” Zelich claims, he “did not have much to lose
by going to trial.” And significantly, as he alluded to in his postconviction
motion, Zelich will likely contend that he believed he had a reasonable basis to
believe that even if convicted of first-degree intentional homicide after a trial, he
would have a reasonable prospect of having the circuit court’s other-acts ruling
reversed on appeal. He points out he was well aware that the court had twice ruled
that the Shepard other-acts evidence was both irrelevant and excessively
prejudicial.

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No. 2019AP1655-CR

¶22 We agree that if Zelich was advised that he could appeal the court’s
other-acts ruling, despite his plea, that such advice would have been wrong. We
also agree that Zelich may well have been willing to take his chances with a trial
even if the wrong advice would have ultimately led to an unsuccessful appeal on
the other-acts issue. Whether such advice was actually given is an issue to be
addressed at a Machner hearing, along with the question as to whether he did in
fact rely on that advice in deciding to take a plea. Such reliance would
presumably be based upon a belief that (1) he had a reasonable chance of having a
conviction on the charge of first-degree intentional homicide reversed on appeal
due to the admission of the other-acts evidence and (2) with the prison exposure he
faced with his plea in this case alone, and certainly if combined with a sentence
from the Minnesota case, he would likely be receiving a de facto life sentence
even if he pled to the lesser charge of first-degree reckless homicide. While the
court’s ruling allowing the admission of the Shepard other-acts evidence may have
made it significantly likely that Zelich would be found guilty at a trial of first-
degree intentional homicide and subsequently be mandatorily sentenced to life
imprisonment, Zelich may have believed “the respective consequences of a
conviction after trial and by plea … are … similarly dire,” and thus “even the
smallest chance of success” of winning an appeal and securing a new trial without
the admission of the other-acts evidence may have appeared “attractive” to him.
See Lee, 137 S. Ct. at 1966 (citation omitted).

¶23 Upon remand, the circuit court shall complete the Machner hearing
and decide Zelich’s plea withdrawal motion. It may well be that the court
concludes, after a complete Machner hearing, that trial counsel did not perform
deficiently based upon the advice the court finds that counsel actually provided
Zelich. Or, the court may conclude that even if counsel did perform deficiently,

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No. 2019AP1655-CR

Zelich was not prejudiced because the facts the court finds indicate there is not a
reasonable probability Zelich would have foregone pleading and gone to trial even
if he had been properly advised by counsel. As the record now stands, however,
we must conclude the court erred in precluding Zelich from putting forth his
evidence to try to meet his burden on his postconviction motion.

¶24 For the sake of completeness and judicial efficiency upon remand,
we clarify that on the question of the admissibility of the other-acts evidence
related to Shepard’s death, the circuit court did not erroneously exercise its
discretion in ruling that such evidence may be admitted at trial. See State v.
Sullivan, 216 Wis. 2d 768, 780-81 (1998) (“The applicable standard for reviewing
a circuit court’s admission of other acts evidence is whether the court exercised
appropriate discretion.”). The court ruled that the evidence was admissible for the
purpose of demonstrating “the purpose, plan, modus operandi because of its
similarity to the conduct attributed to the defendant” in the killing of Gerhard.
This ruling was one that a reasonable judge could make. See State v. Hunt, 2003
WI 81, ¶34, 263 Wis. 2d 1, 666 N.W.2d 771; Sullivan, 216 Wis. 2d at 780-81.

¶25 The parties agree that the proper analysis related to the admissibility
of the other-acts evidence is under Sullivan. Sullivan holds that in considering the
admissibility of other-acts evidence, a court considers whether (1) the evidence is
offered for a permissible purpose, (2) the evidence is relevant, and (3) the
probative value of the evidence is substantially outweighed by the danger of unfair
prejudice. Sullivan, 216 Wis. 2d at 772-73. Because Zelich argues only the third
point on appeal, despite the State’s substantial briefing on all three points, Zelich
has conceded the first two. Dalka v. Wisconsin Cent., Ltd., 2012 WI App 22, ¶15
n.1, 339 Wis. 2d 361, 811 N.W.2d 834 (“Unrefuted arguments are deemed

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No. 2019AP1655-CR

admitted.”). Despite this concession, we nonetheless briefly review the circuit
court’s ruling with regard to the first two Sullivan considerations.

¶26 WISCONSIN STAT. § 904.04(2) provides that

evidence of other crimes, wrongs, or acts is not admissible
to prove the character of a person in order to show that the
person acted in conformity therewith. This subsection does
not exclude the evidence when offered for other purposes,
such as proof of motive, opportunity, intent, preparation,
plan, knowledge, identity, or absence of mistake or
accident.

The circuit court concluded that the Shepard other-acts evidence would be
admissible in the trial related to Gerhard’s death because it demonstrated a plan
and modus operandi by Zelich. We agree.

¶27 To be admissible on the basis that the proffered evidence shows a
plan, the other act and the act at issue in the case before the court must have “such
a concurrence of common features that the various acts are materially to be
explained as caused by a general plan of which they are the individual
manifestations.” State v. Gray, 225 Wis. 2d 39, 53, 590 N.W.2d 918 (1999)
(citation omitted). “Whether there is a concurrence of common features is
generally left to the sound discretion of the trial courts.” Id. at 51 (citation
omitted). Similarly, where, as here, there is significant similarity between the
incident at issue in the case before the court and the other-acts incident, evidence
is admissible “to prove mode or method of operation,” modus operandi. See State
v. Hammer, 2000 WI 92, ¶26, 236 Wis. 2d 686, 613 N.W.2d 629.

¶28 Here, the circumstances related to Zelich’s interactions with and the
deaths of Shepard and Gerhard have sufficient common features to evidence a plan
and modus operandi. According to the complaint, Zelich met both Gerhard and

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No. 2019AP1655-CR

Shepard online, took each woman to a motel/hotel where they engaged in “breath
play,” during which a ball gag device was placed in each woman’s mouth and a
rope tied around her neck to restrict her breathing and choke her. This breath play
caused the death of each woman, which death Zelich claimed was accidental.
Zelich placed each body in a suitcase, transported it back to West Allis, eventually
hiding both bodies in the trunk of his vehicle until leaving them both, still in the
suitcases, at the side of the road.

¶29 We also conclude that the evidence was admissible for the additional
proper purposes of showing identity, motive, intent and absence of accident.
Related to identity, even though Zelich did not dispute that he was the individual
who caused Gerhard’s death, the identity of who killed Gerhard was still an
element the State had to prove at trial, and “[i]f the State must prove an element of
a crime, then evidence relevant to that element is admissible, even if a defendant
does not dispute the element.” Id., ¶25. In addition to admitting having killed
Gerhard, Zelich also told police he killed Shepard. In light of the significant
similarities in Zelich’s interactions with and the deaths of Shepard and Gerhard,
the Shepard evidence was relevant to identifying Zelich as the killer of Gerhard.
As to motive, the State points out that Zelich appeared to maintain possession and
control of both Gerhard’s corpse and Shepard’s corpse as “prized possessions.”
Procuring such possessions and doing so in the manner he did would tend to
establish a motive for Zelich to kill Gerhard. And related to intent and absence of
accident, Zelich’s theory of defense is that he and Gerhard were “two consenting
adults engaging in inherently dangerous behavior that accidentally resulted in her
death.” Even though Zelich caused Shepard’s death after causing Gerhard’s, the
very similar manner in which their deaths occurred lends support to the State’s

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No. 2019AP1655-CR

theory that Zelich intentionally killed Gerhard and tends to debunk Zelich’s theory
that her death was an accident.

¶30 On the second point of the Sullivan analysis—whether the evidence
is relevant—we conclude that it is.

¶31 Evidence is relevant “if it relates to a fact or proposition that is of
consequence to the determination of the action and if it has probative value.”
Hammer, 236 Wis. 2d 686, ¶30. The Shepard other-acts evidence is relevant for
establishing Zelich’s intent to kill Gerhard and his identity as the killer, two facts
of consequence to the determination of the charges against him, and, as suggested
above, was probative of these two facts. See Gray, 225 Wis. 2d at 38 (“The
measure of probative value in assessing relevance is the similarity between the
charged offense and the other act.”).

¶32 On the third Sullivan point, Zelich bore the burden before the circuit
court “to show that the probative value of the [Shepard] evidence is substantially
outweighed by the risk or danger of unfair prejudice.” See State v. Marinez, 2011
WI 12, ¶19, 331 Wis. 2d 568, 797 N.W.2d 399 (emphasis added). He failed to
meet this burden.

¶33 Zelich argues that the probative value of the facts related to
Shepard’s death is limited by the fact that Shepard’s death occurred “after”
Gerhard’s death and “14 months” after. He claims that the probative value of the
Shepard evidence has “less weight when measured against the prejudicial effect,
which is substantial.” He adds:

Both deaths … involve adults consenting to dangerous
behavior that is outside mainstream views in our culture. It
would be difficult for a jury to understand these consensual
but otherwise deviant behaviors and the danger that they

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No. 2019AP1655-CR

would find Mr. Zelich guilty based simply on the fact that
two deaths occurred during these activities is high.

Zelich asserts that “the probative value of the other acts evidence in this case is
outweighed by the danger for unfair prejudice.”

¶34 Zelich fails to persuade. To begin, in its response brief, the State
provided substantial briefing with regard to the probative value of the other-acts
evidence—to show Zelich’s plan to kill Gerhard, to refute his assertion Gerhard’s
death was an accident, and to complete the story of the investigation into
Gerhard’s death.3 In his reply brief, Zelich fails to address any of that briefing or
the probative value of the other-acts evidence, but instead merely says that the fact
that Shepard’s death occurred after Gerhard’s, and fourteen months after,
“limit[s]” the probative value of that evidence. We find the probative value of the
Shepard evidence quite significant. See Sullivan, 216 Wis. 2d at 786. As our
supreme court has explained:

Since it is the improbability of a like result being repeated
by mere chance that carries probative weight, the probative
value lies in the similarity between the other act and the
charged offense. The stronger the similarity between the
other acts and the charged offense, the greater will be the
probability that the like result was not repeated by mere
chance or coincidence.

Id. at 786-87.

¶35 Here, the significant similarity between the evidence related to
Shepard’s death and that related to Gerhard’s tended to show that Zelich had a

3
Law enforcement initially questioned Zelich and obtained his DNA during the
investigation into Shepard’s death, leading to their investigation of him in connection with
Gerhard’s death.

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No. 2019AP1655-CR

plan to find females online, meet them in person for dangerous BDSM4 activities,
engage in such activities in a rented room, kill the female during “breath play”
performed in a particular manner, and then hide the corpse but keep it in his
possession. The evidence tended to show that “the like result”—the death of the
female Zelich first met online—“was not repeated by mere chance or
coincidence.” The evidence supported the State’s theory that Gerhard’s death was
not accidental and that Zelich lured and killed her intentionally.

¶36 For the circuit court to preclude admission of the Shepard evidence
based upon the third prong of Sullivan, Zelich would have had to demonstrate to
the court that the probative value of that evidence was not only “outweighed” by
the danger of unfair prejudice, as Zelich asserts, but that it was “substantially
outweighed” by such danger. See State v. Hunt, 2003 WI 81, ¶53, 263 Wis. 2d 1,
666 N.W.2d 771. Zelich asserts that the danger was “high” that a jury “would find
Mr. Zelich guilty based simply on the fact that two deaths occurred during”
“deviant” and “dangerous behavior that is outside mainstream views in our
culture.” While we agree there would have been at least some potential risk of
this, we do not view the risk as being so high that it substantially outweighed the
probative value of this evidence. As the circuit court observed, the Shepard other-
acts evidence supported the State’s theory that Zelich “had a homicidal purpose
when he first made contact with the decedent in this case.” The court did not
erroneously exercise its discretion in granting the State’s other-acts motion.

4
BDSM is an acronym for “bondage, discipline, sadism and masochism.” State v.
Bvocik, 2010 WI App 49, ¶2 n.2, 324 Wis. 2d 352, 781 N.W.2d 719.

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No. 2019AP1655-CR

¶37 In sum, while we conclude the other-acts ruling was a proper
exercise of discretion, the order denying the postconviction motion for plea
withdrawal is reversed for the reasons set forth herein. On remand, the circuit
court shall complete the Machner hearing and if Zelich establishes ineffective
assistance of counsel, allow him to withdraw his pleas.

By the Court.—Order reversed and cause remanded with directions.

This opinion will not be published. See WIS. STAT. RULE
809.23(1)(b)5. (2017-18).

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